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Choosing the Perfect BigCommerce Theme for Your Online Store

A standing girl thinking of the perfect BigCommerce theme to match her store

Written by Noreen

February 9, 2024

When it comes to launching or refreshing your online store, selecting the perfect BigCommerce theme is a pivotal decision. Your theme not only sets the visual tone of your website but also impacts user experience, conversion rates, and, ultimately, your brand’s success. 

But with so many to choose from, how do you pick the one that’s just right for your business? 

Don’t worry! We’re here to help with just that.

What to Consider When Choosing Your Perfect BigCommerce Theme

Selecting the right theme for your online store involves considering certain aspects of your brand and the theme itself:

Understand your brand’s needs

Before looking at the ocean of available themes, it’s important to understand what your brand stands for and the needs of your target audience. After all, they’re the ones who will be sustaining your business.

The perfect BigCommerce theme should mirror your brand’s personality and cater to your customers’ expectations.

Here are some questions to ask:

  • Visual appeal: Does the theme reflect your brand’s aesthetic and values?
  • Functionality: Does it offer the features your customers will expect?
  • Customization: Can you tailor it to fit your unique needs?

Make sure it’s compatible with your products

Different themes are designed with different industries and product types in mind. It doesn’t matter what you’re selling—luxury goods, digital downloads, handcrafted items, etc.— there’s a theme that’s tailored to showcase your products in the best light.

  • Product display: Look for themes that highlight your products’ features.
  • Navigation: Ensure the theme offers a user-friendly layout that makes browsing your catalog effortless.

Ensure mobile responsiveness

With more shoppers than ever making purchases from their mobile devices, choosing a theme that’s responsive across all screen sizes is non-negotiable. 

The perfect BigCommerce theme will provide a seamless shopping experience, whether your customers are on a desktop, tablet, or smartphone.

It must be SEO-friendly

A theme’s structure can influence your store’s search engine ranking. Opt for a theme that is optimized for SEO, with clean code and fast load times, to help your store rank higher in search results.

Make customer experience your top priority

Your theme should offer more than just a pretty face; it should enhance the shopping experience for your customers. 

Look for features like advanced search filters, product reviews, and easy checkout processes that can make shopping in your store a breeze.

Don’t forget support and documentation

Even the most tech-savvy store owners can run into questions or issues with their theme. Choose a theme from a developer known for providing excellent support and thorough documentation to ensure you can get help when you need it.

Finding the Perfect Fit

Now that we’ve outlined what to look for, how do you actually find the perfect BigCommerce theme for your store? Here are a few steps to start your search:

  • Explore the BigCommerce Theme Marketplace: Start with the official marketplace where themes are vetted for quality and compatibility.
  • Check reviews and ratings: Look for themes with positive feedback from other store owners.
  • Test out demos: Most themes offer live demos. Take them for a spin to see how they feel and function.


Choosing the right theme can significantly impact your online store’s success. The perfect BigCommerce theme must align with your brand, meet your functional requirements, delight your customers, and support your growth ambitions.

Take the time to research, test, and select a theme that will serve as a solid foundation for your online store’s future. Because the success of your ecommerce store relies on it.

The Perfect BigCommerce Theme Right at Your Fingertips

Choosing the perfect BigCommerce theme is important but it doesn’t have to be overwhelming because the perfect theme is right here

Epic specializes in matching online stores with their ideal BigCommerce themes so that every aspect of your brand’s needs, from visual appeal to functionality, is met with precision.

We customize, optimize, and ensure your theme is perfect for your business goals and customer expectations. 

Don’t spend hours guessing which theme might work for you—let Epic do the heavy lifting! 

Reach out to us today, and let’s start the journey to making your online store not just functional but phenomenal.

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