No, it’s not just about visual appeal. The design of your online store is supposed to create an environment that facilitates conversions and customer retention. That’s why the design choices you make are crucial and why choosing the right BigCommerce design can be a game-changer for your business.

But what exactly should you focus on when making these pivotal design choices? Let’s take a deep look into the key elements that can make or break your online store’s success.

It Must Reflect Your Brand Identity

Your online store is a digital representation of your brand. Every aspect of your store’s design should mirror your brand’s core values, mission, and personality. This goes beyond color schemes and typography, which are also certainly important.

Consider the tone and messaging of your content. Is it consistent with your brand voice? What about the images and graphics? Do they fit with the overall aesthetic you aim to project? Even small details like button styles or the layout of your product pages can send subtle signals about your brand.

The goal is to create a cohesive experience that extends from your physical or other digital touchpoints right into your online store. This level of consistency sets you apart from competitors and fosters a sense of familiarity and trust among your customers. When visitors land on your site, they should feel like they’ve entered a digital extension of your brand, instantly recognizing what you stand for and what makes you unique.

User Experience is Key

A seamless user experience is crucial for keeping your customers engaged and guiding them towards making a purchase.your interface must be intuitive where every element serves a purpose.

Consider the journey a visitor takes from the moment they land on your homepage. Is it straightforward for them to find the products or information they’re seeking? Advanced search options, filterable categories, and clear calls-to-action (CTAs) can all contribute to a more user-friendly experience.

Menus should be intuitive, guiding the visitor naturally through your product categories and informational pages. The checkout process should be streamlined and minimize the number of steps required to complete a purchase. Every extra click or page load time can be a point of friction that risks losing a potential sale.

Optimize for Speed

Every second counts. A sluggish website not only tests the patience of your visitors but also negatively impacts your search engine rankings. That’s why it’s crucial to have a website architecture that prioritizes speed. 

From image optimization to efficient coding, the right BigCommerce design can significantly reduce page load times. This ensures that your customers enjoy a smooth and quick shopping experience, increasing the likelihood of conversions.

Flexibility and Scalability

Your online store is a living entity that will evolve as your business does. It’s essential to opt for a BigCommerce design that can adapt to your changing needs. Whether it’s adding new product categories, implementing seasonal promotions, or integrating third-party apps, a flexible and scalable BigCommerce design will allow you to make these changes effortlessly. 

Your website’s adaptability ensures that your online store remains relevant and continues to meet the demands of your growing customer base.

Security is Non-Negotiable

In an age where cyber threats are increasingly sophisticated, the security of your online store is paramount. It’s about protecting your business and safeguarding your customers’ sensitive information. 

A secure BigCommerce design adheres to the latest security protocols, including SSL certificates and data encryption. This provides a secure shopping environment, instilling confidence in your customers and enhancing your brand’s credibility.

Drive More Sales with Epic’s Expert BigCommerce Design Services

Don’t leave your success to chance. Hire the pros at design. With Epic‘s expert BigCommerce design services, you’ll get a store that’s not just visually stunning but also optimized for conversions, speed, and security. 

Contact us today and let’s start building an online experience your customers will love.