If you have a website, chances are that you already know about Search Engine Optimization (SEO). In simple terms, SEO is the improvement of a website to make it more visible in relevant searches. But what most don’t know is that there are two kinds: Offsite and Onsite.
Let’s dive into these two terms.
Onsite vs. Offsite SEO
Onsite SEO is about optimizing certain of your website components so that they can be understood by search engines. The more optimized your site is, the higher it ranks in the search index. On the other hand, offsite SEO is about getting a significant amount of reputable websites backlinking to yours, thus making you a sort of authority and lending your site credence.
You need a right mixture of both to create a website that can easily be found by your target audience.
What is Involved in Onsite SEO?
Onsite SEO is fairly straightforward and involves everything that is completely within your control such as:
- Alt tag images
- Website structure
Most of it starts with properly identifying keywords relevant to your site, and from there, you can start applying them to your content. This means crafting your copy, headlines, and more around the keywords that people are apt to use when looking for products or services that you offer.
Some consider meta tags as part of onsite SEO, although in theory they are not. (Meta tags are those short descriptions of a site’s content that you see when you search for something on Google. Google has said that meta tags don’t affect SEO, but these can affect your click through rates particularly if the descriptions provide a solution to questions searchers may have. So pay attention to these as well.)
Your website structure is also important. If your site loads quickly and can be navigated with ease, then your visitors’ excellent user experience will help your site ranking rise higher.
What about Offsite SEO?
Offsite SEO is a little more complicated because it depends on other websites linking back to you. Search engines will translate these backlinks as an indicator of good content, so if you have reputable sites citing your content and linking to it, then search engines will rate that content much higher over others.
There are many ways to generate quality backlinks, but the most common one is to get them through guest blogs. You, as the industry expert, can offer to write a post for leading blogs in your industry. The admins of the blog will only be too happy to have someone with in-depth knowledge on a certain subject write about it, and you get backlinks to your site in return.
You can also get backlinks through:
- An active social media presence
- Press releases
- Influencer outreach
- Writing interesting and shareable content
Rank higher on search engines.
A solid SEO strategy does not rely on keywords alone. Epic employs a full-course approach to driving more qualified traffic, leads, and sales to your website. From competitor analysis and link-building work to website structure, we’ll make sure you get the exposure you need to sell more.
Contact us today for a one-on-one consultation with a professional SEO strategist.