Five Tips For Increasing Your Conversion Rate

If you’re a small business owner with an eCommerce website, you’ve probably already thought about different ways you can boost your conversion rates. Well we’re here to help. In this blog post we will share the top five principles that can increase your conversion rate and grow your business!

1. Care About Your Customer Experience

Customer experience begins at your potential customer’s very first interaction with your brand, and ends at the point they actually purchase your product or service. A potential customer’s first experience with your brand generally takes place through advertising. Offering shoppers clarity of your brand, and the service or product you offer, will help them establish awareness and interest.

After advertising, the next step for your customer is to interact with your website. Whether or not you consider yourself to be a designer, don’t allow yourself to overlook the value and importance of an easy-to-navigate, well designed webpage. According to a study conducted by Stanford University, over 46% of people say a website’s design is the top criteria for determining a company’s credibility.

It is also critical to understand your target market, and design your page with those people in mind. Know your product, know your customer, and focus your energy on making their shopping experience pleasant and streamlined. If this means you have to spend a significant amount of time and energy ramping up your customer service department, or your availability to your customer, do it. It will be worth it.

2. Invest In Acquisition Channels With High Conversion Rates

When you’re first starting your business and thinking about advertising and online marketing, the pressure to “be present everywhere” online is daunting. But this is where many new business owners can make a mistake. Diluting your marketing resources by choosing so many different platforms to market yourself can actually divide your focus, and hurt you in the long run. Many new business owners are also tempted to use social media as a main advertising platform, but according to a study performed by Compass, there is no correlation between larger social media followings and higher conversion rates. Where companies have seen great success is in the paid sector of acquisition channels, including usage of tools such as Google Adwords and Facebook Ads. Choose your channels wisely, and don’t spread yourself too thin. Diluting your advertising over multiple platforms may seem like good marketing, but it can actually damage your reach.

After advertising, the next step for your customer is to interact with your website. Whether or not you consider yourself to be a designer, don’t allow yourself to overlook the value and importance of an easy-to-navigate, well designed webpage. According to a study conducted by Stanford University, over 46% of people say a website’s design is the top criteria for determining a company’s credibility.

It is also critical to understand your target market, and design your page with those people in mind. Know your product, know your customer, and focus your energy on making their shopping experience pleasant and streamlined. If this means you have to spend a significant amount of time and energy ramping up your customer service department, or your availability to your customer, do it. It will be worth it.

3. Analyze, Analyze, Analyze

With any business there will always be a fair amount of trial and error. In order to better serve your customer, you need to be constantly analyzing your data to create a better customer experience. As we said before, better customer experience means higher conversion rates.
Some helpful tools that you can use to analyze your website data are Google Analytics, which helps find drop points or problem areas on your website, as well as Google Optimize which can help you run split testing to see which marketing and visual tools are working for your brand and which ones aren’t.

Never forget that incremental positive changes lead to substantial growth for your business.

4. Establish Credibility and Reduce Risk

In order for customers to be compelled to purchase from your company, you must establish a clear value proposition. Your customers need to know what makes you unique, what causes you to excel amongst your competitors. They need to know why they should buy from YOU.

Your customers also need to know that buying from you is a safe option. Offering a buyer guarantee is a great way to ensure your site visitors a risk-free, enjoyable customer experience.

Although social media has proved to be insubstantial in creating conversion through advertising, it can be extremely helpful in establishing the credibility of your brand. Linking positive twitter posts and social mentions with your website allows your potential customers to see that others have found your service or product satisfactory, or, better yet, exemplary. Make use of referral programs, ratings, online reviews, and visual aids (such as personalized photos and video) to give your customers every confidence that your brand is high-quality and trustworthy.

5. Create A Call To Action

Have you ever been looking online at concert tickets, and see a little side-note that reads “Only 2 seats left”? Your urge to buy those tickets increases significantly. This step may seem obvious to some, but creating a sense of urgency in your marketing presentation can bring great results in your conversion rates. It’s always important to maintain authenticity, because lying to a customer about availability can immediately destroy your trustworthiness as a brand, but letting your customers know there is a limited product, or a limited time offer on a product with a larger supply, can be extremely useful in helping create that sense of urgency.

 

We hope these tips are helpful in building your business to even greater heights. Stay tuned fore more from epicShops! 

