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Optimizing BigCommerce SEO: Strategies for Higher Rankings | EpicShops

image of hands working on a laptop, optimizing bigcommerce seo. Laptop screen shows the words "search engine optimization," "analysis," "backlinks," and "optimization"

Written by Noreen

October 3, 2023

When it comes to e-commerce, optimizing BigCommerce SEO is a critical factor for success. A well-optimized store not only attracts more traffic but also converts visitors into customers.

In this article, we’ll take a deep look into various strategies to help you achieve higher rankings for your BigCommerce store.

Optimizing BigCommerce SEO On-Page

On-page SEO is the foundation of your online store’s visibility. It’s where you roll up your sleeves and get into the nitty-gritty details that can make or break your search engine rankings. From keyword research to crafting compelling meta descriptions, this is the stage where precision and strategy come together to elevate your BigCommerce store’s online presence. 

Here are the key components that make on-page SEO so vital.

Keyword research and implementation

The first step in optimizing BigCommerce SEO is thorough keyword research. Identifying the right keywords for your products and services is essential. Use tools like Google Keyword Planner or SEMrush to find keywords that are relevant, have high search volume, and have low competition. 

Once you’ve identified these keywords, incorporate them naturally into your product descriptions, meta descriptions, and headers.

Meta descriptions and titles

Meta descriptions and titles are what appear in search engine results. They should be compelling and include your target keywords. A well-crafted meta description can significantly improve click-through rates, driving more traffic to your store.

Optimizing BigCommerce SEO Off-Page

Off-page SEO is like the word-of-mouth of the digital world. It’s how the internet perceives your BigCommerce store when you’re not directly communicating through your website. This involves building a strong network of quality backlinks and generating social signals that vouch for your credibility and relevance. It’s the behind-the-scenes work that, when done right, puts your store on the map. 

Here are the elements that make off-page SEO an indispensable part of your overall strategy:

Quality backlinks

Backlinks from reputable websites can significantly improve your store’s credibility and SEO ranking. Reach out to industry blogs, news sites, and influencers to get your store featured. Remember, quality over quantity is the key when it comes to backlinks.

Social signals

Social media activity can also contribute to your BigCommerce SEO efforts. Regularly posting high-quality content that gets shared or liked can improve your store’s visibility and drive more traffic.

Technical Aspects of Optimizing BigCommerce SEO

SEO is also about the technical foundation of your website. Think of it as the engine under the hood of your car. You might have a sleek exterior and a luxurious interior, but if the engine isn’t running smoothly, you won’t get far. 

The technical aspects of optimizing BigCommerce SEO, such as site speed and mobile responsiveness, are crucial for ensuring that your online store not only ranks well but also provides an excellent user experience. 

Site speed

A slow website can severely impact your SEO rankings. Use tools like Google PageSpeed Insights to analyze your site’s speed and implement recommended improvements. Compressing images, reducing server response times, and leveraging browser caching can significantly improve site speed.

Mobile responsiveness

With the increasing number of mobile users, having a mobile-responsive website is no longer optional. Google considers mobile-friendliness as a ranking factor, so ensure your BigCommerce store is optimized for mobile devices.

How to Monitor Your BigCommerce SEO Performance

You’ve put in the work to optimize your BigCommerce SEO, but how do you know if it’s paying off? The answer lies in effective monitoring and evaluation. Just like a seasoned chef tastes the dish before serving, you need to regularly check the “flavor” of your SEO efforts. 

Diving into analytics and conducting audits regularly ensures that your strategies are yielding the desired results. Here are ways to monitor your BigCommerce SEO performance:

Analytics and reporting

Utilize platforms like Google Analytics to track your SEO performance. Monitor metrics like organic traffic, bounce rate, and conversion rate to understand the effectiveness of your SEO strategies.

Regular audits

Conduct regular SEO audits to identify any issues or opportunities for improvement. Tools like Moz or Ahrefs can provide comprehensive insights into your SEO performance.

What Sets Epic’s Strategies Apart

At Epic, we focus on a holistic approach to SEO, encompassing on-page, off-page, and technical aspects. We’re a full-service digital marketing company whose expert strategies are designed to deliver sustainable results. We make sure your BigCommerce store not only ranks high but stays there.

Ready to Optimize Your BigCommerce SEO for Success?

You’ve got a business to run, and while understanding SEO is beneficial, implementing and monitoring it can be time-consuming and complex. Why not leave it to the experts? At Epic, we specialize in optimizing BigCommerce SEO to help your online store reach its full potential. So instead of juggling multiple tasks, focus on what you do best and let us handle the intricacies of SEO for you. 

Ready to see your BigCommerce store soar in search engine rankings? Reach out to us and get started today!

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