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Rank Higher on Search Engines

 

Free 1 on 1 Expert Consultation from a Professional SEO Strategist

Audit of Your Website and Top Keywords Using Powerful Software Tools

Analysis of Your Competitors’ Online Marketing Efforts

Strategy to Drive More Qualified Traffic, Leads and Sales to Your Website

Content and Link Building Strategy to Improve Your Rankings

Metric Driven Approach to Building Your Custom Digital Marketing Plan

What is SEO Marketing?

SEO marketing is the process of enhancing the visibility of your website on the result pages of Google and other search engines. A solid strategy doesn’t only rely only on keywords alone. There are a lot of elements to consider, like how search engines work.

You should also know which search engines your target customers are using, as well as, what they’re searching for on the internet. That way, you’ll know how to enhance the relevance of your site so that it’s well rank by the search engines.

SEO is also beyond content. Even if you have a lot of content but your website structure is bad, then it’s futile. You need to make sure that you have a well-structured website and the right content to rank higher in search engine results.

SEO marketing is a never-ending process. It constantly changes as the search engines fine-tune the way they work. As much as possible, the search engines try to deliver the most relevant results to the users.

Why is SEO Marketing Important?

As technology progresses and people get busy, people use the internet to buy stuff. A good starting point is to search. Customer loyalty and bookmarks are things in the past. Today’s customers are in control and they exactly know what they’re searching for and the means to find it.

Why is SEO Marketing Important? If your website is shown on the first page of search engine results, then it gives more exposure. If not, then your company is basically invisible. According to the 2011 Google and Bing study, 70% of traffic through clicks guarantees a top spot on the Google page.
Qualified Traffic

Getting the top position on the search engine results page also drive qualified traffic to your website. This is the key to measure the return on your SEO investment. Using a more specific keyword is the best way to increase qualified web traffic.
Builds Credibility

It’s a common perception that companies listed on top of the search engine results are highly credible. In the minds of users, your ranking on the page is a vote of credibility. If your company is listed on the next pages, then people might hesitate to visit your page.

What is SEO? How Does it Work

In the field of digital marketing, SEO or search engine optimization seems to be frequently misunderstood. It’s not some type of magic trick that will immediately take you on top of Google ranks. It actually consists of practices and norms which need to be observed.

If you want to fully understand how SEO marketing operates, keep reading below. We also further discussed its importance to your business.
What Is SEO? How Does It Work

SEO is an organic way of driving traffic to your website through Google, Bing, and Yahoo search engine results. Let’s say you search for a particular keyword in Google, your website should be on top of the first page of the search engine result. Your website will get a higher position on the result page when you optimize it more.
What Is SEO?

In other words, SEO is a marketing strategy that helps you improve the bulk and quality of your website’s traffic. As Google works toward ranking high-quality websites, it’s also safe to say that SEO works as a quality control for websites to make quality structure and content.

SEO can’t be accomplished overnight. It entails a series of steps to improve the rank of your website on search engines and thus achieve free organic traffic flow from multiple search inquiries. By steps, we mean that you’ll notice good results once you follow every step.

Why SEO is Important for Businesses

Well, since online experiences ultimately start with a search engine, optimizing your website seems to be a good point to start. A good SEO strategy can give a lot of benefits. Here are top 5 benefits of SEO.

Increase In Web Traffic: Landing on the top 5 results of the search engine page can help increase traffic to your website by getting the majority of the clicks. More clicks mean more leads to sales. Your website is more likely to appear higher on the search engine page if you use relevant keywords in making title tags and meta descriptions.

High ROI: Whether your website is e-commerce or not, SEO offers measurable results that can be easily tracked. You can monitor almost each strategy aspect, including traffic, leads, and conversions. Comprehensive analytics can help you determine the demographic data and other user metrics.

Cost-Effective: Compared to outbound marketing strategies, like cold-calling, SEO is an inbound strategy that targets the right audience who’re actively searching for your product or service on the internet. This helps you cut down the cost of generating leads and qualified traffic.

