In 1978, the first email blast was sent by Gary Thuerk, a marketing manager at a major computer company. This marketing email generated $13 million in sales — a huge amount even to this day. That first electronic sales letter kicked off what has become one of the most...

Websites are a great way to share your brand, build relationships with your customers, and generate sales. The more people visit your site, the more potential customers you have. And that translates to more profit and the possibility of growing your business and...

Coupon marketing strategies have been a crucial, and growing, part of eCommerce marketing since the dawn of the internet. By the time the internet came around, coupons were certainly nothing new. Since the first ever coupon strategy launched by Coca Cola in 1887, coupons have been a successful strategy for advertising your brand and increasing your conversion rate.

Here are our top tips for launching your own successful coupon marketing campaign in 2019.