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How To Choose The Right BigCommerce SEO Provider

colorful graph depicting SEO and traffic

Written by Noreen

May 3, 2023

You have your BigCommerce store now up and running and everything looks fine. But you want to add more traffic to your store (and convert them into paying customers!). What would your next move be? We at Epic recommend looking for a top-notch provider of BigCommerce SEO services (that’s us!) to boost your website’s visibility and attract more customers. And we’re here to guide you through the process. 

Let’s break down all the essentials and make it easier for you to choose which provider suits your business best.

Essential Factors to Consider 

With the right provider, you can expect improved search engine rankings, increased organic traffic, and ultimately, bring in more sales for your business. Keep the following in mind as you evaluate potential providers to ensure you make the best choice:

Experience in BigCommerce SEO

Proven experience working with the BigCommerce platform should be first on your list. BigCommerce has its own unique structure and features, and you’ll need a provider that is familiar with these intricacies. 

Ask potential providers about their experience with BigCommerce, and request case studies or testimonials from other clients they’ve helped with similar needs.

Comprehensive SEO strategy

An excellent BigCommerce SEO provider should have a well-rounded strategy that addresses all aspects of search engine optimization. This includes on-page optimization, technical SEO, content development, link building, and more. 

Look for one who can effectively walk you through their approach to each of these areas and how these will work together to improve your website’s search engine rankings.

Clear communication and reporting

Communication is vital when working with any business, but it’s especially important when it comes to SEO. You’ll want a provider that can explain complex concepts in simple terms, ensuring you understand the work being done on your website. 

They should also offer transparent reporting, so you can track your progress and see the results of their efforts.

Customized approach to BigCommerce SEO services

Every business is unique, and your SEO strategy should be tailored to your own specific needs. A good BigCommerce SEO provider will take the time to understand your business, target audience, and competitors, then craft a customized plan that addresses your specific challenges and opportunities. 

Adaptability and ongoing support

The digital world is an ever-changing landscape, and this includes SEO. You’ll want a provider that is up-to-date with the current tech trends, techniques, and algorithm updates and knows how to use that knowledge to your advantage.

They should be able to adjust their strategy as needed to keep your website competitive in search engine rankings. Moreover, they should offer ongoing support, answering your questions and addressing any concerns that may arise throughout the process.

Competitive pricing and ROI

While cost should not be the sole deciding factor, it’s essential to consider pricing when choosing a BigCommerce SEO provider. Compare the pricing of various providers and weigh the potential return on investment (ROI) you can expect from their services. 

Request for a breakdown of the services they provide to make it easy to compare prices and find the one that provides the most value. Just remember that the cheapest option isn’t always the best. Expertise comes with a price. And high-quality SEO services are an investment that can yield significant returns in the long run.

Industry expertise and specialization

It’s not a strict requirement, but working with an SEO provider that has experience in your specific industry has its advantages. They will have a better understanding of your target audience, competition, and the unique challenges and opportunities within your niche. 

Client reviews and testimonials

Finally, don’t underestimate the power of client reviews and testimonials when evaluating BigCommerce SEO providers. Look for reviews from other business owners who have used the provider’s services, and pay attention to both the positive and negative aspects mentioned. 

This will provide you with better insight into what it’s like to work with the provider and whether they’re a good fit.

BigCommerce SEO Services: Top Questions to Ask Providers

Here are a few key questions to ask potential candidates to further narrow your options down:

  1. What is your experience with BigCommerce SEO specifically?
  2. Can you provide case studies or testimonials from other BigCommerce clients?
  3. What does your comprehensive SEO strategy entail, and how do you address each aspect of optimization?
  4. How will you customize your BigCommerce SEO services to fit my specific needs and goals?
  5. How do you stay up-to-date with the latest in the digital industry?
  6. What type of reporting do you offer, and how often will I receive updates on my website’s progress?
  7. What level of ongoing support and communication can I expect throughout our partnership?

By asking these questions, you will be able to better assess which SEO provider will suit you the most. 

Boost Your BigCommerce Store’s Potential With Expert SEO!

Unlock the full potential of your BigCommerce store by partnering with Epic and utilizing our SEO expertise. Benefit from customized solutions, clear communication, and continuous support that will drive your business forward in the fast-paced e-commerce world. Seize the opportunity to elevate your online store—get in touch with us today!

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