Social Media Marketing Success

We don’t need to tell you how big social media really is.

Social media is the fastest growing trend in the history of the world.

This sector has grown faster than the Internet itself. With 30% of millennials saying they engage with a brand on social at least once a month, your strategy can’t be only about existence. Brands must be fully invested in their social media marketing strategies and focus on engagement. Otherwise, you’ll lose out on real customers, which means serious effects on your bottom line.

Epic’s seven steps to social success

1. Create Social Media Marketing Goals That Solve Your Biggest Challenges
2. Research Your Social Media Audience
3. Establish Your Most Important Metrics
4. Research Your Social Competitive Landscape
5. Build & Curate Engaging Social Media Content
6. Engage With Your Audience & Don’t Ignore
7. Track Your Efforts & Always Improve

Some Samples:

– Flow Factory NW: https://www.facebook.com/flowfactorynw/
– Richardson’s Flowers: https://www.facebook.com/richardsonsflowers/

The brands and voices on these two pages are very different. When we sign someone on, the first things we do are conduct a social media audit, and then send a questionnaire for you to tell me all about your brand. Are you elegant and chic, sweet and silly, casual and adventurous? My main focus is consistency, both in posting frequency and voice, so that your followers feel they can trust your company and message. And then of course, we define your goals – is it more visitors to the shop? Online orders? People attending events?

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