The function is in the name. This service sends emails that are triggered by consumer behavior, sending emails automatically based on when and what people purchase. This means that when a customer buys a product from the “Birthday” or “Anniversary” category, you can now conveniently and automatically remind them of that purchase next year. This encourages customers to return to your site again and again.

Lets say customer Mary Jane bought a birthday bouquet on June 10th of 2012. This email service will take that information and send an email next year, on June 1st 2013. The email will highlight specials and discounts on birthday items for your store. This reminds Mary Jane about the gift she bought the previous year and entices her to return to buy more. These “smart” emails target the customer’s needs so the emails hold special value, which converts emails into sales.