Have you ever just walked on a busy street and looked at the front windows of the shops lined up there? The windows that display their wares in a striking way make you stop, stare, and feel like you want to linger and explore more.
In the digital world, your store’s BigCommerce design serves this purpose. It should be interesting enough to captivate casual browsers and functional enough that it converts that initial curiosity into a commitment to buy.
This guide reveals the secrets to designing a BigCommerce store that enchants visitors and transforms them into loyal customers.
Building a Store with an Impactful BigCommerce Design
When it comes to online shopping, first impressions are everything. A well-designed BigCommerce store can make all the difference between a casual browser and a committed buyer.
Effective design is creating an intuitive, seamless shopping experience that guides users from product discovery to purchase with ease.
If your beautiful design does not lead to conversions, it loses its impact and fails to achieve its purpose, which is to sell.
Planning Your BigCommerce Store Design
Before you go to the BigCommerce theme store and select the most visually striking design, you first have to consider a couple of things:
Your audience
You have to think of your market. Who are your customers, and what do they need? Are they looking for high-end products or budget-friendly options? Do they prefer a clean, minimalist layout or something more vibrant and engaging? Are they young people who would like a website with video displays, or are they a more mature audience who would prefer a simpler browsing experience?
Knowing your audience will help you tailor your BigCommerce design to meet their preferences and expectations.
Your brand identity
Your BigCommerce store should be a reflection of your brand. Consistency in colors, fonts, and imagery helps build trust and recognition.
If you are a young, hip brand, your BigCommerce website design might look best with a trendy, playful vibe. If you are a seasoned company, design elements that convey a professional, more subdued look may better support this identity.
Key Elements of BigCommerce Design
Now that you have the visuals figured out, the next step is to look at the structure. You have to ensure that the theme you are eyeing has:
A responsive design
In a mobile-driven world, your store must look and function flawlessly on any device. A responsive BigCommerce design ensures that your site adapts to different screen sizes, so that regardless of the device your potential customer is using, they will still experience a smooth browsing experience.
An easy navigational layout
Visitors should be able to find what they’re looking for without any hassle. The point is to get them from the product page to the checkout page in the least amount of time possible.
Implement clear, intuitive navigation menus and categorization. Features like mega menus and multi-tiered sidebar menus can help organize your products efficiently, making it easier for customers to browse.
High-quality imagery
Visuals play a significant role in e-commerce. Themes that can accommodate high-resolution product images and videos can significantly enhance the shopping experience, giving customers a clear and detailed view of your products.
Enhancing User Experience
Creating a delightful user experience is at the heart of successful BigCommerce design. A well-thought-out user journey keeps visitors engaged, encourages them to explore more products, and simplifies the buying process.
Here are some more features to consider:
Quick view and easy checkout
Look for helpful features, like advanced quick view, which allows customers to see product details without leaving the page to speed up their decision-making process. Additionally, a streamlined, one-page checkout process minimizes cart abandonment and makes purchasing as effortless as possible.
Personalized experience
Customizable product selectors and cart-suggested products can personalize the shopping experience, making it more engaging and relevant for each customer. Tailoring these elements to individual user behavior can increase conversion rates and boost sales.
Essential app integration capability
Look for themes designed to be compatible with BigCommerce apps that make the selling process go even more smoothly. Depending on what you need, there are apps that help with inventory control, take customer reviews, manage pickup and delivery, and more.
The theme you select must be able to integrate seamlessly all the apps you will need for a smoothly running eCommerce store.
SEO and Performance
And let’s not forget SEO. Before customers can even glance at your window, they must first take the street that gets them there. SEO is one of the most important elements in bringing potential customers to your door.
What you need is to make sure the theme you select is:
Optimized for search engines
Great design also considers search engine optimization (SEO). The best BigCommerce designs are built with SEO best practices in mind, ensuring your site ranks well in search results.
This includes mobile optimization, fast loading times, and structured data to make your store more visible to potential customers.
Optimized for speed and performance
A fast-loading website is critical for retaining visitors. BigCommerce designs that are optimized for speed load quickly, even with high-quality images and complex features. This not only improves user experience but also positively impacts your search engine rankings.
Bringing It All Together
An irresistible BigCommerce store that sells is one that’s a blend of aesthetics, functionality, and user-centric features. By focusing on a design that is responsive, easy to navigate, and loads quickly even with high-quality imagery, you can create an online store that not only attracts visitors but converts them into loyal customers.
Be Irresistible and Stand Out
In the competitive world of e-commerce, standing out is essential. Epic’s BigCommerce themes offer the perfect blend of design and functionality to make an online store irresistible to its target audience.
Our themes provide the tools you need to succeed, whether you’re just starting or looking to revamp your existing site.
Let’s take your BigCommerce design to the next level. Contact us.
