We at Epic strive to optimize our florists’ websites to have the best conversion rates. Following conversion rate best practices, scientific research on our part, and ignoring our cognitive biases of what “we think” is what we strive for at epicFlowers.
We have been researching, for a few months now, how we can raise our clients’ average order price. We learned a best practice regarding add-ons. For years, we have been doing it wrong. Big data has helped us solve this piece of the conversion pie to ‘up’ the average order for our florists. See the video below for more info.