How To Beat The 2019 Instagram Algorithm And Use It To Grow Your Business

If you’re a business owner and you use Instagram to promote your brand, you may have heard about the new Instagram algorithm. Don’t be overwhelmed! Here are some quick tips on how to beat the 2019 Instagram algorithm and use it to grow your business.

If you’re a business owner who wants to use social media to grow your brand, you need to be using Instagram. With over 1 billion monthly active users, it has a business-to-consumer engagement rate 10x higher than Facebook, and 84x higher than Twitter, according to Forbes. But it can also be hard to know how to use Instagram the right way. Here are five simple steps on how to beat the 2019 Instagram algorithm and use it to grow your business.

1. Use SEO On Instagram 
If you have a website for your business, you’ve probably heard the term “SEO”, or Search Engine Optimization. SEO is a tool that will help grow your business’s visibility in search engine results using keywords or phrases. 

It’s important to understand that the key areas that affect your SEO on Instagram are your account handle and account name. 

Your account handle is the “@” name you register with. When considering your handle, make sure it clearly reflects your brand and the product or service you offer.

Your account name appears on your profile, and it should match your business name as it appears elsewhere on the web. This is the account name that Instagram will check searches against, so the more specific your account name, the easier it will be for your potential customers to find you.

Side note: Instagram monitors your post content, and matches it against your handle and account name, and when these factors align it makes it more likely that Instagram will feature your account in the “Explore” section, significantly boosting your potential audience.

If you’re a small business owner who wants to use social media to grow your brand, you need to be using Instagram.

2.  Know When To Post 
A good practice to follow when posting content for your Instagram page is consistency. Posting once a day can increase your following by showing your audience that your business is active and current. 

There are certain hours of the day that can be more effective for reaching a great audience but the best way to discover your followers’ Instagram habits is to make use of the Insights feature on your Instagram Business account. This will allow you to see when your followers are most active, and when you will get the most interaction on the material you post.

3. Focus on Strong Branding and Images
We’ve all stumbled onto an Instagram page that looks chaotic and overwhelming. Presenting your followers with images that are cohesive and attractive will not only increase your interaction, but when new users come across your page it will give them an incentive to stay. A great example of this principle in action is East Fork Pottery.  By using quality photos with a similar color scheme and layout, they create a pleasing experience for a viewer.  Even if you didn’t think you needed new clay bowls, you’re thinking about it now, aren’t you?

Many Instagram users have found using a design platform, such as Unum to be helpful in visual planning, and creating a page that looks clean and consistent. Creating a look that represents what your business can offer will help bring your target audience to you!

4. Make Use Of Stories And Live Video
Next time you have a big reveal for a new product or service, consider using Instagram Stories’ live video option. This will not only send all your followers a notification that you’re currently online and active, but will place you at the top of your followers Instagram feed. Try also using the features within Instagram stories, such as polls and “questions” stickers to keep your audience engaged.

5. Make Email Subscribers Out Of Your Followers

One of the best ways to grab a potential customer’s attention is a well-designed social media platform page. However, on these platforms you can only share a small amount of information at a time. In order to fully educate your potential customers on the benefits and uses of your product and service, it’s beneficial for them to be subscribed to your promotional emails. Make sure your business link is in your profile, easily accessible to potential subscribers. You can maximize the potential of your link by showing special offers and promotions that encourage followers to click through. 

 

By following these five simple tips in 2019, you are well on your way to knowing how to beat the 2019 Instagram algorithm and use it to grow your business! 

