So you’re thinking about moving your
online store from Shopify to BigCommerce?

 

At epicShops, we’ve been creating our clients’ e-commerce websites exclusively on the BigCommerce platform for over nine years (since Day 1 of BigCommerce!). Because, in our opinion, they’re simply the best. Major brands like Toyota, General Electric, Martha Stewart, Motorola, Ben & Jerry’s and many more agree…the out-of-the-box features BigCommerce offers are above and beyond other e-commerce platforms, and you won’t need to purchase a load of additional (and costly) apps to make your site function as you want.

We’ve had plenty of clients over the years ask us what some of the biggest differences are between Shopify and BigCommerce. This is when we puff up our chests, take a deep breath, and ramble off the huge lists of reasons we think BigCommerce is the bomb.

If you’re looking at converting your BigCommerce site, here’s our list of frequent questions clients ask when moving from Shopify to BigCommerce:

1.

Does BigCommerce take a percentage of online sales?

The answer here is a big, huge NO. The success of your store won’t inflate your monthly bill. We always tell our clients we want them to feel good about doing more online sales, and not be penalized with huge transaction fees taken off the top.

Shopify operates as both a store platform and payment merchant, meaning you can do your credit card processing directly through Shopify. However, if you choose another payment gateway, Shopify charges an additional 0.5 – 2.0% on top of the merchant processing fees, taking more away from your bottom line. BigCommerce integrates with all the same payment gateways as Shopify, without taking any additional transaction fees. You can pick from the industry’s best rates (we recommend Authorize.net for their rates and features), and then integrate directly with your site for international transactions if you choose.

2.

Can I transfer over my current product library?

You bet! BigCommerce’s easy import/export function allows you to transfer thousands of products, without all the manual labor. We use this all the time with importing clients’ products, and love it. There’s also a free app for ‘Shopify to BigCommerce’ catalog transfers (up to 10,000 products). And if you’re an Enterprise client, BigCommerce will simply do it for you for free. Once uploaded, the Bulk Edit feature also makes it easy to perform changes to lots of products all at once, instead of having to edit each individually.

Another bonus: BigCommerce has 24/7 onshore support if you have any questions. At epicShops, we offer customer support packages for our clients, so we can act as the one-stop-shop for all questions and issues. However, if you don’t have a developer team guiding you through the ins and outs of your website, their phone support system rocks.

For a long read on things to consider when moving your online store to a new platform, read BigCommerce’s blog post on The Ultimate Guide to E-Commerce Replatforming and Data Migration.

3.

Will I lose my SEO rankings if I switch over to BigCommerce?

While Shopify customers can integrate SEO apps with their online stores, Bigcommerce has better out-of-the-box SEO features at no extra cost. Utilize optimized URL structures, canonical tagging, dynamic sitemap, robot.txt access, better meta data access and more. One of our favorite features: Bigcommerce automatically creates redirects for any URLs you change on your store, so you don’t have to go in and do it manually, or run the risk of hurting your SEO ranking with unfound 404 pages. If you have 301 redirects from your old site you’d like to import, no problem. You can do that too. Also, every product page and information page has several fields to allow you edit your SEO information, including alt text for images, meta descriptions, page titles and more.

4.

Do I need to install analytics on my BigCommerce site?

BigCommerce comes with some of the best analytics around (with some insights even Google Analytics doesn’t offer), and displays Store Performance data right on your dashboard every time you log in. Shopify makes you pay for analytics apps to integrate with your store, but BigCommerce helps your business grow by displaying product and customer trends that can help you drive sales. Use the Analytics tab to see store performance anytime, or sign up for E-commerce Insights, which offers even more data for those “numbers people” out there.

bigcommerce purchase funnelAs much as we love viewing a good conversion funnel (which BigCommerce also has), one of our favorite tools is the In Store Search. This tools lets you see which products customers are searching for on your store, with custom date ranges. So, for example, if you want to see what products people searched for on your store around Halloween that did not yield any results, you can use this tool to figure out which products you may want to add for the next year. Makes sense? It does to us if you want to increase sales!

Another favorite feature for conversions (because we have lots more than one and have the soapbox right now…we can’t help ourselves!) is the Abandoned Cart Recovery emails. The average conversion rate for a retail e-commerce site is between 2-3%. That means 95+% of visitors to your site will leave without making a purchase. Lots of those visitors will add items to their carts, and then leave without completing the checkout. BigCommerce will automatically send a reminder email to these potential customers reminding them of their cart status, and then show you how many dollars in sales these emails have recovered. For some of our bigger client stores, it’s upwards of $17K per year! This feature comes built-in with all BigCommerce sites – no additional apps needed.

5.

Can I also sell on other sites, like Amazon, through my BigCommerce store?

Yup. With omni-channel integrations, you can natively integrate with Amazon, eBay, Facebook, Instagram (BigCommerce was the first platform to launch Selling on Instagram!), Pinterest and Google Shopping. Rather than updating each site independently, your BigCommerce store acts as the central hub to control all of your product information, like availability and pricing. And with BigCommerce’s ‘Buy Buttons’ you can place your products anywhere on the web that allows you to use HTML. BigCommerce also integrates with a handful of brick-and-mortar POS systems, so your online sales and in-store sales are all pulled into one place.

