Important SEO Trends For 2019

In today’s eCommerce world, search engine optimization (or SEO) has proven to be one of the most useful and innovative tools for internet marketing and increasing your sales. But SEO is always changing and growing, it’s a constantly evolving mechanism. So here are some of the most important SEO trends for 2019 and some useful tips for navigating them.

1. Define Your SEO Goals

Whenever you have a vision or goal for your business, you have to make a game-plan to get there. SEO is no different. Think about your SEO strategy in advance. Get to know the upcoming trends, and how you plan to tackle them. As technology advances and change, so does SEO. If you’re still doing search engine optimization the same way after several years, chances are you’re falling behind and not making the most of it. Be aware of what search engines are rewarding sites for, and make sure to implement those new trends into your SEO plan.

2. Make Use Of Web Analytics

Once you have defined your search engine optimization goals, the natural next step is to make sure they are working for you. Analytics software will track your site visitor’s movements, and will show you what’s working and what’s not. Analytics can not only show you how your customers are finding you, helping you see where you should be investing your marketing budget and energy, but can also help identify areas of your site that are losing you business.

There are a lot of great programs and softwares that can analyze your data, including tools like Google Analytics, Google Search Console, and Adobe Analytics, so it’s time you start making use of them.

3. Speed Up Your Website

In July 2018, Google announced that website speed was now playing a part in their ranking algorithm. Since then, it seems that this factor has only increased in importance. Faster load times equals a higher ranking in Google’s search engine, and higher rankings equal more site traffic and conversions.

But it’s not just Google rankings you have to worry about, it’s also the average site visitor. Data from Strange Loop shows that a 1-second delay in page load time can yield a 7% loss of conversions.

Google’s Matt Cutts stated, “Speeding up your website is a great thing to do in general. Visitors to your site will be happier (and might convert more or use your site more), and a faster web will be better for all… This change highlights that there are very constructive things that can directly improve your website’s user experience. Instead of wasting time on keyword meta tags, you can focus on some very easy, straightforward, small steps that can really improve how users perceive your site.”

There are a lot of resources for not only how to increase the speed of your website, like this in-depth blog post from Rank Higher, but also some great tools for how to measure that speed, using tools like Pingdom. Some solutions may be quite simple, like eliminating unnecessary widgets and plugins, or having too many ads on your page, while other solutions may prove to be a little more in-depth, like changing your web host.
This may seem like an overwhelming step, but that’s where we can help. Epic Shops has ten years of experience navigating the eCommerce and SEO world, and we have seen incredible success in streamlining websites for a great customer experience and higher conversion rates.

4. Work Toward Increasing Your Expertise, Authority, and Trustworthiness

Google has a search quality ratings guideline that is measured by three things: expertise, authority, and trustworthiness, or E-A-T. In our recent blog post we discussed the importance of establishing credibility in order to assure your customers that you can offer the service or product they are looking for, and deliver it with speed, efficiency, and integrity.

Establishing your expertise and authority can be as simple (or as complicated) as having relevant experience of working in the sector that you are trying to market. Proof of this experience can be found in your main web content, as well as featuring reviews and customer feedback from previous buyers. Building authority using SEO takes time, and it will require you continually produce frequent, quality content. Make use of avenues such as content marketing, guest blogging, targeting your store for mobile devices (which we will talk about later on), and social media marketing.

The Trust component of E-A-T is two-fold.

Firstly, there needs to be a relational trust. In life, you build trust by getting to better know a person. In eCommerce, you build trust by getting to better know a brand. Having a clear and concise “About Us” section, containing a story of your history and your mission statement, allows customers to build a relationship with your brand. The more they know about you and your company, the more likely they are to find you trustworthy.

Secondly, there needs to be transactional trust. This means your transactional pages need to be secure and safe pages for your customer. It’s also helpful to offer guarantees of satisfaction and reliable customer service. Knowing that a brand backs your happiness, and is dedicated to seeing you satisfied with your purchase, is one of the surest ways to build trust with your customer.

5. Optimize Your Site For Mobile Devices

Mobile-friendliness is another factor that Google rankings takes into account. But it’s important to pay attention to it for more than just Google ranking, it’s also a major part of today’s eCommerce. It is estimated that in 2021 53.9 percent of all retail e-commerce is expected to be generated via m-commerce, or mobile commerce. As we prepare for this huge rise in mobile conversion, it’s just good business sense to make sure your site can reach the billions of people daily who shop from a tablet or smart phone, as opposed to a web browser.

Here at Epic Shops we are dedicated to creating fast, easy to use, mobile-friendly sites that will create a better customer experience, a higher engagement rate, and more sales for your brand. And you can get started with just one click. How can we be working for you?

