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Responsive and Conversion-Driven: Choosing the Right BigCommerce Theme | Ashland, Oregon

two designers working on a responsive BigCommerce theme

Written by Noreen

March 28, 2024

Every click counts when it comes to online retail. As a BigCommerce store owner, you understand the importance of creating a seamless and engaging shopping experience for your customers.  And it starts with that first click.

This is where your website’s theme comes in – it’s the foundation of your online storefront, shaping how visitors perceive your brand and ultimately influencing their buying decisions. But with a vast selection of themes available, choosing the right BigCommerce theme can feel overwhelming.

It doesn’t have to be.

This blog post will equip you, the savvy BigCommerce retailer, with the knowledge to confidently navigate the theme marketplace and select the perfect fit for your business. We’ll look at all the factors to consider, explore conversion-boosting features, and guide you towards a theme that’s both responsive and conversion-driven.

Responsive Design: A Must-Have for Today’s Shoppers

Gone are the days when online shopping was confined to desktop computers. Today, mobile devices reign supreme, with a significant portion of online purchases happening on smartphones and tablets. This reality underscores the critical need for a responsive BigCommerce theme.

A responsive theme ensures your website adapts seamlessly across all screen sizes to deliver an optimal viewing experience for every customer, regardless of their device.  

Imagine a potential customer browsing your store on their phone – if the images are blurry, text is unreadable, or navigation is clunky, they’re likely to bounce and head to your competitor.  A responsive theme prevents this scenario, keeping your store accessible and user-friendly for all.

Turning Lookers into Loyal Customers

Every business owner wants one thing – to sell. Here’s where your BigCommerce theme selection plays a crucial role.  The ideal theme actively facilitates conversions by incorporating features that nudge visitors towards making a purchase.

Look for themes that offer:

Clear product pages

High-quality product images, detailed descriptions, and prominent calls to action (CTAs) are essential.

Intuitive navigation

Your customers shouldn’t have to hunt for what they need. A well-organized and user-friendly navigation bar is key.

Fast loading times

Nobody likes waiting for a website to load. Choose a lightweight theme that prioritizes speed.

Seamless checkout process

A streamlined checkout process minimizes friction and encourages customers to complete their purchases.

When you prioritize these conversion-friendly elements when choosing your right BigCommerce theme, you’ll be well on your way to boosting your bottom line.

Additional Considerations for Retailers

While responsiveness and conversion optimization are foundational, there are other factors to consider as a BigCommerce retailer:


Your theme should complement your brand identity and resonate with your target audience.


Does the theme offer the flexibility to personalize the layout, colors, and fonts to match your brand aesthetic?


Ensure the theme integrates seamlessly with any essential plugins or apps you use to manage your store (e.g., payment gateways, loyalty programs).


Does the theme developer offer ongoing support and updates to address any technical issues or ensure compatibility with the latest BigCommerce features?

By carefully evaluating these points alongside responsive design and conversion features, you’ll be well-equipped to choose the right BigCommerce theme that propels your online store to success.

Ready to Find Your Perfect BigCommerce Theme?

With a plethora of BigCommerce themes available, the selection process might seem daunting. But by prioritizing responsiveness, conversion optimization, and your specific needs as a retailer, you can narrow down the options and find the ideal theme to elevate your online store. 

Remember, the right theme not only enhances your brand image but also plays a vital role in driving sales and customer satisfaction.

Epic: Your BigCommerce Design Partner

Epic understands the importance of a well-designed BigCommerce store.  We specialize in it. We’ve designed numerous themes (apps too!) that are crafted to help you sell. Choose from our selection of themes and be amazed at what your store can do with the right one. 

If you need help navigating the theme selection process or require a custom theme tailored to your brand, our team of BigCommerce experts is here to assist you.  

Contact us today and let’s transform your online store into a conversion powerhouse!

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