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BigCommerce Website Design: Tips for a User-Friendly Experience

A smiling woman browsing a site with a user-friendly BigCommerce website design

Written by Noreen

February 13, 2024

Have you ever visited a website and felt really satisfied about the experience? Everything you needed was easily found, the page loaded fast, and all the information you needed about that product you were looking for was all there. It made you want to come back to it again, didn’t it?

You visited a user-friendly website. A user-friendly site makes things easier for the visitor to get everywhere they want to go and fast. Now, as a business owner, wouldn’t you want the same thing for yourBigCommerce website? 

With BigCommerce website design, you have the power to build a loyal customer base who will keep coming back to you because they are quite happy with how you make it easy for them to navigate your site and purchase from you.

If it sounds a bit complicated, don’t worry. We are going to give you tips on what your website needs to be to make it as welcoming to your customer base as possible.

Tips for a User-Friendly BigCommerce Website Design

Imagine providing a seamless journey for your customers where every click brings them closer to what they’re looking for. That’s the kind of experience that not only satisfies but also turns first-time visitors into loyal customers. 

Here are what you need to ensure your BigCommerce store is not just a place to shop but a destination that people enjoy visiting.

1. Prioritize navigation clarity

The structure of your website should guide visitors effortlessly through your product categories and information pages to their carts because your end goal is to make them purchase.

A well-organized menu, clear category labels, and a search bar are crucial elements of BigCommerce website design. Your customers should find what they’re looking for without confusion. If they’re confused about where to go, it builds up frustration and increases the chances of your customer leaving your website without 

2. Optimize for mobile users

With a significant portion of online shopping done on mobile devices, you should make sure BigCommerce website design is responsive. 

A mobile-friendly site adjusts seamlessly to different screen sizes, providing a consistent experience across devices. This not only improves usability but also positively impacts your search engine rankings.

3. Make sure load times are fast

As internet speeds get faster, visitors expect the websites they visit to load faster too. If your site loads slowly, expect your visitor to opt out yours and look for a competitor website that offers them a better experience.

A truly effective BigCommerce website design emphasizes speed so that visitors can browse and purchase without delay.

4. Post high-quality images and videos

Visuals play a significant role in online shopping because images should inform. Imagine a boring product image versus one that’s angled just right to showcase all the product’s best features. Which are you more likely to choose? It’s the image that answers all your concerns regarding the product, right?

High-quality images and videos should capture attention and give customers a clear understanding of your products. A website that showcases products in the best light is one that is a step ahead of the competition.

5. Streamline the checkout process

A complicated checkout process is one of the main reasons for cart abandonment. The only information you should require from your customer at the checkout are their shipping and card details. Your purpose at this point is to get them to buy. If you require them to do a lot of tasks, you are going to risk losing their business.

Simplifying this process in your BigCommerce website design can significantly increase your conversion rates. You can do this by designing your checkout process to contain options like guest checkout, multiple payment methods, and a clear summary of the purchases.

6. Your BigCommerce website design should be accessible

Accessibility should never be an afterthought in web design. Ensuring that your BigCommerce site is accessible to people with disabilities not only broadens your customer base but also reflects your brand’s values. It’s also a legal requirement.

Simple measures like using clear fonts, providing alt text for images, and ensuring your site is navigable via keyboard can make a big difference.

Make Your Website Friendly and Welcoming with Epic

A welcoming and user-friendly website is a successful website. Make sure yours lays out the welcome mat to visitors because all of them are potential customers.

Epic will make sure all your visitors feel welcomed and satisfied with their browsing experience. We’re a full-service powerhouse digital marketing agency dedicated to crafting websites and themes that not only look stunning but also perform exceptionally.

We have been in the business for over 16 years, specializing in BigCommerce for five, and currently supporting 70+ businesses on a monthly basis. We know websites and what makes them work. 

Let us craft a BigCommerce website design for you that turns visitors into purchasers. Drop us a message today. 

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