 

I really got to thank you and Brandon. You did an EXCELLENT job! Along with the videos - that really helps.
Texas Cyclesport
Texas Cyclesport
16:26 28 Jul 17
If I could I would give EpicShops more than 5 Stars. They have great customer service and do all they can to help put our business needs first while delivering a top notch product.
Matt Rathbone
Matt Rathbone
18:58 26 Jul 17
Can't recommend this company enough, Brandon especially. Great service and very knowledgeable!
Lee Watkinson
Lee Watkinson
08:34 06 Oct 17
I've been very happy with my Web site from Epic. The customer service is excellent also and they are always thinking of new ways to improve my experience. I don't hesitate to recommend Epic if you are a florist looking for a great website.
Helen Halloran
Helen Halloran
00:08 26 May 17
epicShops has helped me grow my online business 48% over the last year. They are sincerely dedicated to my success.
Terri Rb
Terri Rb
21:22 30 May 17
Awesome websites and customer service, I have 2 websites with them and they both do exceptionally well!
brian joseph
brian joseph
18:53 08 Nov 17
AWESOME!!! Can't say enough about the experience with Epic. Customer service is KING with this team. They are very responsive and get you results right away. They can help you top to bottom with all your web, social and ecommerce needs.
Scott Wam
Scott Wam
18:52 09 Nov 17
Simply, Brandon and his team at Epic provide the finest service in existence for floral websites. Their expertise, creativity, and knowledge of what attracts customers and converts sales is second to none. If you run a florist, don't use a lame wire service cookie-cutter site! Brandon will make you more money!! I've used Epic for several years now and wouldn't consider any other option.
Joshua Aaron
Joshua Aaron
23:59 05 Dec 17
I’m very impressed with this company. They truly care about helping people with their website needs. Great advise and support. Delightful to work with. I highly recommend having a consultation. You won’t be disappointed.
Suzanne L. Anderson
Suzanne L. Anderson
06:28 19 Jan 18
Brandon, at Epic Flowers, is awesome to work with! His creativity and expertise in manipulating the world of technology took my ideas to the next level. Receiving my initial inspiration, then adding his own creative fertilizer, allowing it to Blossom on the pages.Todd Bjornson ~ Sedona AZ"In The Flow" therapeutic massageZorba's & Zuli's Chocolates
Todd Bjornson
Todd Bjornson
18:32 19 Feb 18
Brandon has done a very good job with our website. Orders are up and it is easy to use and for us to navigate. They respond quickly to any questions you may have. I highly recommend them!
Kristin Eaton
Kristin Eaton
18:59 06 Sep 18
Epic Websites are awesome! Brandon and his team are great to work with..
Barbara Wilson
Barbara Wilson
16:26 15 Sep 18
epicShops has helped us take our website to the next level. They have taken the time to help us solve some very unique situations that others simply could not. Their communication and creativity make them the best out there. We will continue to use them for all of our web development needs. Thanks guys!
Fiddler's Green Golf Center
Fiddler's Green Golf Center
17:34 20 Sep 18
HI Rachel! First of all, as we all get busy and don’t always take the time to say THANKS, we wanted to tell you that we are very pleased with the work you are doing and we are noticing that we are getting more traffic! Just yesterday, we added two new customers who came through our website! This week we had 6 calls from prospective customers that found us via Google and currently in discussions with the other 4 companies to quote their business! Last week we gained another large account so everything is working! We are so happy we chose you guys as a partner and excited to see where the future takes us!Sincerely, Jason and Carolyn Anderson- Anderson Pallet and Crate, Sedalia, CO
Carolyn Anderson
Carolyn Anderson
19:51 19 Oct 18
I chose Epic for their experience in the Floral industry. I wanted a custom site that continued our existing look but brought in the many backend features of Big Commerce. The four month process ended up taking eight but I spent a lot of time testing and getting any issues resolved before we went live. Epic worked closely with me and communicated well on fixes and time frames for everything. Only been two weeks but we have experience a significant increase in average order and Brandon has worked closely with MAS to integrate our site seamlessly. Orders come in quicker, enabling us spend less time cleaning up incoming orders.My experience was coming from Yahoo Store hosting to Big Commerce. I highly recommend you give Epic a shot but ultimately, be prepared to spend time testing your site before you go live. This extra four months allowed us to go live with very minor issues.Greg
Greg Turner
Greg Turner
14:27 15 Mar 19
Brandon and his team have been fantastic to work with. We were looking for a website for our floral company that could take us to the next level, and Epic has. The increased functionality, user friendly experience, and data tracking that an Epic website offers is incredible. Thanks again to Brandon and his team for a job well done!
Jason Gidas
Jason Gidas
14:13 16 Mar 19
Fantastic webdesign! They really work hard to learn your business and are super-fast at responding to email and phone calls. I HIGHLY recommend this team.
Darin
Darin
17:09 18 Mar 19

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