I really got to thank you and Brandon. You did an EXCELLENT job! Along with the videos - that really helps.
Texas Cyclesport
Texas Cyclesport
16:26 28 Jul 17
If I could I would give EpicShops more than 5 Stars. They have great customer service and do all they can to help put our business needs first while delivering a top notch product.
Matt Rathbone
Matt Rathbone
18:58 26 Jul 17
Can't recommend this company enough, Brandon especially. Great service and very knowledgeable!
Lee Watkinson
Lee Watkinson
08:34 06 Oct 17
I've been very happy with my Web site from Epic. The customer service is excellent also and they are always thinking of new ways to improve my experience. I don't hesitate to recommend Epic if you are a florist looking for a great website.
Helen Halloran
Helen Halloran
00:08 26 May 17
epicShops has helped me grow my online business 48% over the last year. They are sincerely dedicated to my success.
Terri Rb
Terri Rb
21:22 30 May 17
Awesome websites and customer service, I have 2 websites with them and they both do exceptionally well!
brian joseph
brian joseph
18:53 08 Nov 17
AWESOME!!! Can't say enough about the experience with Epic. Customer service is KING with this team. They are very responsive and get you results right away. They can help you top to bottom with all your web, social and ecommerce needs.
Scott Wam
Scott Wam
18:52 09 Nov 17
Simply, Brandon and his team at Epic provide the finest service in existence for floral websites. Their expertise, creativity, and knowledge of what attracts customers and converts sales is second to none. If you run a florist, don't use a lame wire service cookie-cutter site! Brandon will make you more money!! I've used Epic for several years now and wouldn't consider any other option.
Joshua Aaron
Joshua Aaron
23:59 05 Dec 17
I’m very impressed with this company. They truly care about helping people with their website needs. Great advise and support. Delightful to work with. I highly recommend having a consultation. You won’t be disappointed.
Suzanne L. Anderson
Suzanne L. Anderson
06:28 19 Jan 18
Brandon, at Epic Flowers, is awesome to work with! His creativity and expertise in manipulating the world of technology took my ideas to the next level. Receiving my initial inspiration, then adding his own creative fertilizer, allowing it to Blossom on the pages.Todd Bjornson ~ Sedona AZ"In The Flow" therapeutic massageZorba's & Zuli's Chocolates
Todd Bjornson
Todd Bjornson
18:32 19 Feb 18
Brandon has done a very good job with our website. Orders are up and it is easy to use and for us to navigate. They respond quickly to any questions you may have. I highly recommend them!
Kristin Eaton
Kristin Eaton
18:59 06 Sep 18
Epic Websites are awesome! Brandon and his team are great to work with..
Barbara Wilson
Barbara Wilson
16:26 15 Sep 18
epicShops has helped us take our website to the next level. They have taken the time to help us solve some very unique situations that others simply could not. Their communication and creativity make them the best out there. We will continue to use them for all of our web development needs. Thanks guys!
Fiddler's Green Golf Center
Fiddler's Green Golf Center
17:34 20 Sep 18
HI Rachel! First of all, as we all get busy and don’t always take the time to say THANKS, we wanted to tell you that we are very pleased with the work you are doing and we are noticing that we are getting more traffic! Just yesterday, we added two new customers who came through our website! This week we had 6 calls from prospective customers that found us via Google and currently in discussions with the other 4 companies to quote their business! Last week we gained another large account so everything is working! We are so happy we chose you guys as a partner and excited to see where the future takes us!Sincerely, Jason and Carolyn Anderson- Anderson Pallet and Crate, Sedalia, CO
Carolyn Anderson
Carolyn Anderson
19:51 19 Oct 18
I chose Epic for their experience in the Floral industry. I wanted a custom site that continued our existing look but brought in the many backend features of Big Commerce. The four month process ended up taking eight but I spent a lot of time testing and getting any issues resolved before we went live. Epic worked closely with me and communicated well on fixes and time frames for everything. Only been two weeks but we have experience a significant increase in average order and Brandon has worked closely with MAS to integrate our site seamlessly. Orders come in quicker, enabling us spend less time cleaning up incoming orders.My experience was coming from Yahoo Store hosting to Big Commerce. I highly recommend you give Epic a shot but ultimately, be prepared to spend time testing your site before you go live. This extra four months allowed us to go live with very minor issues.Greg
Greg Turner
Greg Turner
14:27 15 Mar 19
Brandon and his team have been fantastic to work with. We were looking for a website for our floral company that could take us to the next level, and Epic has. The increased functionality, user friendly experience, and data tracking that an Epic website offers is incredible. Thanks again to Brandon and his team for a job well done!
Jason Gidas
Jason Gidas
14:13 16 Mar 19
Fantastic webdesign! They really work hard to learn your business and are super-fast at responding to email and phone calls. I HIGHLY recommend this team.
Darin
Darin
17:09 18 Mar 19

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