What is SEO Marketing?

SEO marketing is the process of enhancing the visibility of your website on the result pages of Google and other search engines. A solid strategy doesn’t only rely only on keywords alone. There are a lot of elements to consider, like how search engines work.

You should also know which search engines your target customers are using, as well as, what they’re searching for on the internet. That way, you’ll know how to enhance the relevance of your site so that it’s well rank by the search engines.

SEO is also beyond content. Even if you have a lot of content but your website structure is bad, then it’s futile. You need to make sure that you have a well-structured website and the right content to rank higher in search engine results.

SEO marketing is a never-ending process. It constantly changes as the search engines fine-tune the way they work. As much as possible, the search engines try to deliver the most relevant results to the users.

Why is SEO Marketing Important?

As technology progresses and people get busy, people use the internet to buy stuff. A good starting point is to search. Customer loyalty and bookmarks are things in the past. Today’s customers are in control and they exactly know what they’re searching for and the means to find it.

Why is SEO Marketing Important? If your website is shown on the first page of search engine results, then it gives more exposure. If not, then your company is basically invisible. According to the 2011 Google and Bing study, 70% of traffic through clicks guarantees a top spot on the Google page.
Qualified Traffic

Getting the top position on the search engine results page also drive qualified traffic to your website. This is the key to measure the return on your SEO investment. Using a more specific keyword is the best way to increase qualified web traffic.
Builds Credibility

It’s a common perception that companies listed on top of the search engine results are highly credible. In the minds of users, your ranking on the page is a vote of credibility. If your company is listed on the next pages, then people might hesitate to visit your page.

What is SEO? How Does it Work

In the field of digital marketing, SEO or search engine optimization seems to be frequently misunderstood. It’s not some type of magic trick that will immediately take you on top of Google ranks. It actually consists of practices and norms which need to be observed.

If you want to fully understand how SEO marketing operates, keep reading below. We also further discussed its importance to your business.
What Is SEO? How Does It Work

SEO is an organic way of driving traffic to your website through Google, Bing, and Yahoo search engine results. Let’s say you search for a particular keyword in Google, your website should be on top of the first page of the search engine result. Your website will get a higher position on the result page when you optimize it more.
What Is SEO?

In other words, SEO is a marketing strategy that helps you improve the bulk and quality of your website’s traffic. As Google works toward ranking high-quality websites, it’s also safe to say that SEO works as a quality control for websites to make quality structure and content.

SEO can’t be accomplished overnight. It entails a series of steps to improve the rank of your website on search engines and thus achieve free organic traffic flow from multiple search inquiries. By steps, we mean that you’ll notice good results once you follow every step.

Why SEO is Important for Businesses

Well, since online experiences ultimately start with a search engine, optimizing your website seems to be a good point to start. A good SEO strategy can give a lot of benefits. Here are top 5 benefits of SEO.

Increase In Web Traffic: Landing on the top 5 results of the search engine page can help increase traffic to your website by getting the majority of the clicks. More clicks mean more leads to sales. Your website is more likely to appear higher on the search engine page if you use relevant keywords in making title tags and meta descriptions.

High ROI: Whether your website is e-commerce or not, SEO offers measurable results that can be easily tracked. You can monitor almost each strategy aspect, including traffic, leads, and conversions. Comprehensive analytics can help you determine the demographic data and other user metrics.

Cost-Effective: Compared to outbound marketing strategies, like cold-calling, SEO is an inbound strategy that targets the right audience who’re actively searching for your product or service on the internet. This helps you cut down the cost of generating leads and qualified traffic.

Beat The Competition: Many businesses realize the high benefits of SEO. Your business rivals also know this that’s why you should also step up your game. Try to appear before them so you can get the majority of the hits that can transform to sales.

Increase Brand Awareness: Getting the top spot on search engine result pages can mean more exposure for your site. It also helps users link the targeted keywords to your brand. Since it’s commonly assumed that companies on the first page are credible, you can foster trust with your potential and existing customers.