Side note: at Epic, we’ve collaborated with a handful of additional POS companies outside of BigCommerce’s main list of platform integrations, so our custom theme, Nova, has even more options than the current list on their site. Just want to throw that in there…

switching to a bigcommerce site

BigCommerce is the fastest growing e-commerce platform in U.S.

 

With a rock-solid track record of 99.996% average uptime, compared to 99.5% for the e-commerce industry as a whole, BigCommerce gives our clients what they want most in a website – peace of mind. Store owners can spend less time focusing on the status of their site, and more time focusing on what they do best: selling their products! And there’s so much more to BigCommerce that we haven’t mentioned…included SSL certificates, an app store with tons of free apps (for the same features BigCommerce offers, website owners would have spend $6K-$20K per year more on apps with Shopify), shipping integrations and options, and a whole heckuva lot more.

We’re BigCommerce evangelists because they help us developers look good. A lot of what we offer our clients comes standard with the platform, which makes us all happy. Want to know more? Check out BigCommerce’s Features page with a ton of additional information. You can also call us to talk shop. Let us know what you’d like to see out of your online store, and we’ll let you know how we (and BigCommerce) can help. Our #1 goal is to drive conversions and increase sales on your site, and as far as we’re concerned, switching from Shopify to BigCommerce is a no-brainer move to do just that.

 

 

 

I really got to thank you and Brandon. You did an EXCELLENT job! Along with the videos - that really helps.
Texas Cyclesport
Texas Cyclesport
16:26 28 Jul 17
If I could I would give EpicShops more than 5 Stars. They have great customer service and do all they can to help put our business needs first while delivering a top notch product.
Matt Rathbone
Matt Rathbone
18:58 26 Jul 17
Can't recommend this company enough, Brandon especially. Great service and very knowledgeable!
Lee Watkinson
Lee Watkinson
08:34 06 Oct 17
I've been very happy with my Web site from Epic. The customer service is excellent also and they are always thinking of new ways to improve my experience. I don't hesitate to recommend Epic if you are a florist looking for a great website.
Helen Halloran
Helen Halloran
00:08 26 May 17
epicShops has helped me grow my online business 48% over the last year. They are sincerely dedicated to my success.
Terri Rb
Terri Rb
21:22 30 May 17
Awesome websites and customer service, I have 2 websites with them and they both do exceptionally well!
brian joseph
brian joseph
18:53 08 Nov 17
AWESOME!!! Can't say enough about the experience with Epic. Customer service is KING with this team. They are very responsive and get you results right away. They can help you top to bottom with all your web, social and ecommerce needs.
Scott Wam
Scott Wam
18:52 09 Nov 17
Simply, Brandon and his team at Epic provide the finest service in existence for floral websites. Their expertise, creativity, and knowledge of what attracts customers and converts sales is second to none. If you run a florist, don't use a lame wire service cookie-cutter site! Brandon will make you more money!! I've used Epic for several years now and wouldn't consider any other option.
Joshua Aaron
Joshua Aaron
23:59 05 Dec 17
I’m very impressed with this company. They truly care about helping people with their website needs. Great advise and support. Delightful to work with. I highly recommend having a consultation. You won’t be disappointed.
Suzanne L. Anderson
Suzanne L. Anderson
06:28 19 Jan 18
Brandon, at Epic Flowers, is awesome to work with! His creativity and expertise in manipulating the world of technology took my ideas to the next level. Receiving my initial inspiration, then adding his own creative fertilizer, allowing it to Blossom on the pages.Todd Bjornson ~ Sedona AZ"In The Flow" therapeutic massageZorba's & Zuli's Chocolates
Todd Bjornson
Todd Bjornson
18:32 19 Feb 18
Brandon has done a very good job with our website. Orders are up and it is easy to use and for us to navigate. They respond quickly to any questions you may have. I highly recommend them!
Kristin Eaton
Kristin Eaton
18:59 06 Sep 18
Epic Websites are awesome! Brandon and his team are great to work with..
Barbara Wilson
Barbara Wilson
16:26 15 Sep 18
epicShops has helped us take our website to the next level. They have taken the time to help us solve some very unique situations that others simply could not. Their communication and creativity make them the best out there. We will continue to use them for all of our web development needs. Thanks guys!
Fiddler's Green Golf Center
Fiddler's Green Golf Center
17:34 20 Sep 18
HI Rachel! First of all, as we all get busy and don’t always take the time to say THANKS, we wanted to tell you that we are very pleased with the work you are doing and we are noticing that we are getting more traffic! Just yesterday, we added two new customers who came through our website! This week we had 6 calls from prospective customers that found us via Google and currently in discussions with the other 4 companies to quote their business! Last week we gained another large account so everything is working! We are so happy we chose you guys as a partner and excited to see where the future takes us!Sincerely, Jason and Carolyn Anderson- Anderson Pallet and Crate, Sedalia, CO
Carolyn Anderson
Carolyn Anderson
19:51 19 Oct 18