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BigCommerce SEO 101: Your Guide to Higher Search Rankings

picture of a globe with a magnifying glass with SEO written on it. Symbolizes the reach of BigCommerce SEO

Written by Noreen

October 30, 2023

With so many websites battling it out in the ecommerce world, having a strong online presence is crucial for success. And when it comes to driving traffic to your website, search engine optimization (SEO) can make all the difference. That’s why as a BigCommerce merchant, understanding and implementing SEO best practices is essential for achieving higher search rankings.

So, what exactly is BigCommerce SEO and how can you improve it? In this blog, we will cover all the essentials you need to know to boost your website’s visibility and attract more potential customers.

What is BigCommerce SEO?

BigCommerce SEO refers to the optimization techniques implemented on BigCommerce websites to improve their search engine rankings. This includes both on-page and off-page optimization strategies. 

With effective BigCommerce SEO, your website can rank higher on search engine result pages (SERPs), making it more visible to potential customers and driving organic traffic to your site.

Why is BigCommerce SEO important?

With the ever-increasing competition in the ecommerce industry, having a well-optimized website is crucial for standing out from the crowd. Here are some key reasons why BigCommerce SEO is essential for higher search rankings:

  • Improves visibility: With proper optimization, your website can rank higher on search engine result pages, making it more visible to potential customers.
  • Drives organic traffic: Higher rankings lead to increased organic traffic without the need for paid advertising.
  • Builds credibility and trust: A well-optimized website signals to search engines that your site is reputable and trustworthy, which can improve your overall online credibility.
  • Boosts conversions: When your website appears higher on search engine result pages, it’s more likely to be clicked on by users, leading to increased conversions.

How to Improve Your BigCommerce SEO

Now that you understand the importance of BigCommerce SEO, let’s look at some essential techniques for improving your website’s search rankings.

1. Optimize your product pages

Your product pages are the core of your ecommerce store, and optimizing them is essential for good SEO. Here are some tips to keep in mind:

  • Include relevant keywords: Conduct keyword research to identify the most relevant and high-volume keywords for your products, then incorporate them into your page titles, descriptions, and product descriptions.
  • Write unique product descriptions: Avoid using the same generic product descriptions provided by manufacturers. Instead, write unique and compelling descriptions that accurately describe your products and incorporate relevant keywords.
  • Optimize images: Use alt tags to describe your product images with relevant keywords. This not only helps with SEO but also improves accessibility for visually impaired users.

2. Focus on site architecture

The structure and organization of your website can greatly impact its SEO. Here are some tips to keep in mind:

  • Use a logical hierarchy: Organize your website’s pages in a logical hierarchy, with main categories at the top and subcategories below.
  • Create an XML sitemap: A sitemap makes it easier for search engines to crawl and index your website’s pages, improving its overall visibility.
  • Utilize breadcrumbs: Breadcrumbs not only improve user experience but also help search engines understand the structure of your website.

3. Optimize your URLs

URLs play a significant role in SEO and can greatly impact how well your site ranks on search engine result pages. Here are some tips for optimizing your URLs:

  • Use short and relevant URLs: Keep your URLs concise and include relevant keywords for better rankings.
  • Incorporate hyphens: Use hyphens to separate words in your URL to make it easier for search engines to read and understand.

4. Leverage social media

Social media can play a significant role in improving your website’s SEO. Here’s how:

  • Share your content: Share your website’s content, product pages, and promotions on social media to attract more traffic and backlinks.
  • Engage with your audience: Engaging with your followers and responding to comments can help build a community around your brand, improving its online presence and credibility.

5. Monitor Your Analytics

Regularly monitoring your website’s analytics can help you identify areas for improvement and track the effectiveness of your SEO efforts. Some key metrics to keep an eye on include:

  • Organic traffic: This shows how much traffic is coming to your website from search engines.
  • Bounce rate: A high bounce rate could indicate that visitors are not finding what they’re looking for on your site, leading them to leave quickly.
  • Click-through rate (CTR): This shows how often users click on your website’s link when it appears in search engine results.

Final Thoughts

SEO may seem like a complex concept, but by implementing these essential techniques, you can improve your BigCommerce website’s search rankings and drive more traffic to your online store. 

Remember to regularly monitor your analytics and make adjustments as needed to continue optimizing your website for better results. With a well-optimized site, you can attract more potential customers, boost conversions, and ultimately grow your business. 

So don’t underestimate the power of BigCommerce SEO – it could be the key to taking your online store to new heights! Keep learning and experimenting with different strategies to stay ahead of the

Ready to Beat Your Competitors at the SEO Game?

At EpicShops, we specialize in providing SEO services tailored to your needs. Whether you’re new to the world of SEO or looking to optimize your existing efforts, our team of experts is ready to help. 

Take the first step towards improving your website’s visibility, and don’t leave potential growth on the table. Reach out to us at Epic today, and let’s transform your SEO strategy together. Contact us to schedule a meeting.

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