Beat The Competition: Many businesses realize the high benefits of SEO. Your business rivals also know this that’s why you should also step up your game. Try to appear before them so you can get the majority of the hits that can transform to sales.

Increase Brand Awareness: Getting the top spot on search engine result pages can mean more exposure for your site. It also helps users link the targeted keywords to your brand. Since it’s commonly assumed that companies on the first page are credible, you can foster trust with your potential and existing customers.

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I really got to thank you and Brandon. You did an EXCELLENT job! Along with the videos - that really helps.
Texas Cyclesport
Texas Cyclesport
16:26 28 Jul 17
If I could I would give EpicShops more than 5 Stars. They have great customer service and do all they can to help put our business needs first while delivering a top notch product.
Matt Rathbone
Matt Rathbone
18:58 26 Jul 17
Can't recommend this company enough, Brandon especially. Great service and very knowledgeable!
Lee Watkinson
Lee Watkinson
08:34 06 Oct 17
I've been very happy with my Web site from Epic. The customer service is excellent also and they are always thinking of new ways to improve my experience. I don't hesitate to recommend Epic if you are a florist looking for a great website.
Helen Halloran
Helen Halloran
00:08 26 May 17
epicShops has helped me grow my online business 48% over the last year. They are sincerely dedicated to my success.
Terri Rb
Terri Rb
21:22 30 May 17
Awesome websites and customer service, I have 2 websites with them and they both do exceptionally well!
brian joseph
brian joseph
18:53 08 Nov 17
AWESOME!!! Can't say enough about the experience with Epic. Customer service is KING with this team. They are very responsive and get you results right away. They can help you top to bottom with all your web, social and ecommerce needs.
Scott Wam
Scott Wam
18:52 09 Nov 17
Simply, Brandon and his team at Epic provide the finest service in existence for floral websites. Their expertise, creativity, and knowledge of what attracts customers and converts sales is second to none. If you run a florist, don't use a lame wire service cookie-cutter site! Brandon will make you more money!! I've used Epic for several years now and wouldn't consider any other option.
Joshua Aaron
Joshua Aaron
23:59 05 Dec 17
I’m very impressed with this company. They truly care about helping people with their website needs. Great advise and support. Delightful to work with. I highly recommend having a consultation. You won’t be disappointed.
Suzanne L. Anderson
Suzanne L. Anderson
06:28 19 Jan 18
Brandon, at Epic Flowers, is awesome to work with! His creativity and expertise in manipulating the world of technology took my ideas to the next level. Receiving my initial inspiration, then adding his own creative fertilizer, allowing it to Blossom on the pages.Todd Bjornson ~ Sedona AZ"In The Flow" therapeutic massageZorba's & Zuli's Chocolates
Todd Bjornson
Todd Bjornson
18:32 19 Feb 18
Brandon has done a very good job with our website. Orders are up and it is easy to use and for us to navigate. They respond quickly to any questions you may have. I highly recommend them!
Kristin Eaton
Kristin Eaton
18:59 06 Sep 18
Epic Websites are awesome! Brandon and his team are great to work with..
Barbara Wilson
Barbara Wilson
16:26 15 Sep 18
epicShops has helped us take our website to the next level. They have taken the time to help us solve some very unique situations that others simply could not. Their communication and creativity make them the best out there. We will continue to use them for all of our web development needs. Thanks guys!
Fiddler's Green Golf Center
Fiddler's Green Golf Center
17:34 20 Sep 18
HI Rachel! First of all, as we all get busy and don’t always take the time to say THANKS, we wanted to tell you that we are very pleased with the work you are doing and we are noticing that we are getting more traffic! Just yesterday, we added two new customers who came through our website! This week we had 6 calls from prospective customers that found us via Google and currently in discussions with the other 4 companies to quote their business! Last week we gained another large account so everything is working! We are so happy we chose you guys as a partner and excited to see where the future takes us!Sincerely, Jason and Carolyn Anderson- Anderson Pallet and Crate, Sedalia, CO
Carolyn Anderson
Carolyn Anderson
19:51 19 Oct 18

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