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The Impact of Website Design on BigCommerce SEO

wooden blocks written with words that make up a good website, which are website design, content, marketing, and SEO

Written by Noreen

December 20, 2023

90% of successfully launched startups will fail. Even the most innovative ideas can fail to catch the public’s attention and be forgotten, showing that success goes beyond a stellar product. A major factor lies in buyer engagement. 

Buyer engagement is the interaction between your buyers and your organization throughout the whole sales process, and it starts from the face of your business: website design and Bigcommerce SEO.

In a world steadily becoming more electronic, a visually attractive online presence can be what makes or breaks it. 

Website Design in SEO Success

Competition is rife in the world of commerce and your website’s appearance is no less part of it. An engaging design attracts potential buyers, and a striking website helps you stand out from the crowd. 

Your website’s design and SEO are not two separate elements. They are intertwined in creating a successful online presence. 

Consider your BigCommerce website the living room in an open house and SEO the welcome mat. What do your buyers see when they’re invited in? Is it different from other living rooms? Will it make them want to stay? The appearance of your site retains the traffic that SEO drives to your door. 

Design Elements that Boost SEO

The design of your website plays a crucial role in SEO. Search engines favor websites that are not only content-rich but also user-friendly. This includes responsive design, which ensures your site is accessible and appealing on all devices, be it a smartphone, tablet, or desktop. 

A responsive design directly impacts your site’s ranking in search results. Proof? In the third quarter of 2023, 74% of retail site visits in the US were reported as coming from smartphones. That’s 74% of your potential customer base on mobile devices. And that’s not all. According to SWEOR, 57% of users won’t recommend a business that’s poorly designed on mobile.

The structure of your website also matters a lot. A well-organized site with clear navigation aids search engines in indexing your pages more effectively. When your site is easy to navigate, visitors stay longer, reducing bounce rates, which is a positive signal to search engines.

Visuals and Loading Speed

Striking visuals are crucial, but they shouldn’t come at the cost of loading speed. High-resolution images can slow down your BigCommerce site, negatively impacting your SEO. Optimizing images, using the right file formats, and considering lazy loading are ways to ensure your site remains visually appealing without compromising on speed. 

Don’t forget that faster loading times contribute to a better user experience and, in turn, better search engine rankings.

Content Is The Bridge Between Design and BigCommerce SEO

Content is the bridge that connects your website design with SEO. Well-crafted, relevant content, enhanced by design elements like images and videos, can significantly boost engagement. 

Headings, subheadings, and bullet points make content easier to read and more attractive, enhancing the user’s experience and making your site more favorable to search engines.

Don’t Let Your Website Fail

The fusion of website design and BigCommerce SEO is crucial for your business’s online success. But mastering this blend is an art and a science. That’s where Epic steps in. We’re a full-service digital marketing agency with expertise in creating visually stunning and SEO-optimized BigCommerce sites. 

We’ll make sure that your business not only attracts visitors but also keeps them engaged and converts them into loyal customers.

With us, you have a partner dedicated to making your BigCommerce store not just visible, but unforgettable. Contact us at (888) 498-5361 or drop us a message

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