Forget the outdated brochure website — today’s online shoppers crave an immersive and intuitive experience. They want to browse beautifully presented products, find what they need effortlessly, and check out in a flash, which is where BigCommerce shines. 

As a leading e-commerce platform, BigCommerce empowers businesses of all sizes to create a stunning and functional BigCommerce website design –  no matter their technical expertise. 

Let’s look a little more closely at how an excellent BigCommerce website design can help you capture the eye of your local market.

Unveiling BigCommerce Design Flexibility

BigCommerce isn’t a one-size-fits-all platform. Businesses come in all shapes and sizes, with varying levels of design expertise, and the platform adjusts for this. That’s why BigCommerce offers a spectrum of design options, empowering you to craft your online vision, regardless of your technical background.

Low/no-code design

For those new to website design, BigCommerce’s intuitive Page Builder is your saving grace. This user-friendly interface allows you to drag and drop elements, customize layouts, and adjust styles — all without needing to write a single line of code.

But wait, there’s more! BigCommerce boasts a vast selection of themes in its Theme Marketplace. Whether you prefer free or premium options, you’ll find a plethora of beautiful and responsive designs to choose from. These themes act as a starting point, allowing you to further personalize them with your brand colors, fonts, and logos.

Taking control with code: Unleashing advanced design possibilities

For the code-savvy entrepreneurs and developers out there, BigCommerce offers even more freedom. Edit Theme Files empower you to make deeper customizations directly within the browser for Stencil themes. This option caters to those comfortable with HTML, CSS, and Handlebars.js.

And for developers who crave a controlled environment for extensive theme modifications, BigCommerce offers the Stencil Command-Line Interface (CLI). This powerful tool allows you to make significant changes without impacting the live website, ensuring a smooth and seamless development process.

Meta description: 

Forget the outdated brochure website — today’s online shoppers crave an immersive and intuitive experience. They want to browse beautifully presented products, find what they need effortlessly, and check out in a flash, which is where BigCommerce shines. 

As a leading e-commerce platform, BigCommerce empowers businesses of all sizes to create a stunning and functional BigCommerce website design – no matter their technical expertise. 

Let’s look a little more closely at how an excellent BigCommerce website design can help you capture the eye of your local market.

Unveiling BigCommerce Design Flexibility

BigCommerce isn’t a one-size-fits-all platform. Businesses come in all shapes and sizes, with varying levels of design expertise, and the platform adjusts for this. That’s why BigCommerce offers a spectrum of design options, empowering you to craft your online vision regardless of your technical background.

Low/no-code design

For those new to website design, BigCommerce’s intuitive Page Builder is your saving grace. This user-friendly interface allows you to drag and drop elements, customize layouts, and adjust styles — all without needing to write a single line of code.

But wait, there’s more! BigCommerce boasts a vast selection of themes in its Theme Marketplace. Whether you prefer free or premium options, you’ll find a plethora of beautiful and responsive designs to choose from. These themes act as a starting point, allowing you to further personalize them with your brand colors, fonts, and logos.

Taking control with code: Unleashing advanced design possibilities

For the code-savvy entrepreneurs and developers out there, BigCommerce offers even more freedom. Edit Theme Files empower you to make deeper customizations directly within the browser for Stencil themes. This option caters to those comfortable with HTML, CSS, and Handlebars.js.

And for developers who crave a controlled environment for extensive theme modifications, BigCommerce offers the Stencil Command-Line Interface (CLI). This powerful tool allows you to make significant changes without impacting the live website, ensuring a smooth and seamless development process.

Crafting a Winning BigCommerce Website Design: BigCommerce Design Tips for Success

Now that you’ve explored BigCommerce’s design flexibility, let’s delve into the strategies that will transform your online store into a conversion powerhouse. Here are some key BigCommerce design tips to keep in mind:

Prioritize user experience (UX) and visual appeal

Your online store’s design should be both visually appealing and user-friendly. Here’s how to achieve this winning combination:

• Clean and uncluttered: Think spacious and streamlined. Utilize white space effectively to separate elements and create a clear hierarchy for information. This makes your website easier to navigate and visually pleasing.
• Responsive design: Mobile-First Mindset is Essential: In today’s mobile-driven world, ensuring your website flawlessly adapts to all devices is non-negotiable. A responsive design guarantees a seamless user experience for customers browsing on smartphones and tablets.
• Brand consistency: Build Trust and Recognition: Incorporate your brand elements (logos, colors, fonts) consistently throughout your website. This establishes trust and reinforces brand recognition in your visitors’ minds. Take inspiration from companies like Sierra Designs, where their logo color is prominently displayed in website elements.
• High-quality visuals: Showcase Your Products in Style: High-resolution product images and videos are crucial for grabbing attention and showcasing your offerings effectively. Invest in professional-looking visuals that reflect your brand aesthetic. Opt for original photos and videos whenever possible to stand out from the crowd.

Make the journey to purchase frictionless

Intuitive navigation is the cornerstone of a positive user experience. Here’s how to make navigating your store a breeze:

• Clear and organized menus: Create well-structured navigation menus with easily identifiable categories and subcategories. This allows users to quickly find what they’re looking for without getting lost in a maze of information.
• Prominent search bar: For users who know exactly what they need, a prominently placed search bar is a game-changer. Make it readily visible and user-friendly.
• Streamlined checkout process: Don’t let a complicated checkout process deter customers from completing their purchases. Keep the checkout process concise and clear, minimizing the number of steps required to finalize a sale.

Test and refine continuously

The best BigCommerce website design is an ever-evolving entity. Here’s how to ensure your design continues to convert visitors into customers:

• A/B testing: A/B testing allows you to compare different versions of website elements (e.g., headlines and call-to-action buttons) and see which ones resonate better with your audience. This valuable data helps you continuously optimize your website for higher conversion rates.

Building a Robust Online Store

While a well-designed BigCommerce website is a powerful tool for attracting customers, it’s just one piece of the puzzle. Here are two additional considerations for building a truly robust online store:

• SEO optimization: Don’t underestimate the power of search engine optimization (SEO). By incorporating SEO best practices into your BigCommerce website design, you can improve your organic search ranking and ensure your online store shows up prominently in search results. This increases the chances of potential customers discovering your brand.
• Content strategy: Compelling content goes hand-in-hand with a successful online store. Develop a content strategy that educates, informs, and engages your target audience. This could include blog posts, product descriptions, informative guides, or even customer testimonials. High-quality content not only attracts visitors but also helps convert them into loyal customers.

Conclusion

BigCommerce empowers businesses of all sizes to craft beautiful and functional BigCommerce website designs. By prioritizing user experience and leveraging design flexibility, you can create a winning online store that converts and cultivates brand loyalty. Now it’s your turn to shine – explore BigCommerce and bring your brand vision to life!

Ready to transform your BigCommerce website into a sales powerhouse? Partner with Epic, a leading BigCommerce website design and marketing agency. Our team of experts will help you craft a stunning and user-friendly online store that reflects your unique brand and drives conversions.

Fuel Your E-Commerce Growth with Epic BigCommerce Design!

Here’s what we can offer you:

• Expert BigCommerce design: We leverage BigCommerce’s design flexibility to create a website that’s both beautiful and functional.
• Enhanced user experience: We prioritize user experience, ensuring your website is intuitive and easy to navigate.
• Conversion optimization: We strategize to convert visitors into loyal customers through data-driven design and marketing techniques.

Explore our BigCommerce design services and see how we can help you achieve your e-commerce goals.

Schedule a FREE consultation with our BigCommerce specialists to discuss your specific needs and get a personalized roadmap for your online store success!