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Navigating BigCommerce SEO: A Step-by-Step Optimization Guide | EpicShops

black-rimmed eye glasses on top of a piece of paper that lists down all the elements of seo

Written by Noreen

September 20, 2023

In a competitive online marketplace, not fading into the background is no longer easily achievable. With so many competitors in a saturated market, you have to do everything to stand out. Fortunately, there is a way to not blend in. But this takes effort. The answer? BigCommerce SEO.

One of the best ways to attract the right customers to your online store is through effective BigCommerce SEO practices that are specifically tailored for BC online store. Let’s get right down to the details.

The Importance of BigCommerce SEO

While BigCommerce already offers a variety of SEO tools, understanding how to use them effectively is crucial for online success. SEO is about optimizing the entire ecosystem of your online store to improve its visibility on search engines and not just researching keywords.

Here are the elements of SEO:

On-page optimization

The first step to mastering BigCommerce SEO is on-page optimization. This includes meta titles, descriptions, and alt text for images.

Meta titles and descriptions

Aim for 50-60 characters for titles and up to 160 characters for descriptions. Use your primary keyword naturally.

Alt text for images

Describe the image accurately and concisely, ideally incorporating a relevant keyword. This also helps make your website accessible to all, which is a legal requirement. 

And from technicalities, let’s dive into content, which is another pillar of SEO.

Crafting high-quality content

Content is the backbone of any SEO strategy. High-quality, relevant content not only keeps users engaged but also makes it easier for search engines to index your pages.

Blog posts

Regularly updated blog content can significantly enhance your SEO. Focus on topics that solve problems or answer questions your target audience might have.

Product descriptions

Avoid manufacturer-provided descriptions. Unique and compelling product descriptions can set you apart from competitors.

But SEO isn’t just about what’s visible to the user. It’s also what’s going on behind the scenes. Let’s take a look at the technical side of it.

Technical SEO

Technical SEO may not be visible to your customers, but search engines notice it. This aspect of BigCommerce SEO includes site architecture, XML sitemaps, and website speed.

Site architecture

A well-structured site is easier for search engines to crawl. Use straightforward URL structures and logical categories.

XML sitemaps

Submit your sitemap to Google Search Console to help search engines understand the structure of your site.

And let’s not forget that ongoing SEO efforts are also part and parcel of a successful SEO strategy.

Continuous SEO efforts

BigCommerce SEO requires continuous efforts for sustained results. It’s not a one-time task that you can forget as soon as you put everything into motion. Here are what you should continue to do if you want to keep reaping the benefits:

Regular audits

Conduct SEO audits to identify areas for improvement.

Keyword monitoring

Keep an eye on your keyword rankings and adjust your strategy as needed.

With these steps, BigCommerce SEO becomes less of a challenge and more of a planned approach to success.

Experience BigCommerce SEO with Success with Epic

Why go through the maze of BigCommerce SEO alone when you can have an expert guide? Epic offers comprehensive SEO services tailored for BigCommerce stores. From initial audits to ongoing strategy, we’ve got you covered.

Ready to drive more organic traffic to your BigCommerce store? Contact Epic today to boost your online visibility and sales.

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