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Boosting Your BigCommerce Store’s Visibility: The Ultimate SEO Guide

SEO guide concept. An illustration of a road called SEO and the different elements you pass along it. like social media, URL structure, etc.

Written by Noreen

December 13, 2023

Are you looking to increase your BigCommerce store’s visibility? You’re in the right place! This SEO guide will walk you through some effective strategies to help your online store climb up the search engine ranks. 

Let’s turn your store into the talk of the virtual town. Let’s talk about SEO.

The SEO Guide to Basics

Before we start, it’s essential to grasp what SEO is. SEO, or Search Engine Optimization, is like the map that guides customers to your store. Without SEO, your store might as well be invisible on the vast internet landscape. 

Keywords are your store’s best friends

Keywords are one of the most important steps to SEO success. When potential customers search for something, SEO is the arrow that points them in your direction saying, “Oh, store [insert your company name here] has this.” 

Start by researching keywords relevant to your products and industry. 

Keyword intent and targeting are also important

Now, the intent behind keywords is also crucial. This involves analyzing what kind of information users need the keywords for and then tailoring your content accordingly.

For example, let’s say your keywords are ‘landscape design.’ What pages come up? Are the top-ranking pages of landscape design companies, DIY blogs for designing your own landscape, or schools that teach landscape design? 

Don’t forget on-page optimization

This encompasses refining title tags, meta descriptions, and header tags. These elements are essential for search engines to accurately interpret and index your website’s content.

High-quality content is crucial

Your product descriptions should be as tempting as the aroma of freshly baked cookies. Your customer can’t feel your product, touch it, or, in the case of cookies, taste or smell it. Your product description has to make them want to buy. 

Mobile optimization makes your site accessible anywhere your customer is

With most of us glued to our phones, ensuring your BigCommerce store is mobile-friendly is non-negotiable. A mobile-optimized site should load faster than your average elevator ride and look good on any screen size. It only takes a little over three seconds for potential customers to become impatient and bounce off your site. 

Advanced SEO Strategies

Now, let’s step up your game with some advanced tactics.

Backlinks are like online word-of-mouth

Backlinks are like those popular kids in school. If they talk about you, most listen. Getting other reputable websites to link to your store shows consumers they can trust you.

Social media drives traffic

Social media isn’t just for cat videos, memes, and quotes. It’s now one of the most powerful tools you can utilize for improving your store’s SEO. Regular posts and interactions build relationships with your audience, which can drive traffic to your site and enhance your online presence.

Analytics help you track progress

When you have everything set up, it’s time to do monitoring work. Tools like Google Analytics allow you to track your website’s performance, understand your audience better, and make informed adjustments based on what works and what doesn’t. 

SEO-friendly URLs make navigation a breeze

Your website’s URLs are the digital equivalent of street signs. Just as clear and precise street signs guide people to their destinations, well-crafted URLs lead customers and search engines straight to your content without any detours. 

So, keep your URLs neat and descriptive. They should give a quick hint about what lies on the page and let people know what to expect. 

Clarity not only helps visitors navigate your site with ease but also allows search engines to understand and index your pages more effectively. In SEO, a clear path is always the best path.

Make user experience a priority

Focusing on User experience (UX) is one of the most important things you can do for your website. When you ensure your site is well-organized and easy to navigate, you not only raise visitor satisfaction but also positively influence your SEO rankings. 

A seamless UX keeps visitors engaged and more likely to return, signaling to search engines that your site is valuable and deserving of a higher ranking. 

Expanding Your Strategy

Local SEO makes your business known to people nearby

If your target audience is local, honing in on local SEO is a smart move. This involves optimizing your site for local search queries and ensuring your business is listed in local directories and on Google My Business. 

It’s about making your store the go-to option in your neighborhood, both online and offline.

Content marketing keeps the conversation fresh

Regularly infusing your site with fresh, high-quality content is like keeping the conversation going with your audience. You can use engaging blogs, informative guides, or other valuable resources to drive traffic and establish your store as an industry thought leader.

Schema markup clarifies your intent

Implementing schema markup is like giving search engines a VIP tour of your site. It helps them better understand and display your site’s content in search results. This advanced SEO guide technique can significantly enhance your website’s visibility and user experience.

Security (HTTPS) builds trust with your customers

Prioritizing a secure website (HTTPS) is like assuring your customers that their safety is your top concern. Not only does it build user trust, but it also serves as a positive ranking factor for search engines, ensuring your store is both secure and SEO-friendly.

Let’s Get You Seen

These essentials for SEO can definitely help raise your rankings in search engines and get more people to visit and buy from your store. But mastering these strategies takes time and expertise. So why spend your valuable time mastering these strategies when you could be focusing on what you do best—running your business?

If you’re seeking a partner to guide you through this digital journey and refine your store’s SEO, we at Epic are here to assist. We’ll provide you with personalized support and innovative solutions to make your store known to more of your target market.

Call us at (888) 498-5361 or drop us a note, and let’s get your store more traffic and sales.

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