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5 Tips for Effective BigCommerce Website Design

shopping cart with boxes inside against a bright blue background

Written by Noreen

July 3, 2023

Creating a stunning online store is more than just placing products on a page; it’s an art. It’s about crafting an attractive, user-friendly environment that compels customers to buy. Every aspect of your website, from navigation sown to product descriptions, contributes to the overall user experience. 

When you look for a BigCommerce designer, your ultimate goal is to increase conversion rates and foster long-term customer relationships. 

Let’s explore the five key strategies for designing an effective BigCommerce website design so that when you finally choose your e-commerce store’s designer, you will know what to look for. 

1. Prioritize responsive design

Your website must be accessible and visually appealing on any device, from mobile phones to desktop computers. Google has also stated that mobile-friendliness affects search rankings, making a responsive design essential.

Epic’s BigCommerce themes, such as Nebula, Polaris, Solar, Orbit, Terra, and Luna. All of these boast fully responsive designs, ensuring a seamless shopping experience across devices.

2. Optimize product pages

Your product pages are the heart of your online store. BigCommerce themes offer an advanced quick view, high-resolution product images, and product videos, all enhancing the product presentation. 

Additionally, the customizable product selector can be tailored to your product catalog, allowing customers to easily find their desired product variant.

3. Simplify navigation

An easy-to-navigate website keeps customers engaged and reduces bounce rates. The navigation features offered in several BigCommerce themes allow customers to explore your product range easily and simply. Complex search filtering can further assist shoppers in finding exactly what they’re looking for.

4. Streamline checkout

A complicated checkout process can lead to cart abandonment. Minimizing friction in the purchasing process helps increase conversions. 

BigCommerce themes offer a one-page checkout, persistent cart, and saved payment methods. The customized checkout can also be tailored to your business needs, ensuring a smooth and efficient purchase process.

5. Leverage unique theme features

Every BigCommerce theme comes with unique features that enhance the shopping experience. For example, a front-page slideshow can highlight key products or deals, while a product comparison table allows customers to compare different items side-by-side. 

The masonry design of some themes gives your store a modern look, and Google AMP ensures your pages load quickly on mobile devices.

Working with Epic for Your BigCommerce Website Design

Epic understands the nuances of website design and the role it plays in your online success. That is why we offer an array of BigCommerce themes, including Nebula, Polaris, Solar, Orbit, Terra, and Luna, all packed with features that make your online store more engaging and user-friendly.

Each theme offers a range of features, such as complex search filtering, a customizable product selector, and a mega navigation tool. Epic provides free customer support and upgrades, ensuring your website stays current and functional.

If you’re ready to take your online store to the next level, contact us at (888) 498-5361 or explore our selection of BigCommerce themes and find out which suits you the most. With our expertise and your vision, you can create a powerful online store that drives sales and fosters customer loyalty.

Remember, an effective BigCommerce website design isn’t just about aesthetics. It’s about creating an easy, enjoyable shopping experience that leaves your customers wanting more. Choose a BigCommerce designer who understands your goals, your products, and your customers. Choose Epic.

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