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How BigCommerce Design Can Drive Conversions and Revenue | Ashland, Oregon

Asian woman holding shopping bags and doing her shopping from an online store with an engaging BigCommerce design.

Written by Noreen

April 24, 2024

What if a customer walks into your store and is greeted by a confusing layout, dim lighting, and products stacked haphazardly? It wouldn’t take long for them to turn around and leave, right? The same goes for your online store. That’s where BigCommerce design comes in.

By creating a user-friendly and visually appealing online experience, you can turn casual browsers into loyal customers. 

User experience (UX) is how easy and enjoyable it is for someone to navigate your website. It directly impacts your conversion rate—the percentage of visitors who actually make a purchase. Studies show that a well-designed website can increase conversion rates by up to 200%, which translates to a significant boost in revenue.

Why User Experience (UX) Matters

Now, let’s go back to that hypothetical customer. They walk into a store overflowing with amazing products, but they can’t find what they’re looking for. The aisles are cluttered, signs are missing, and the checkout line seems to stretch forever. Frustrated, they leave empty-handed.

This is exactly what happens on a website with poor UX. UX, or user experience, refers to how visitors interact with your online store. It encompasses everything from the overall design and layout to the ease of finding products, navigating menus, and completing a purchase. 

It converts into sales.

A well-designed website feels intuitive and effortless, guiding customers toward a smooth shopping experience. On the other hand, a poorly designed website can be a nightmare. Think confusing menus, blurry product images, and a checkout process that requires filling out endless forms.  

These frustrations can lead to cart abandonment – where customers add items to their cart but leave before completing the purchase. Studies by Forrester indicate that a whopping 70% of online shopping carts are abandoned, often due to bad UX. That translates to lost sales and missed opportunities for your business.

It optimizes your site.

But UX isn’t just about making things pretty. It also plays a role in your website’s search engine optimization (SEO). Search engines like Google consider user experience when ranking websites. 

Think about it – if your website is difficult to navigate and takes forever to load, search engines are less likely to recommend it to potential customers. By prioritizing a user-friendly design, you’re not just improving your conversion rates, you’re also making it easier for people to find your website in the first place.

The Benefits of a Well-Designed BigCommerce Store

We’ve established that UX is crucial for any e-commerce website. But when you build your online store with BigCommerce design, you unlock a whole new level of user-friendly features and functionality.  

BigCommerce is a platform specifically designed to make creating a beautiful and functional online store easier than ever. Let’s explore some of the key benefits of using BigCommerce design to craft a superior user experience for your customers:

Increased revenue and ROI (Return on investment)

Studies show that a well-designed website can increase conversion rates by up to 200%. This translates to a significant boost in your revenue and a strong return on investment for your BigCommerce store.

Improved customer satisfaction and loyalty

BigCommerce empowers you to create an intuitive and frustration-free shopping experience. Easy navigation, clear product information, and a streamlined checkout process all contribute to happier customers who are more likely to return for future purchases.

Reduced costs through optimized user behavior analysis

BigCommerce provides built-in analytics tools that allow you to track user behavior on your website. By understanding how customers navigate your store, you can identify areas for improvement and optimize your layout for maximum efficiency. 

This data-driven approach can help you reduce unnecessary costs and streamline your online operation.

A more scalable solution for your growing business

As your business expands, your online store needs to grow with you. BigCommerce offers a flexible platform that can accommodate your evolving needs. Whether you’re adding new products, expanding your product categories, or increasing your traffic volume, BigCommerce can handle it all.

Creating Conversions with BigCommerce Design: Essential Tips

Now that we understand the power of UX and the benefits of BigCommerce design let’s delve into some actionable tips to transform your online store. By implementing these strategies, you can create a BigCommerce website that not only looks great but also converts visitors into loyal customers.

Here are some key areas to focus on:

Clean and simple design

Your site’s design should prioritize a clean and uncluttered aesthetic. Use clear typography, consistent colors, and avoid overwhelming visitors with excessive visual elements. This minimalist approach ensures a focus on your products and makes it easy for customers to navigate your store.

Concise product descriptions

Employ clear and concise language for your product descriptions. Avoid technical jargon and focus on highlighting the key features and benefits that matter most to your customers. 

Your product descriptions should be scannable at a glance, allowing visitors to quickly understand if a product is right for them.

Scannable layout for product discovery

When it comes to BigCommerce design, a scannable layout is crucial. Organize your products logically, with clear categories and subcategories. Utilize white space effectively and prioritize high-quality product images to make browsing effortless. 

By creating a visually intuitive layout, you can significantly improve product discovery rates within your store.

Additional Tips for E-commerce Success

Beyond the core design principles, several additional strategies can help you create a truly successful online store. Let’s explore some tactics that can further boost conversions and build lasting customer relationships:

Harness the power of social proof

Customer reviews and testimonials are a goldmine for building trust and social proof. Positive reviews from satisfied customers can significantly influence buying decisions. Make it easy for customers to leave reviews on your website and showcase them prominently.

Embrace the power of data

Don’t underestimate the power of website analytics. Tools like Google Analytics provide valuable insights into user behavior on your website. With these metrics, you can identify areas for improvement and continuously optimize your website for maximum impact.  

A/B testing different design elements and content variations can help you determine what resonates best with your audience.

Maintain brand consistency

Your website design should be an extension of your overall brand identity. Ensure a consistent visual language across your website, product packaging, and marketing materials. This reinforces brand recognition and creates a cohesive shopping experience for your customers.

Turn Website Visitors into Loyal Customers with Engaging BigCommerce Design

Crafting a user-friendly and visually appealing BigCommerce website is an investment in your business’s future. You can transform your online store into a conversion machine by prioritizing UX and implementing the design tips outlined above.

But where do you begin? Don’t worry; Epic is here to guide you every step of the way.

Epic is a full-service digital marketing agency specializing in BigCommerce. We understand the unique needs of e-commerce businesses and possess the expertise to help you achieve your online goals. Here’s how we can help you:

  • Customized BigCommerce design: Our experienced designers will create a unique and beautiful website that reflects your brand identity and resonates with your target audience.
  • Pre-designed themes: If you’re looking for a fast and affordable solution, we offer a variety of stunning pre-designed BigCommerce themes to choose from.
  • BigCommerce apps for enhanced functionality: Supercharge your store with our collection of BigCommerce apps designed to streamline operations, boost conversions, and elevate the customer experience.
  • Comprehensive digital marketing solutions: Epic goes beyond design. We offer a full suite of digital marketing services, including content creation, email marketing, graphic design, social media management, and SEO optimization, to ensure your online store reaches its full potential.

Your website is a crucial sales tool, so invest in a user-friendly and visually appealing design for a guaranteed path to success. Contact Epic today for a FREE consultation. Our team of experts will assess your needs and develop a customized strategy to help you achieve your online success.

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