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BigCommerce SEO Strategies: Boosting Your Online Visibility

paper cutouts of the letters S,E, and O against a blue background.

Written by Noreen

October 5, 2023

The ecommerce space is getting more and more competitive each day with companies cropping up by the hundreds. Getting your voice heard among so many is becoming even more difficult, which is why having a robust online presence is crucial. And that’s where BigCommerce SEO strategies come into play, offering you a roadmap to higher rankings and increased visibility.

Advanced BigCommerce SEO Strategies for On-Page Optimization

When it comes to on-page optimization, there’s more to it than just inserting keywords into your content. Advanced BigCommerce SEO strategies focus on enhancing the structure and quality of your web pages to make them more appealing to both users and search engines. 

Here are some advanced SEO techniques you can apply to your site:

Schema markup for enhanced SERP appearance

Schema markup is a code that you place on your website to help search engines provide more informative results for users. This can include additional information like ratings, price, and availability right in the search results, making your product listings more attractive to potential customers.

Latent semantic indexing (LSI) keywords

LSI keywords are terms and phrases that are contextually related to your target keywords. Incorporating these into your content can help search engines understand the context and relevance of your pages, thereby improving your rankings.

Beyond the Basics Off-Page BigCommerce SEO Strategies

While basic off-page strategies like directory submissions and social bookmarking can provide some SEO benefits, to truly excel in the competitive e-commerce landscape, you’ll need to employ more advanced techniques. 

Here are some off-page BigCommerce SEO strategies that go beyond the basics and can significantly impact your store’s visibility and ranking.

Quality link building through guest posting

Guest posting on industry-relevant blogs can earn you high-quality backlinks. These backlinks not only increase your site’s authority but also direct qualified traffic to your store. However, focus on the quality of the sites you’re linking from, rather than the quantity of links.

Social media as a ranking signal

While social media metrics are not a direct ranking factor, there’s a strong correlation between social signals like shares and likes and higher search rankings. Consistently sharing valuable content on social platforms can indirectly boost your SEO efforts.

Technical BigCommerce SEO Strategies

While many focus on content and backlinks when it comes to SEO, the technical aspects are equally important but often overlooked. These advanced technical BigCommerce SEO strategies can significantly improve how search engines interpret and rank your online store. 

Here are some of the more intricate technical strategies that can make a real difference.

Implementing canonical tags

Canonical tags tell search engines which version of a page to consider as the authoritative one, preventing duplicate content issues. This is particularly useful for e-commerce sites where product listings can appear under multiple categories.

XML sitemaps for faster indexing

An XML sitemap lists all the important pages of your website, making it easier for search engines to crawl and index your site. Submit your sitemap through Google Search Console to expedite the indexing process.

Monitoring and Adjusting Your BigCommerce SEO Strategies

SEO requires ongoing monitoring and adjustments to ensure you’re getting the best results. Advanced tools and techniques can provide deeper insights into your performance to help you fine-tune your BigCommerce SEO strategies for maximum impact.

Using Google Search Console for insights

Google Search Console provides invaluable insights into how your site is performing in search. Monitor key metrics like click-through rates, impressions, and average position to gauge the effectiveness of your BigCommerce SEO strategies.

A/B testing for continuous improvement

A/B testing involves creating two versions of a webpage and comparing their performance. Use this technique to test different SEO elements like meta descriptions, headers, and calls to action to find what resonates most with your audience.

Why Trust the Experts with Your BigCommerce SEO Strategies?

While implementing these strategies can significantly improve your online visibility, the intricacies of SEO can be complex. Why not leave it to the experts at Epic

Contact us today to discuss how we can tailor our BigCommerce SEO strategies to meet your specific needs.

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