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BigCommerce Themes: Optimizing Your Store for Search Engines

bigcommerce themes design concept. closeup of man working on a website theme

Written by Noreen

May 29, 2023

Navigating the digital marketplace can be like solving a complex puzzle. Among the puzzle pieces, BigCommerce themes have etched a strong position in the e-commerce landscape, not only for their eye-catching design and flexibility but also for their distinct edge in search engine optimization (SEO). 

But why is SEO so crucial and how does it relate to your BigCommerce theme?

SEO is the practice of improving the quantity and quality of traffic to your website through organic search engine results. It’s akin to the art of making your online shop more visible to potential customers. With the right SEO strategies, your BigCommerce store could rise above the competition, making it easier for your target audience to discover your products.

Optimizing BigCommerce Themes for SEO

When it comes to optimizing BC themes for SEO, there are several key factors to consider. These include:

Website structure

A well-structured site is like a well-organized shop; it’s easier for customers (and search engines) to navigate. For SEO, your site structure impacts how search engine spiders crawl and index your site.

BC themes, such as Nebula, Polaris, Solar, Orbit, Terra, and Luna, have been designed with SEO-friendly site structures, enabling search engines to understand your site content more effectively.

Mobile responsiveness

With the majority of online shoppers using their mobile devices, mobile responsiveness is a critical SEO factor. All of the aforementioned BigCommerce themes are fully responsive, ensuring that your online store provides an optimal user experience across all devices, which in turn contributes positively to your SEO.

Page speed

Page speed affects your site’s user experience and is a known ranking factor for Google. BC themes are built with page speed in mind, incorporating features like Google AMP to ensure your site loads quickly, thus improving your SEO ranking.

Meta tags and descriptions

Meta tags and descriptions play an important role in helping search engines understand your page content. With BigCommerce themes, you have the ability to easily customize your meta tags and descriptions to enhance your SEO.

Schema markup

This form of microdata helps search engines better understand your site’s content for accurate indexing. BC themes come equipped with integrated schema markup.

In a nutshell, optimizing your BigCommerce theme for SEO is about leveraging its inherent features to maximize your site’s visibility on search engines. From ensuring a smooth user experience with mobile responsiveness to improving page speed and making use of meta tags, each aspect contributes to a stronger SEO.

In the realm of e-commerce, competition is fierce, and standing out from the crowd is key to success. A well-optimized BigCommerce theme can provide a solid foundation for your SEO strategy, driving more organic traffic to your online store and ultimately increasing sales.

Ready to Optimize Your BigCommerce Theme?

Optimizing your BigCommerce theme for SEO can be the differentiating factor for your online store. Are you ready to make the most out of your BigCommerce theme for SEO? 

Explore Epic’s range of BigCommerce themes tailored to every business need. Whether you’re a florist, retailer, or service provider, our themes are designed with SEO in mind, helping you build a digital presence that resonates with your audience and search engines alike.Contact us today!

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