by Noreen | Nov 2, 2022 | -Email Marketing
In 1978, the first email blast was sent by Gary Thuerk, a marketing manager at a major computer company. This marketing email generated $13 million in sales — a huge amount even to this day. That first electronic sales letter kicked off what has become one of the most...
by Noreen | Oct 5, 2022 | -Customer Retention Marketing, Marketing
Starting an eCommerce business can be easy but maintaining one? Not so much. New challenges arrive every so often, and there’s a lot to get right. Not seeing what all of these challenges can be is part of the difficulty, but finding out the common mistakes eCommerce...
by Noreen | Sep 2, 2022 | All blog posts, Web Design
Your website is the face of your business, the welcome mat that invites visitors in. It’s an opportunity to turn a casual surfer into a loyal customer, and you designed it with care. With that said, how do you know if it’s time for a change and a website...
by Noreen | Jul 6, 2022 | -Conversion Rate Optimization
It used to be that SEO was the most important thing for website owners. After all, for a site to be discoverable to new and potential customers, it has to rank high up on the search engines. But while a steady amount of organic traffic is a positive development, it’s...
by Noreen | Jun 30, 2022 | Advertising, Marketing
You’re pretty much hands-on when it comes to your business. You know your products and services by heart and can describe all of them in minute detail. But when it comes to marketing, specifically digital marketing, you’re kind of lost. With so many terminologies in...
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