I really got to thank you and Brandon. You did an EXCELLENT job! Along with the videos - that really helps.
Texas Cyclesport
Texas Cyclesport
16:26 28 Jul 17
If I could I would give EpicShops more than 5 Stars. They have great customer service and do all they can to help put our business needs first while delivering a top notch product.
Matt Rathbone
Matt Rathbone
18:58 26 Jul 17
Can't recommend this company enough, Brandon especially. Great service and very knowledgeable!
Lee Watkinson
Lee Watkinson
08:34 06 Oct 17
I've been very happy with my Web site from Epic. The customer service is excellent also and they are always thinking of new ways to improve my experience. I don't hesitate to recommend Epic if you are a florist looking for a great website.
Helen Halloran
Helen Halloran
00:08 26 May 17
epicShops has helped me grow my online business 48% over the last year. They are sincerely dedicated to my success.
Terri Rb
Terri Rb
21:22 30 May 17
Awesome websites and customer service, I have 2 websites with them and they both do exceptionally well!
brian joseph
brian joseph
18:53 08 Nov 17
AWESOME!!! Can't say enough about the experience with Epic. Customer service is KING with this team. They are very responsive and get you results right away. They can help you top to bottom with all your web, social and ecommerce needs.
Scott Wam
Scott Wam
18:52 09 Nov 17
Simply, Brandon and his team at Epic provide the finest service in existence for floral websites. Their expertise, creativity, and knowledge of what attracts customers and converts sales is second to none. If you run a florist, don't use a lame wire service cookie-cutter site! Brandon will make you more money!! I've used Epic for several years now and wouldn't consider any other option.
Joshua Aaron
Joshua Aaron
23:59 05 Dec 17
I’m very impressed with this company. They truly care about helping people with their website needs. Great advise and support. Delightful to work with. I highly recommend having a consultation. You won’t be disappointed.
Suzanne L. Anderson
Suzanne L. Anderson
06:28 19 Jan 18
Brandon, at Epic Flowers, is awesome to work with! His creativity and expertise in manipulating the world of technology took my ideas to the next level. Receiving my initial inspiration, then adding his own creative fertilizer, allowing it to Blossom on the pages.Todd Bjornson ~ Sedona AZ"In The Flow" therapeutic massageZorba's & Zuli's Chocolates
Todd Bjornson
Todd Bjornson
18:32 19 Feb 18
Brandon has done a very good job with our website. Orders are up and it is easy to use and for us to navigate. They respond quickly to any questions you may have. I highly recommend them!
Kristin Eaton
Kristin Eaton
18:59 06 Sep 18
Epic Websites are awesome! Brandon and his team are great to work with..
Barbara Wilson
Barbara Wilson
16:26 15 Sep 18
epicShops has helped us take our website to the next level. They have taken the time to help us solve some very unique situations that others simply could not. Their communication and creativity make them the best out there. We will continue to use them for all of our web development needs. Thanks guys!
Fiddler's Green Golf Center
Fiddler's Green Golf Center
17:34 20 Sep 18
HI Rachel! First of all, as we all get busy and don’t always take the time to say THANKS, we wanted to tell you that we are very pleased with the work you are doing and we are noticing that we are getting more traffic! Just yesterday, we added two new customers who came through our website! This week we had 6 calls from prospective customers that found us via Google and currently in discussions with the other 4 companies to quote their business! Last week we gained another large account so everything is working! We are so happy we chose you guys as a partner and excited to see where the future takes us!Sincerely, Jason and Carolyn Anderson- Anderson Pallet and Crate, Sedalia, CO
Carolyn Anderson
Carolyn Anderson
19:51 19 Oct 18
I chose Epic for their experience in the Floral industry. I wanted a custom site that continued our existing look but brought in the many backend features of Big Commerce. The four month process ended up taking eight but I spent a lot of time testing and getting any issues resolved before we went live. Epic worked closely with me and communicated well on fixes and time frames for everything. Only been two weeks but we have experience a significant increase in average order and Brandon has worked closely with MAS to integrate our site seamlessly. Orders come in quicker, enabling us spend less time cleaning up incoming orders.My experience was coming from Yahoo Store hosting to Big Commerce. I highly recommend you give Epic a shot but ultimately, be prepared to spend time testing your site before you go live. This extra four months allowed us to go live with very minor issues.Greg
Greg Turner
Greg Turner
14:27 15 Mar 19
Brandon and his team have been fantastic to work with. We were looking for a website for our floral company that could take us to the next level, and Epic has. The increased functionality, user friendly experience, and data tracking that an Epic website offers is incredible. Thanks again to Brandon and his team for a job well done!
Jason Gidas
Jason Gidas
14:13 16 Mar 19
Fantastic webdesign! They really work hard to learn your business and are super-fast at responding to email and phone calls. I HIGHLY recommend this team.
Darin
Darin
17:09 18 Mar 19

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