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Navigating the Digital Landscape: Strategies for BigCommerce Digital Marketing in Southern Oregon

concept of online shopping to signify BigCommerce digital marketing

Written by Noreen

April 26, 2024

A strong BigCommerce digital marketing strategy is essential for businesses to thrive. But success goes beyond generic strategies. For BigCommerce businesses in Southern Oregon, tailoring your approach to the unique character of the local market can unlock remarkable results.

This blog post dives into effective BigCommerce digital marketing strategies specifically designed to resonate with local customers. We’ll explore how to leverage the strengths of the BigCommerce platform while capitalizing on the local market potential, allowing you to build a loyal customer base and achieve long-term success.

Understanding the Southern Oregon Market Landscape (Focus on Local)

Southern Oregon isn’t just another market – it’s a community with a distinct identity and a strong sense of place. To truly connect with customers here, BigCommerce businesses need to understand what makes this region unique.

Know your audience

Delve into local customer needs and preferences. Conduct market research and create buyer personas to identify what resonates with Southern Oregonians. Are they passionate about locally-sourced products? Environmentally conscious practices? Outdoor activities? 

Understanding these nuances is key to crafting targeted messaging and product offerings.

Embrace your local identity

Showcase the connection between your BigCommerce store and the Southern Oregon community. Highlight locally-sourced ingredients, sustainable practices in your supply chain, or your involvement in community events. Let customers know they’re supporting a business that shares their values.

Understand the competitive landscape

Gain a clear picture of your competition. Analyze other Southern Oregon BigCommerce stores. What are their strengths and weaknesses? How can you differentiate your brand and offer a unique value proposition to local customers? 

By understanding the competitive landscape, you can identify opportunities to stand out in the market.

Note: Southern Oregon customers are looking for authenticity. By prioritizing local appeal and understanding what truly matters to your community, you can build lasting relationships and establish your BigCommerce store as a trusted local resource.

Building a Strong BigCommerce Digital Marketing Foundation

Before diving into specific marketing tactics, let’s solidify the foundation of your Southern Oregon BigCommerce store. Here’s how to optimize your platform for local success:

Local SEO domination

Search Engine Optimization (SEO) is a crucial part of an effective Bigcommerce digital marketing strategy for any online business, and local SEO is a game-changer for reaching your Southern Oregon customers. 

Target relevant keywords that incorporate local terms. Optimize your product pages and meta descriptions with location-specific information. Build a strong local citation profile by ensuring your business information is consistent across online directories. 

These efforts will increase your BigCommerce store’s visibility in local search results, putting you right in front of potential customers searching for what you offer.

Mobile-first experience

The way people shop online has changed. Today, many local searches and purchases happen on mobile devices. 

Ensure your BigCommerce store has a responsive design that offers a seamless user experience no matter the screen size. A mobile-friendly store not only improves customer satisfaction but also sends positive signals to search engines, potentially boosting your local SEO ranking.

Product listings that convert

High-quality product listings are the cornerstone of a successful BigCommerce store. Craft compelling descriptions that highlight product features and benefits with a focus on their local appeal. Incorporate high-resolution images showcasing your products in their best light. 

Finally, leverage customer reviews and testimonials to build trust and encourage local customers to buy with confidence. 

Implementing Effective BigCommerce Digital Marketing Strategies

Now that you have a robust BigCommerce foundation optimized for local search, let’s explore ways to reach and engage your Southern Oregon target audience:

Content marketing with local flair

Content marketing is a powerful tool for building brand awareness and establishing your expertise. Create high-quality content focused on topics that resonate with Southern Oregon customers. This could include blog posts highlighting locally-sourced products, informative guides related to your industry and local activities, or even video content showcasing the beauty of the region and how your products enhance it.

Social media engagement on local platforms

Southern Oregon residents likely have preferred social media platforms. Identify which ones resonate best with your target audience.  Actively participate on these platforms by sharing engaging content, running contests or promotions specific to your local community, and responding to customer comments and questions. 

Social media is about building relationships, not just pushing sales. Promote a sense of community and showcase the local relevance of your BigCommerce store, so you’ll attract loyal followers who are more likely to become customers.

Targeted Email Marketing for Local Customers

Building an email list of local customers is an invaluable asset. Craft targeted email campaigns promoting new products, special offers, and local events. 

You can even segment your email list based on location to deliver hyper-relevant content that resonates with specific Southern Oregon audiences. Personalized and targeted email marketing campaigns are proven to drive higher engagement and conversion rates for your BigCommerce store.

Paid advertising with local focus

Consider utilizing paid advertising platforms like Google Ads or social media advertising to reach a wider local audience. The key here is to leverage location targeting options to ensure your ads are shown to potential customers in Southern Oregon searching for products or services related to your BigCommerce store. 

Leveraging BigCommerce Digital Marketing for Local Success

The BigCommerce platform itself offers unique features that can further enhance your Southern Oregon BigCommerce digital marketing efforts.

BigCommerce Marketplace exposure

Consider the BigCommerce Marketplace as a way to gain wider exposure for your products. The Marketplace connects you with a national audience of potential customers interested in locally-sourced or regionally specific products. 

This can be a great way to expand your reach beyond Southern Oregon while still highlighting the local appeal of your offerings. A strong BigCommerce digital marketing strategy can drive traffic not only to your own online store but also to your BigCommerce Marketplace listings.

BigCommerce integrations for streamlined marketing

BigCommerce boasts robust integration capabilities. Utilize these integrations to connect your online store with local marketing tools and services. This could include integrating with email marketing platforms, local social media management tools, or even loyalty programs. 

Streamlining your marketing efforts through BigCommerce integrations allows you to manage your local BigCommerce digital marketing strategy more efficiently and effectively.

Epic is Your Partner for a Successful Southern Oregon Business

We’re Epic, a leading BigCommerce SEO and digital marketing agency located right here in Ashland, Oregon, and we understand the unique needs and opportunities of Southern Oregon businesses. We have a proven track record of helping local BigCommerce stores thrive online.

Our team of experts is passionate about helping businesses in our community achieve online success. We combine our in-depth knowledge of the local digital landscape with a data-driven approach to BigCommerce digital marketing. Here’s how we can help you:

  • We’ll develop a customized BigCommerce SEO strategy that targets relevant keywords and optimizes your store for local search, ensuring you reach Southern Oregon customers searching for what you offer.
  • We’ll create engaging content focused on local topics, products, and industry guides, positioning you as a trusted resource and attracting organic traffic.
  • We’ll help you identify the social media platforms most popular with your Southern Oregon audience and craft engaging content strategies to build a loyal local following.
  • We’ll develop targeted email campaigns designed to nurture leads and drive conversions among your local customer base.
  • We’ll manage your paid advertising campaigns on platforms like Google Ads and social media, utilizing location targeting to ensure you reach the right audience in Southern Oregon.
  • We’ll leverage BigCommerce’s integration capabilities to connect your store with valuable local marketing tools and services, streamlining your marketing efforts.

Ready to take your Southern Oregon BigCommerce store to the next level?

Contact Epic today for a FREE consultation. Let’s discuss your unique business goals and develop a customized BigCommerce digital marketing strategy that propels you towards local market success.  

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