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Mastering BigCommerce Themes: Tips for Stunning Website Design

two designers selecting colors from a palette and working on a stunning website design.

Written by Noreen

October 17, 2023

So you’ve chosen BigCommerce as your e-commerce platform, and you’re ready to launch your online store. But wait, your website needs to be more than just functional. It needs to have a stunning website design that turns heads and clicks into conversions. 

In this article, we’ll guide you through mastering BigCommerce themes to achieve just that and ensure your online store is a cut above the rest.

The Importance of Theme Selection 

Choosing the right theme is like picking the perfect outfit for a first date. It has to be attractive, comfortable, and most importantly, should make you stand out.

Here’s why theme selection is crucial:

  • Visual appeal: Your theme sets the first impression. It’s the first thing visitors see, and it can either draw them in or turn them away.
  • User experience: A well-designed theme enhances navigation and usability. It should make it easy for customers to find what they’re looking for without getting lost in a maze of options.
  • SEO benefits: Some themes are optimized for better search engine performance, which means they’re built to be fast and mobile-friendly, giving you a head start in the SEO game.
  • Scalability: As your business grows, you’ll need a theme that can grow with you. Look for themes that offer a range of customization options and are compatible with various plugins and extensions.
  • Customer retention: A well-designed, user-friendly theme can encourage customers to spend more time on your site, increasing the chances of conversion and repeat business.
  • Content integration: The right theme should seamlessly integrate with your content strategy, allowing for easy addition of blogs, videos, and other forms of content that can enhance customer engagement and SEO.
  • Technical support: Themes that come with robust customer support can save you a lot of time and headaches, especially if you’re not a tech-savvy person. Look for themes that offer good documentation and customer support.
  • Budget-friendly: While it’s tempting to go for premium themes with all the bells and whistles, there are also cost-effective options that offer great design and functionality. Choose a theme that fits your budget but doesn’t compromise on essential features.

Tips for a Stunning Website Design 

Now that we’ve established the importance of theme selection, here are some tips to make your BigCommerce theme truly stunning.

Choose a theme that aligns with your brand 

Your theme should reflect your brand’s personality. If you’re selling luxury items, go for a sophisticated and elegant theme. On the other hand, a playful and colorful theme might be more appropriate for a kids’ clothing store. 

Remember, consistency is key; your theme should match your brand’s colors, fonts, and overall aesthetic.

Prioritize responsiveness

In a world where smartphones are almost an extension of the human body, your theme must be mobile-friendly. Google also loves responsive designs, so it’s a win-win! A responsive theme adjusts itself to fit any screen size, ensuring a seamless shopping experience for your customers.

Don’t ignore loading speed 

A stunning website design is useless if it takes forever to load. Slow loading times can frustrate users and negatively impact your SEO. Opt for themes that are lightweight and optimized for speed. 

You can also use tools like Google PageSpeed Insights to check your site’s loading time and get suggestions for improvement.

Ready to Master Your BigCommerce Theme?

If you’ve read this far, you’re clearly committed to making your online store as stunning as possible. But if the thought of studying themes and customization makes you want to take a long nap, why not let the experts handle it? 

Reach out to us at Epic, and we’ll make your BigCommerce store the talk of the e-commerce town. After all, you’ve got a business to run so let us take care of making it look good online.


How do I customize my BigCommerce theme?

Customizing your theme is relatively straightforward. You can either use the built-in customization options or dive into the code if you’re more technically inclined.

Is BigCommerce responsive design?

Yes, most BigCommerce themes are designed to be responsive, adapting to various screen sizes and devices. Epic’s themes for BigCommerce are all examples of this.

What themes have you worked on BigCommerce?

At Epic, we’ve had the pleasure of developing a variety of themes for businesses across industries, and we’ve tailored each one to meet our clients’ specific needs. But we do have a soft spot for florists and have plenty of themes that make flower arrangements look especially stunning.

What are stencil themes on BigCommerce?

Stencil themes are a newer framework in BigCommerce that offers more flexibility and features compared to the older Blueprint themes.

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