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Tailored for Success: Customizing BigCommerce Themes to Fit Your Brand | Ashland, Oregon

two graphic designers working on BigCommerce themes

Written by Noreen

April 12, 2024

Ever come across a beautiful BigCommerce store, only to realize it doesn’t quite reflect your brand’s unique personality?  Pre-designed BigCommerce themes offer a fantastic starting point.

BigCommerce theme customization makes them even better. By customizing a pre-designed theme, you can transform it from generic to spectacular, creating a website that perfectly captures your brand identity and resonates with your target audience.  

But why exactly is customization so crucial?

Beyond the Template: Why BigCommerce Theme Customization Matters

Many online retailers feel limited by the one-size-fits-all approach of some themes.  These themes, while visually appealing, often lack the ability to reflect the specific nuances of a brand. But BigCommerce theme customization empowers you to overcome these limitations: 

  • Uniqueness is key: A cookie-cutter website might blend into the online landscape. BigCommerce theme customization allows you to inject your brand’s personality into the design. Think of it like putting on a custom-tailored suit – it fits perfectly and reflects your unique style. 

With customization, you can tweak colors, fonts, layouts, and even add unique design elements to create a website that’s truly yours.

  • Standing out from the crowd: In today’s saturated online market, differentiation is key. BigCommerce theme customization allows you to incorporate your brand’s voice and messaging into the website’s design. 

This could involve featuring specific brand imagery, using fonts that align with your brand personality, or crafting custom layouts that showcase your products in a way that resonates with your target audience.

  • Enhanced user experience: Customization isn’t just about the visuals. It can also improve user experience. Tailoring the layout and functionality of your BigCommerce theme can create a website that’s intuitive and easy to navigate for your customers. 

This translates to a more enjoyable shopping experience, ultimately leading to higher conversion rates.

Conquering Customization: A Beginner’s Guide to BigCommerce Themes

The good news is that BigCommerce theme customization doesn’t require coding expertise.  Here are some practical steps to get you started:

  • Identify your brand identity: Before diving into customization, take a step back and solidify your brand identity.  What are your brand values? Who is your target audience? What emotions do you want your website to evoke? Having a clear understanding of your brand identity will guide your customization choices.
  • Explore BigCommerce theme options: BigCommerce offers a vast library of pre-designed themes, each with its own strengths and functionalities. Browse through the options and select a theme that aligns with your brand’s overall aesthetic and the type of products you sell.
  • Leverage built-in customization tools: Most BigCommerce themes come equipped with built-in customization tools. These user-friendly tools allow you to change many features of your website to make it truly yours. Experiment with these features to personalize your chosen theme.
  • Consider professional help: For more complex customization needs, consider partnering with a BigCommerce design expert. These professionals can take your theme customization to the next level, incorporating custom code or advanced design elements to truly bring your brand vision to life.

Epic: Your BigCommerce Customization Partner

At Epic, we understand the power of a website that reflects your unique brand.  That’s why we offer a range of BigCommerce theme solutions to fit your needs:

  • Extensive theme library: We offer a curated selection of high-quality BigCommerce themes, perfect for a variety of industries and brand aesthetics. Find a theme that serves as a strong foundation for your vision.
  • Expert theme customization: Our design team can transform a pre-designed theme into a masterpiece, incorporating your brand identity and exceeding your expectations.
  • Custom website development: Need a website built entirely from scratch? Our team of developers can create a bespoke BigCommerce website that perfectly embodies your brand.

Don’t settle for a generic online store.  Let Epic help you create a BigCommerce website that’s as unique and captivating as your brand!  Schedule a free consultation today and let’s discuss your vision.

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