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Mastering BigCommerce BOPIS: Optimizing Buy Online, Pick Up In-Store for Increased Sales | Ashland, Oregon

hand holding two shopping bags to symbolize BigCommerce BOPIS

Written by Noreen

May 13, 2024

We’ve all seen it: customers meticulously curate their online carts, only to vanish at checkout. Frustrating, right? 

This phenomenon, known as cart abandonment, plagues many online retailers. Studies by Baymard Institute indicate an average abandonment rate hovers around 70%.  Shipping costs and lengthy delivery times are often the culprits, leaving customers hesitant to click that final “purchase” button.

But what if you could offer an alternative that satisfies their online browsing habits and gets them into your store?

Enter BigCommerce BOPIS (Buy Online, Pick Up In-Store). This powerful feature on the BigCommerce platform bridges the gap between your online store and your physical location, transforming window shoppers into loyal customers.  And we’re here to talk about how it can change your sales process for the better.

BigCommerce BOPIS: A Powerful Weapon Against Cart Abandonment

BigCommerce BOPIS allows customers to seamlessly transition from online browsing to in-store pickup, eliminating the barriers of shipping costs and extended wait times. This means less unfulfilled sales for you and better profits.

Here’s how BigCommerce BOPIS tackles cart abandonment:

  • Instant gratification: Customers can browse your online store, find the perfect items, and then swing by your store to pick them up – no waiting for deliveries. This immediacy removes a key pain point and incentivizes them to complete their purchase.
  • Reduced checkout friction: By eliminating shipping costs and offering the option of immediate pickup, BigCommerce BOPIS streamlines the checkout process. This removes a hurdle that might otherwise cause customers to abandon their carts.
  • Increased customer satisfaction: The convenience and control BOPIS offers fosters a positive shopping experience. This translates to higher customer satisfaction and a greater likelihood of returning for future purchases.

In the next section, we’ll delve deeper into the advantages of BigCommerce BOPIS and explore how it can transform your online store into a customer magnet.

BigCommerce BOPIS and How It Can Transform Your Online Store into a Customer Magnet

BigCommerce BOPIS goes beyond simply preventing cart abandonment and increasing sales. It acts as a powerful tool for attracting new customers and turning them into loyal fans of your brand. Here’s how:

  • Enhanced online visibility: Offering BOPIS can improve your online store’s search engine ranking. Studies show that local search results often prioritize businesses with in-store pickup options. This increased visibility attracts new customers actively searching for products they can pick up nearby.
  • Building customer relationships: The in-store pickup process presents a valuable opportunity to connect with customers on a personal level, and, of course, upsell. Customers will see the other products you offer, feel them, and be enticed to add to their original purchase.
  • Driving repeat business: The convenience of BOPIS encourages repeat business. Customers who appreciate the ease of online browsing combined with the immediate availability of in-store pickup are more likely to return for future needs. 

They know they can get the products they want quickly and efficiently, creating a positive feedback loop that fuels growth.

  • Social proof and word-of-mouth marketing: Happy customers are your best brand ambassadors. The positive experience of BOPIS can lead to customer referrals and positive online reviews. This social proof builds trust and credibility for your brand, attracting new customers who are influenced by the recommendations of others.

BigCommerce BOPIS is a strategic advantage that transforms your online store into a customer magnet.  It’s a smart approach to customer experience that positions your business for long-term success. 

A Seamless Integration for Streamlined Success

We understand that adding a new feature can feel daunting. But fear not! BigCommerce BOPIS is designed to integrate effortlessly with your existing BigCommerce store. And our app, eLocal, makes this BigCommerce feature even more powerful. 

Our local app seamlessly integrates with your BigCommerce store, offering not just BOPIS functionality but also comprehensive delivery management – all within the familiar BigCommerce platform you know and trust.

eLocal gives you the power of choice at your fingertips

It empowers you to take complete control over your fulfillment strategy.  You can define specific delivery zones, set customizable pickup locations within your store, and establish clear parameters for BOPIS and delivery options.

Granular control for maximum efficiency

eLocal by Epic goes beyond basic configuration. It allows you to:

  • Set same-day delivery cut-off times: Define a precise cut-off time for same-day delivery, ensuring your customers receive their orders promptly.
  • Customize cut-off times by zip code: Cater to specific geographical needs by setting unique cut-off times for different delivery zones. This granular control ensures efficient delivery execution.
  • Create special delivery rules for holidays: Prepare for peak seasons and holidays with ease. eLocal allows you to establish temporary delivery rules to accommodate increased demand or adjusted schedules.

Effortless Integration, Powerful Results

eLocal leverages the user-friendly BigCommerce interface you already know. This seamless integration ensures a smooth setup process and empowers you to manage both BOPIS and delivery options with ease.  

Plus, our dedicated support team is readily available to answer any questions and ensure a successful implementation.

By harnessing the power of BigCommerce BOPIS alongside eLocal’s comprehensive delivery management features, you can create a truly customer-centric fulfillment experience. This translates into increased sales, happier customers, and a thriving online business.

Ready to simplify delivery and raise your profits?  Contact Epic today for a FREE demo.

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