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Crafting Captivating Designs: The Art of BigCommerce Website Design | Ashland, Oregon

Designers working on Bigcommerce website design

Written by Noreen

April 10, 2024

It’s an old saying, but true. First impressions matter. And for online retailers, that first impression comes in the form of your BigCommerce website design.  A visually appealing, user-friendly website isn’t just a nicety — it’s a crucial element in converting visitors into loyal customers.  

So, how do you create a BigCommerce website design that captivates and compels?

What BigCommerce Website Design Can Do For Your Store

Sure, a visually appealing website is like a shop window bursting with vibrant displays.  It attracts customers and entices them to take a peek inside. However, BigCommerce website design goes deeper than what you can see. 

It creates a user experience (UX) that’s as smooth as butter, guiding visitors effortlessly through your online store.  

Think of it like a well-designed brick-and-mortar store. Clear signage, neatly organized shelves, and strategically placed products all contribute to a positive shopping experience.  The same principles translate to your BigCommerce website design:

  • Visual appeal matters: High-quality product images are a must. Invest in professional photography or crisp, well-lit product shots to showcase your offerings in their best light. A consistent color scheme and clean layout further enhance visual appeal, creating a professional and inviting atmosphere.
  • User-friendliness is king: Imagine a customer lost in a labyrinthine store, unable to find what they’re looking for. Frustration sets in, right? Avoid this on your BigCommerce website! Prioritize user-friendliness with clear menus, intuitive search functionality, and a checkout process as simple as clicking a button.
  • Mobile optimization is crucial: These days, smartphones reign supreme for online shopping. A responsive BigCommerce website design ensures your website adjusts automatically to display perfectly on any screen size, from desktops to tablets and phones. This seamless experience keeps mobile shoppers engaged and prevents them from bouncing off due to a clunky layout.

BigCommerce Website Design: Unveiling the Magic (Without the Code!)

Even if you’re not a tech guru, creating a captivating BigCommerce website design is achievable.  Here’s your secret weapon: BigCommerce’s built-in design tools and themes!

  • Theme time: BigCommerce offers a treasure trove of user-friendly themes that act as the foundation for your website’s design. These pre-designed themes are easily customizable, allowing you to tweak fonts, colors, and layouts to match your brand identity. 

It’s like picking the perfect canvas for your artistic masterpiece.

  • The power of images: We mentioned high-quality product images earlier, but it bears repeating. Professional-looking visuals are essential for showcasing your offerings and enticing customers. 

Invest in good lighting and clear photography, or consider partnering with a product photographer to elevate your product presentation.

  • Keep it clean and simple: Imagine a cluttered store overflowing with merchandise — overwhelming, right? Apply the same principle to your BigCommerce website design. 

Avoid information overload and cluttered layouts. Use white space effectively to create a sense of balance and ensure your product information is easily digestible.

  • Readability reigns supreme: Don’t make your customers squint to decipher information. Choose easy-to-read fonts and maintain a clear hierarchy of information, with headings, subheadings, and bullet points guiding visitors through your content. 

A well-structured website makes it easier for customers to find what they’re looking for and navigate your BigCommerce store with ease.

Design Your Dream BigCommerce Website

Crafting a BigCommerce website design that captivates and converts is an art form, but with the right approach, it’s well within your reach.  By prioritizing user-friendliness, stunning visuals, and mobile optimization, you can create a digital storefront that outshines the competition.

Epic, a full-service digital marketing agency specializing in BigCommerce, can help! Our team of design wizards can create a captivating website design that reflects your brand identity and drives sales.  We offer:

  • Custom BigCommerce website design: Tailored to your unique brand and target audience.
  • Theme customization: Expert tweaks to pre-designed themes, maximizing their potential.
  • Mobile optimization: Ensure a seamless experience for all devices.

Schedule a free consultation with Epic today! Let’s discuss your vision and craft a BigCommerce website design that captivates your audience and fuels your online success.

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