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The Art of BigCommerce: Tips and Tricks from a Seasoned Website Designer | Ashland, Oregon

A designer working on a responsive Bigcommerce website design

Written by Noreen

May 22, 2024

Creating a stunning BigCommerce website design is both an art and a science. As a seasoned website design and digital marketing agency specializing in BigCommerce, we’ve gathered a wealth of knowledge that can help you elevate your online store. These helpful tips and tricks will guide you through the process, whether you’re just starting out or looking to improve your existing site.

Getting Started with BigCommerce Website Design

When going into BigCommerce website design, it’s essential to start with a clear plan. Think about your brand’s identity, the products you offer, and the experience you want to provide your customers. 

Here’s a step-by-step approach to get you on the right track.

1. Choose the right theme.

BigCommerce offers a variety of themes that cater to different industries and styles. Yes, you don’t have to start from the ground up! BigCommerce is popular for its range of themes, which allow you to have your website up and running quickly.

Select a theme that best matches your brand’s personality, but also think of functionality. Keep these factors in mind:

  • Responsive design: Ensure the theme is mobile-friendly. Since almost everyone is using a smartphone, it’s smart to make sure the theme you choose will make your website look good and function well when browsed from any device.
  • Customization options: Look for themes that allow easy modifications. You never know when you might need to add a BigCommerce app for an added function or modify some visuals in your store to reflect the season.
  • Speed and performance: A fast-loading theme creates happy browsers and enhances the user experience.

2. Optimize your homepage.

The homepage is your storefront’s first impression. Make it count by:

  • Highlighting key products: Showcase bestsellers or new arrivals. Let your market know what people are buying and what’s new.
  • Clear navigation: Simplify the menu to help visitors find what they want. The simpler they find the navigation, the easier they can navigate to the checkout page.
  • Visual appeal: Use high-quality images and a clean layout. Make your customers WANT the products you offer.

3. Build product pages that convert.

Product pages are where the magic happens. Optimize them by:

  • Detailed descriptions: Provide thorough and engaging product descriptions. Let your audience know everything they need to know about the product as well as the benefits the product could provide them.
  • High-quality images: Use multiple images from different angles. Your potential customer only sees your product through your website, so make sure to make them feel as if they are right there inside your store and holding the product in their hands.
  • Customer reviews: Encourage reviews to build trust and provide social proof. People are often encouraged to buy from a store when they see positive reviews from fellow customers.

Advanced BigCommerce Website Design Techniques

Once you’ve got the basics down, it’s time to delve into more advanced techniques to enhance your BigCommerce website design further.

1. Utilize custom fields.

Custom fields allow you to add extra information to your product pages. This can include:

  • Size guides
  • Material details
  • Special instructions

By offering detailed information, you can reduce customer inquiries and improve satisfaction.

2. Leverage apps and integrations.

BigCommerce’s app marketplace offers tools to enhance your store’s functionality. Consider:

  • SEO tools: Improve your search engine ranking.
  • Marketing integrations: Connect with email marketing and social media platforms. Social media is a platform where many of your potential customers spend time on. Just make sure to research which specific platform most of your target audience is using.
  • Inventory management: Streamline your stock control.

3. Personalize the shopping experience.

Personalization can significantly boost conversions. Implement strategies like:

  • Product recommendations: Use customer data to suggest related products and get your customers to add to their purchases.
  • Personalized emails: Send tailored offers and updates based on browsing behavior.
  • Dynamic content: Change content based on the visitor’s location or previous interactions.

Maintaining and Updating Your BigCommerce Website

A successful BigCommerce website design is always dynamic. Regular maintenance and updates are crucial to staying competitive.

1. Regularly update content.

Fresh content keeps your site relevant and engaging. This includes:

  • Blog posts: Share industry news, tips, and stories. If your blog post is old, try to update it. Let’s say one of your blogs is titled ‘Best Floral Arrangements for 2023.’ It’s not going to be relevant from 2024 onwards. Write another blog post for the current year, or better yet, don’t add the year in the title. Just keep updating the blog to match every new trend.
  • Product updates: Add new products and update your existing listings.
  • Seasonal promotions: Highlight special offers and seasonal products.

2. Monitor website performance.

Use tools to track your site’s performance and identify areas for improvement. Focus on:

  • Page load speed: Ensure your site loads quickly.
  • User behavior: Analyze how visitors interact with your site. Find out what they look at and how long they stay.
  • Conversion rates: Identify and address any drop-off points in the sales funnel.

3. Stay on top of trends.

E-commerce is an ever-evolving field. Stay informed about the latest trends in BigCommerce website design and e-commerce in general. This could involve:

  • Attending webinars and conferences
  • Joining online communities
  • Following industry blogs and news


Designing an outstanding BigCommerce website requires creativity, strategy, and ongoing effort. Focus on the user experience, utilize advanced features, and maintain your site regularly so you can create a powerful online store that drives success. Your BigCommerce website design is a reflection of your brand—make it memorable!

Set Up Your BigCommerce Store with Epic’s Expert Touch

Ready to own an e-Commerce store with a BigCommerce website design that drives sales? At Epic, we specialize in creating visually stunning and highly functional themes tailored to your brand. Here’s what we offer:

  • Unique themes: Explore our collection of beautiful, responsive themes designed to captivate your audience and enhance user experience.
  • Powerful apps: Enhance your store with our BigCommerce apps that are designed to streamline operations, boost sales, and engage customers.
  • Expert guidance: Our team of experienced designers and developers is dedicated to helping your site perform at its best.

Let Epic transform your BigCommerce store into a powerhouse. Reach out to us today, and see how we can drive your e-commerce success.

Get started with Epic now!

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