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How to Optimize Product Pages for BigCommerce SEO

BigCommerce SEO upward graph in blue

Written by Noreen

January 3, 2024

Optimizing product pages is a key component in maximizing the effectiveness of your BigCommerce SEO strategy. A well-optimized product page not only attracts more visitors but also enhances user engagement, leading to increased sales. 

Here are ways you can ensure your BigCommerce product pages are fully optimized for search engines.

Steps in Optimizing Your BigCommerce Product Pages

Enhancing your BigCommerce product pages for optimal SEO performance is a multi-faceted task. Let’s explore these crucial steps that can help with your BigCommerce store’s SEO, making your products not only more findable but also more enticing to your potential customers.

Write engaging product titles 

When it comes to BigCommerce SEO, the power of a well-crafted product title cannot be overstated. Your title should not only be descriptive but also engaging and SEO-friendly. Incorporate key search terms that your customers are likely to use, making sure that they are relevant to the product. This will raise your product’s visibility in search results.

To draw in potential buyers, make the titles engaging to pique your audience’s curiosity. For example, when searching for pink roses, would you click on a search result that simply says “Pink Rose” or one that says “Gorgeous Long-Lasting Pink Rose Bouquet?” 

Even though the “Pink Rose” arrangement is probably as long-lasting as the “Gorgeous Long-Lasting Pink Rose Bouquet,” the latter product has confirmed it and you don’t have to wonder anymore.

Use high-quality images and videos

Visuals play a crucial role in product pages. High-resolution images and videos not only enhance user experience but also contribute to your BidCommerce SEO efforts. If you operate a purely online store or cater to a regional/nationwide audience that cannot go to your physical store, it makes sense that you invest in your product images and videos.

In the digital shopping experience, where touch and feel are not options, your visuals are the closest thing to a hands-on experience for your customers. Beautifully crafted images and videos provide a clear and enticing view of what you offer. They should capture the essence of the product in detail by highlighting key features and benefits. 

Ensure that your images and videos are also optimized for web use, with appropriate tags and descriptions that include relevant keywords.

Provide detailed product descriptions

A comprehensive product description does more than inform; it sells. Include key features, benefits, and any unique selling points. Use natural language that incorporates keywords without overstuffing. This helps in not only informing potential customers but also in improving your page’s ranking in search results.

Don’t forget to write for the audience rather than for your product. Make your audience see the benefits rather than write what the product is about.

Leverage customer reviews

Customer reviews are a goldmine for SEO. They provide fresh, relevant content and can improve your page’s ranking. Encourage customers to leave reviews and make sure these are visible on your product pages. People often check reviews before they purchase, and by posting reviews from your previous customers, you will build trust with your potential customers.

Make your website mobile-ready

With the increasing use of mobile devices for online shopping, making sure your product pages are mobile-friendly is essential. A responsive design that adapts to different screen sizes improves user experience and is favored by search engines, which in turn contributes to better rankings.

Also, did you know that a third of Americans use their smartphones to purchase products every week? If you don’t optimize your website for this segment, you are missing out on a lot of potential sales.

Ensure fast loading times

Page speed is a critical factor for both SEO and user experience. Optimize your product pages to load quickly. This can be achieved by compressing images, minimizing the use of heavy scripts, and using a reliable hosting service.

How does this affect SEO? Well, a page that loads slowly experiences more visitors leaving the site. Your target market is not going to stay around and wait until your page fully loads if it does so for longer than 3 or so seconds. 

When your website users are dissatisfied, your browser knows because it tracks how long users stay on your page and how long before they click back to the search results. Enough of this, and your browser will place you lower in search results.

Utilize social sharing buttons

Incorporate social sharing buttons on your product pages. This not only increases the potential for social traffic but also improves SEO by creating more backlinks and signals to search engines that your content is valuable and shareable.

Regularly update content

Keep your product pages fresh and up-to-date. As much as possible, stick to evergreen content and refrain from adding the year to your blog title. (Ex. “How to Buy Blooms in 2023”)

Regular updates also signal to search engines that your site is active and relevant, which can positively impact your SEO rankings.

Use BigCommerce SEO tools

BigCommerce offers various built-in SEO tools. Make sure to utilize these features to optimize your product pages effectively. This includes customizing title tags, meta descriptions, and URL structures.

These features not only make your page more search engine friendly, but also user-friendly.

Make use of analytics

Utilize analytics tools to track the performance of your product pages. This data can provide insights into user behavior, allowing you to make informed decisions on how to further optimize your pages for better SEO results.

Get Your Pages Optimized and Search Engine Friendly

Need expert assistance in optimizing your BigCommerce SEO? Look no further than Epic. As a full-service digital marketing agency, we provide everything your store needs—from compelling content creation to robust website structure optimization. 

Our team of experts is dedicated to enhancing every aspect of your online presence so that your BigCommerce store stands out in the digital marketplace. 

Trust us with your SEO efforts. Contact us today!


Optimizing product pages for BigCommerce SEO requires a well-rounded approach. By focusing on these key areas, you can improve your store’s visibility, attract more traffic, and ultimately increase sales. Remember, SEO is an ongoing process, and staying up-to-date with best practices is crucial for continued success.

Frequently Asked Questions

How do I optimize my product page for SEO?

Optimize your product page for SEO by crafting engaging titles, using high-quality images, writing detailed product descriptions, leveraging customer reviews, ensuring mobile responsiveness, and improving page load speed.

How do I optimize my pages for SEO?

Optimize your pages for SEO by focusing on keyword-rich content, user-friendly navigation, fast load times, mobile optimization, and regular content updates to keep your site relevant and engaging.

Is BigCommerce good for SEO?

Yes, BigCommerce is beneficial for SEO as it offers various built-in tools and features that help optimize your online store for search engines, including customizable URLs, meta tags, and responsive design.

How do I optimize product category pages for BigCommerce SEO?

Optimize product category pages by using clear, keyword-focused titles and descriptions, organizing products logically, and ensuring a user-friendly layout that enhances the browsing experience for visitors. 

You can have your pages optimized by calling Epic at (888) 498-5361, and we will schedule a time to meet that is convenient for you.

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