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Social Media And The Floral Business

taking picture of a flower arrangement

Written by Noreen

February 4, 2022

Sales are constant, you have an established clientele, and all in all, your floral shop is doing good. But you wish it could be better. What’s the next step for you as a florist? We recommend establishing social media accounts for your floral business. And here’s why:

According to Bigcommerce, eCommerce will make up 22% of global retail sales by 2023 with total revenue reaching up to $740B! There are many factors igniting this growth, but one of the most significant is the power of social channels when it comes to influencing consumer buying decisions. 

In another report, this time by GlobeNewswire, the floral gifting market is expected to grow at a compound annual growth rate of over 5% between 2020-2025. One major reason for the surge is the decent growth of a younger generation of consumers whose go-to medium is the mobile platform. And these are the people whose buying decisions are impacted the most by social media! 

Using Social Media to Attract Customers To Your Floral Business

A picture is worth a thousand words. Sharing photos of your products and services across social media platforms is the best way to widen your brand reach. Here are more stats to prove this point:

1. Two-thirds of shoppers turn to social media when they shop.

A Forbes study found that about two-thirds of shoppers turn to social media to do their research before making their purchase. Youtube ranks at the top, but Facebook and Instagram follow closely behind. 

Since social media loves imagery, it’s the perfect place for a floral business to showcase its creations. Your social media accounts act as an updated portfolio of all of your work. By regularly posting your flower arrangements and designs, you make it easy for people to find what they need without having to go to your physical shop first. 

2. 71% of social media users recommend brands to other social contacts.

Customers who enjoy a positive experience on social media with brands are 71% more likely to recommend that brand to others in their social circle. And since social media influence from peers, family, and friends help 49% of consumers decide where or what to buy, that’s quite a significant increase in the likelihood of attracting new customers to your floral shop.

Imagine just one client posting about the flower arrangement they bought from you. Maybe they were happy with the fast delivery, or with the stunning design, or with your excellent customer service. If they post their positive experience on social media, think of the multiplier effect when their friends check out your page and decide they like what’s on offer too.  

3. Consumers spend 20-40% more money on brands with social media accounts.

In a survey of over 3000 consumers by Bain & Company, it was found that consumers tend to spend more money on companies that interacted and provided engagement for them on a social media platform. Moreover, these consumers also displayed a deeper emotional commitment to the brands, garnering these companies loyal customers. 

These loyal customers, in turn, help increase company profits because they spend more on average, and are more likely to try new product offerings than new customers. They are also more likely to advocate for your brand and refer you to friends.

Looking for a way to kickstart your floral business’s social media presence?

It’s never too late to build your brand on social media. Now, more than ever, it’s what’s keeping many businesses not only afloat but thriving in this Covid-19 climate. If you don’t know where to start, we can help. Creating digital marketing strategies that are unique for each business is our forte.

Let EPIC take your marketing to the next level. Contact us at (888) 498-5361 or drop us a note here.

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