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Designing for Success: BigCommerce Website Best Practices

a 3D rendering of a BigCommerce website concept

Written by Noreen

January 31, 2024

Did you know that in e-commerce it’s not just about what you sell but how you present it? A successful online store blends attractive design with exceptional user experience, which can significantly boost your business.

Let’s talk about the best practices for crafting a BigCommerce website that’s visually appealing, highly functional, and user-friendly because your store needs it to shine in a competitive online marketplace.

Best Practices for Crafting a Successful BigCommerce Online Store

These are the elements crucial for creating an appealing and functional online store on BigCommerce. 

Enhance user experience

A significant aspect of a successful BigCommerce website is a focus on user experience (UX). This means having a clear and intuitive navigation structure. Your website should guide visitors where they want to go easily and effortlessly. 

But what that really means is guiding them from your homepage to your product pages and through to checkout. 

Ensure responsive design

In a world that is becoming increasingly tech-driven and where people use mobile devices for almost everything, ensuring your BigCommerce website is responsive is non-negotiable. 

A site that adapts seamlessly to different screen sizes provides a better shopping experience, and when shoppers are satisfied, it can help increase sales and reduce bounce rates.

Showcase visual appeal

While functionality is crucial, the visual appeal of your BigCommerce website shouldn’t be overlooked. High-quality images, consistent branding, and a color scheme that reflects your brand identity all contribute to a visually pleasing site.

A focus on your visuals becomes even more crucial if you don’t have a physical store. Your online store becomes the only way to interact with your customers, so make it matter. 

Maximize speed optimization

Page load speed is a critical factor for any website. Stats show that a majority of visitors will leave a site if it loads slower than 3 seconds. Every second thereafter, more visitors will opt out.

A faster-loading BigCommerce website offers a better user experience and can also improve your search engine rankings.

Implement effective SEO

Optimizing your BigCommerce website for search engines is essential. This includes using relevant keywords, optimizing product descriptions, and ensuring your site structure is search-engine friendly.

When you optimize your website, potential customers will be able to find you easily and quickly.

Deliver quality content

Regularly updating your site with quality content like blog posts, product reviews, and customer testimonials can help keep your site fresh and engaging. 

Fresh content not only attracts visitors but also keeps them coming back for more, especially when you provide the kind of information people want to know about.

Guarantee security and trust

Ensure your BigCommerce website has visible trust signals like SSL certificates, secure payment gateways, and clear return policies. This helps build customer confidence in your brand. 

Additionally, consider incorporating customer reviews and security badges. These elements not only reassure visitors of your site’s safety but also demonstrate your commitment to protecting their information.

A secure and trustworthy site not only promotes customer loyalty but also raises your brand’s reputation in a competitive online marketplace.

Let Us Design a Successful BigCommerce Website for You

By following these best practices, you can create a site that not only attracts visitors but also converts them into loyal customers. 

But why should you?

You have a business and that takes a lot of time to run. Why spend your time designing and maintaining a BigCommerce site when you can have the experts do it for you? And we at Epic are experts.

Epic is experienced in creating BigCommerce themes that are designed to make customers notice you and buy. We also have a range of BigCommerce apps to help you manage your store easily. But don’t take our word for it. Just look at all of our five-star reviews.

Let us get started on helping you sell more. Contact us for your BigCommerce theme today!

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