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What is Conversion Rate Optimization and Why You Should Care About It

Many online businesses know about Conversion Rate Optimization (CRO) but rarely employ the right resources to make it work for them. And Search Engine Optimization (SEO) is often the more bandied term, and thus, people are more familiar with it. Since SEO is all about driving people to your site, most think it’s enough. But that would be extremely wrong. 

Your website also needs a killer CRO strategy.

The Role of Conversion Rate Optimization

So what exactly is CRO, and why should it matter to you? Remember when we mentioned SEO is about directing traffic to your site? Well, it’s CRO’s job to ensure that those people who are already on your site perform a favorable action, such as filling up a form, subscribing to a service, or purchasing your product. In other words, CRO is responsible for converting traffic into sales or leads.

You could also think of it this way: Conversion Rate Optimization is about giving your website users the best possible experience. If your visitors are happy with your site, they are more likely to turn into clients.

Benefits of CRO

1. It helps you understand your customers better. In order to market your products or services effectively, knowing what your customers need is a must. The core of CRO is researching how visitors interact with your website, what their preferences are, what makes them buy, and what prevents them from converting. It’s often surprising what you can learn from this data gathering.

2. It helps turn more visitors into customers. 

CRO gives your visitors an improved browsing and shopping experience. When you provide engaging content to capture your users’ attention and make it easy for them to navigate your site, it can lead to them making that all-important purchase. 

If your clients are extremely happy with their experience, it can even turn first-time buyers into repeat customers.

3. It helps boost your visibility. Google acknowledges that user experience is now taken into account when it ranks pages. If your website provides your customers with the best possible experience, that will help you rank higher and make you more visible.

4. It helps boost brand perception. A major part of Conversion Rate Optimization is making sure your website looks as professional as possible. Online shoppers are concerned with the safety of their information, and they won’t part with their money if they have doubts about the legitimacy of your site.

Convert browsers into buyers.

We at Epic don’t subscribe to a one-size-fits-all type of marketing. We get to know you, your brand, your needs, and goals. And then we’ll work to create a masterful digital experience for your visitors that will turn that experience into increased traffic and sales. Contact us today to see how we can help you with your CRO needs. 

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