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Boosting Your Online Presence: BigCommerce SEO Tactics | EpicShops

hands pointing to an electronic device. word cloud of bigcommerce seo elements on the foreground

Written by Noreen

September 26, 2023

When it comes to BigCommerce SEO, Epic is your go-to source for strategies that work. We know that SEO is more about creating a comprehensive approach than just researching keywords. So, let’s talk about some proven tactics that can help your BigCommerce store rise in search engine rankings.

On-Page BigCommerce SEO

On-page Bigcommerce SEO is the cornerstone of any successful online business on the BigCommerce platform. It involves optimizing individual web pages in your store, including product descriptions, meta descriptions, and image alt texts. But what does that all mean? Let’s break it down.

Product descriptions 

These are often the first point of contact between your store and potential customers. More than a list of features, product descriptions should answer questions and solve problems, which is why Incorporating semantic SEO can be a game-changer here. 

When you incorporate keywords into descriptions, it should provide the context behind them. It’s more important that your product descriptions are context-rich rather than keyword-rich. With this nuanced approach, your content becomes more appealing to search engines and users alike.

Site architecture 

This is another crucial aspect often overlooked in SEO. A clean, logical URL structure and an intuitive navigation menu can make a world of difference. These elements not only make it easier for search engines to crawl and index your site but also improve the user experience. After all, if customers can’t find what they’re looking for, they’re less likely to convert.


These are subtle design elements that can significantly impact user engagement and, consequently, SEO. These could be hover states for buttons or transition animations that guide the user through your site. 

While they may seem trivial, micro-interactions can enhance the user experience when implemented correctly. However, it’s essential to code these elements efficiently to ensure they don’t slow down your site, as site speed is another vital factor for SEO.

Schema markup

This is another advanced technique that can give you an edge. By providing search engines with structured information about your products, you can enable rich snippets in search results. These rich snippets can include product ratings, prices, and availability, making your listing more attractive and informative, which can significantly improve click-through rates.

Off-Page BigCommerce SEO

Acquiring quality backlinks is similar to gathering endorsements for your online store. Search engines view these links as a sign of trust and authority, which can significantly impact your rankings. However, the quality of the backlinks is equally crucial. Links from reputable, high-authority websites in your industry carry more weight than those from lesser-known sites. 

Plus, the anchor text used in these backlinks should be relevant to your store’s content, as it provides context to search engines about what your page is about. By combining these elements effectively, you can create a robust off-page BigCommerce SEO strategy that complements your on-page efforts, offering a more holistic approach to search engine optimization.

Technical SEO

Technical SEO is the backbone that supports both your on-page and off-page BigCommerce SEO efforts. It’s the behind-the-scenes work that ensures your website is easily crawlable and indexable by search engines.

Site speed

One of the key elements of technical SEO is site speed. A slow-loading website can frustrate users and lead to higher bounce rates, which can negatively impact your SEO rankings. 

Optimized for mobile

Mobile-friendliness is another crucial factor, especially given the increasing number of users who shop via mobile devices. A website that isn’t optimized for mobile can alienate a significant portion of your potential customer base.

Easy-to-read URLS

Secure and accessible URLs are also vital. URLs should be structured in a way that’s easy to read and understand, both for users and search engines. This often involves using HTTPS, which encrypts data between the user’s browser and the server, providing an additional layer of security. 

Also, implementing an XML sitemap can guide search engines more effectively through your site, helping them find important pages and understand the site’s structure. 

All these elements come together to form a comprehensive technical SEO strategy that ensures your BigCommerce store is not just visually appealing but also performs optimally in search rankings.

Content Marketing

Content is indeed a cornerstone in BigCommerce SEO. And while quantity is important, quality and relevance are much more vital. The more valuable and pertinent your content is to your audience, the more likely it is to be shared, linked to, or engaged with. This, in turn, sends positive signals to search engines, which can improve your site’s authority and rankings. 

When crafting content, it’s essential to keep both your audience and SEO in mind so that each piece serves a dual purpose: to inform or entertain the reader and to meet the technical criteria that search engines value.

Analytics and Reporting for Data-Driven Decisions

With the right analytics tools, you can track a variety of metrics, from organic traffic and bounce rates to conversion rates and customer behavior. This data provides invaluable insights into what’s working and what needs improvement in your BigCommerce SEO strategy. 

For example, if you notice a high bounce rate on a specific product page, it could indicate that the page isn’t meeting user expectations, which is an opportunity for optimization. When you continuously monitor these metrics, you can make data-driven decisions that not only enhance your SEO efforts but also contribute to achieving your overall business objectives.

Ready to Elevate Your BigCommerce SEO Game?

If you’re looking to improve your online presence, there’s no better time to act than now. Epic offers a unique blend of technical expertise and industry insights. Our team understands the nuances of BigCommerce SEO and is committed to helping you achieve your online objectives.

Are you ready to take your BigCommerce store much, much further? Contact Epic today and let’s start building your success story. 

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