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Optimizing BOPIS (Buy Online, Pick Up In-Store) for BigCommerce: A Comprehensive Guide

hands receving parcel from store signifying bigCommerce BOPIS

Written by Noreen

March 5, 2024

In a digital-first shopping environment, which is getting more popular with every moment, offering a seamless Buy Online, Pick Up In-Store (BOPIS) experience has now turned into a necessity. For retailers on the BC platform, BigCommerce BOPIS not only meets customer expectations but also unlocks new revenue streams. 

Let’s talk more deeply about how optimizing BigCommerce BOPIS for your retail store can help you reach more customers and achieve better sales.

What is BOPIS and Why Does Optimizing BOPIS Matter?

BOPIS bridges the gap between online convenience and the immediacy of physical retail. For customers, the appeal is clear: skip the shipping wait (and fees) while enjoying the ease of online browsing. 

For retailers, BOPIS can reduce shipping costs, increase foot traffic, and boost sales. But to truly harness these benefits, you need the right tools in place. 

Enter eLocal, a game-changing app designed to supercharge your BOPIS capabilities on BigCommerce.

eLocal: Your BOPIS Superpower on BigCommerce

eLocal by Epic offers a highly customizable and user-friendly solution to manage local delivery and pick-up options, making it easier for you to make more money at a great price. Whether you’re handling 0-150 orders per month or over 750, eLocal scales with your needs, offering features like:

  • Customizable local delivery and pick-up options: Tailor delivery and pick-up according to your business needs, including setting specific zones and cutoff times.
  • Shipping control outside your store area: Manage how products are shipped beyond your local reach, ensuring customers everywhere get a consistent experience.
  • Preparation time and countdown timer: Set preparation times for orders and add a countdown timer to encourage purchases, optimizing the BOPIS experience.

Optimizing Your BigCommerce BOPIS with eLocal

1. Personalize the pick-up experience

Using eLocal, BigCommerce merchants can offer personalized pick-up options. You can set minimum purchase amounts, limit orders for in-store pick-up, and even add rush delivery options for those last-minute buys. This flexibility ensures that your BOPIS service caters to a wide range of customer needs.

2. Manage inventory like a pro

eLocal provides robust inventory management controls, allowing you to specify which products are available for pick-up, delivery, or shipping only. This ensures customers have access to the right products at the right time, enhancing their shopping experience.

3. Enhance customer engagement with customizable widgets

With eLocal, you can add a customizable widget at the product level or checkout page, making it easier for customers to choose their preferred pick-up or delivery options. This not only improves the user experience but also lines up with your brand’s look and feel.

4. Utilize advanced features for seasonal and holiday sales

Prepare for peak shopping times with eLocal’s ability to manage seasonal windows, holidays, and customizable dates. You can charge extra for special delivery days and set zip code delivery limits to ensure your operations run smoothly, no matter the season.

Upgrade Your BigCommerce BOPIS with eLocal

Implementing a BOPIS strategy with eLocal not only caters to the growing demand for flexible shopping options but also sets your BigCommerce store apart as a leader in customer satisfaction.

If you’re aiming to improve your BigCommerce BOPIS journey, eLocal is the perfect partner. Offering an extensive suite of features, from personalized checkout options to preparation time adjustments, eLocal enables you to deliver a standout BOPIS service. 

Eager to move forward? Contact Epic, your full-service digital marketing agency, about installing eLocal in your e-commerce store so you, too, can begin experiencing the advantages of an enhanced BOPIS strategy.

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