Florist increases holiday sales by 5x in four years

BigCommerce built-in features and epicShops custom apps provide a stable, conversion-ready platform for big company growth.

When Rose & Blossom, an independent florist in Spokane Valley, WA, joined epicShops in 2014, they were looking for a web design company that could take their online sales to new heights. In need of florist-specific delivery features and product options, their team hoped to improve user experience on their e-commerce store, and drive more sales through the website, instead of over the phone.

Using both built-in features of BigCommerce, and additional custom apps tailored to the florist industries needs, epicShops designed a customer experience that boosted their online sales by 380% in just three years (2014-2017).

At launch in 2014, Rose & Blossom’s average conversion rate was .09%. Today, the online store averages a 7.12% conversion rate, with an increase to 8.22% during the peak Mother’s Day season.

BigCommerce has provided us with a lighting fast secure website, which Google search loves.  My site also has access to the same tools as major brands, at no extra cost, which other major website providers charge extra for.

Terri O'Conner

Owner, Rose & Blossom

  • 2014
  • 2015
  • 2016
  • 2017
  • 2018

Driving Mother’s Day Sales 700% in four years

In the floral industry, the majority of sales are made around major gift-giving holidays, namely Valentine’s Day and Mother’s Day. In 2014, Rose & Blossom started with $5.2K in online sales during May, the biggest floral month of the year. In May of 2018, they brought in nearly $37K in online sales through their BigCommerce website, a seven-fold increase.

Sales Growth from 2014 - 2017

$130K increase in annual revenue

In just three years, Rose & Blossom’s annual online sales rose from $47K to $180K, with 2018 on track to increase again another 12% for the entire year. Rose & Blossom owner, Terri O’Conner attributes the website’s success to both BigCommerce’s secure platform, and Epic’s custom solutions that are tailored specifically to the floral and gift-giving industries.

Since the launch of the website in 2014, BigCommerce’s Abandoned Cart Recovery Emails have won back $7,630 in sales for Rose & Blossom that would have otherwise been lost.

Epic has been integral in our success in the online floral industry, because they have built online apps around our industry’s needs. They’re constantly listening to what my company needs, and coming up with solutions that make sense and work.
Terri O'Conner

Owner, Rose & Blossom

BigCommerce Abandoned Cart Recoveries

Rose & Blossom recovered $7,630 in revenue from users who left items in their carts without completing their purchase. Abandoned Cart emails are automated, costing the Rose & Blossom team $0 in time and energy.

epicShops Apps integrated with BigCommerce

Rose & Blossom utilizes the below epicShops’ apps (fully integrated with BigCommerce themes) to increase store conversions and give their customers unique online experiences.

Loyalty+ invites visitors to join Rose & Blossom’s VIP program, giving registered users a percentage of purchases back in the form on online credit. The app also automatically emails their customers each month with their store balance, relieving the in-house team of manual, time-consuming communication.

Pop Cards allow store owners to quickly and easily place their important messages anywhere, on any page. Let customers know about special store hours, or seasonal promotions. Even offer special discounts for non-purchasing visitors as they navigate away from the site.

eLocal allows users to choose delivery dates for their floral arrangements, so their gifts are delivered right on time. Florists may also choose daily delivery cut-off times, or offer pick-up-in-store as an option for orders.

Product Pro lets Rose & Blossom put their top selling products front and center. Arrange products on every category page, and apply bulk pricing changes during holidays.

I really got to thank you and Brandon. You did an EXCELLENT job! Along with the videos - that really helps.
Texas Cyclesport
Texas Cyclesport
16:26 28 Jul 17
If I could I would give EpicShops more than 5 Stars. They have great customer service and do all they can to help put our business needs first while delivering a top notch product.
Matt Rathbone
Matt Rathbone
18:58 26 Jul 17
Can't recommend this company enough, Brandon especially. Great service and very knowledgeable!
Lee Watkinson
Lee Watkinson
08:34 06 Oct 17
I've been very happy with my Web site from Epic. The customer service is excellent also and they are always thinking of new ways to improve my experience. I don't hesitate to recommend Epic if you are a florist looking for a great website.
Helen Halloran
Helen Halloran
00:08 26 May 17
epicShops has helped me grow my online business 48% over the last year. They are sincerely dedicated to my success.
Terri Rb
Terri Rb
21:22 30 May 17
Awesome websites and customer service, I have 2 websites with them and they both do exceptionally well!
brian joseph
brian joseph
18:53 08 Nov 17
AWESOME!!! Can't say enough about the experience with Epic. Customer service is KING with this team. They are very responsive and get you results right away. They can help you top to bottom with all your web, social and ecommerce needs.
Scott Wam
Scott Wam
18:52 09 Nov 17
Simply, Brandon and his team at Epic provide the finest service in existence for floral websites. Their expertise, creativity, and knowledge of what attracts customers and converts sales is second to none. If you run a florist, don't use a lame wire service cookie-cutter site! Brandon will make you more money!! I've used Epic for several years now and wouldn't consider any other option.
Joshua Aaron
Joshua Aaron
23:59 05 Dec 17
I’m very impressed with this company. They truly care about helping people with their website needs. Great advise and support. Delightful to work with. I highly recommend having a consultation. You won’t be disappointed.
Suzanne L. Anderson
Suzanne L. Anderson
06:28 19 Jan 18
Brandon, at Epic Flowers, is awesome to work with! His creativity and expertise in manipulating the world of technology took my ideas to the next level. Receiving my initial inspiration, then adding his own creative fertilizer, allowing it to Blossom on the pages.Todd Bjornson ~ Sedona AZ"In The Flow" therapeutic massageZorba's & Zuli's Chocolates
Todd Bjornson
Todd Bjornson
18:32 19 Feb 18
Brandon has done a very good job with our website. Orders are up and it is easy to use and for us to navigate. They respond quickly to any questions you may have. I highly recommend them!
Kristin Eaton
Kristin Eaton
18:59 06 Sep 18
Epic Websites are awesome! Brandon and his team are great to work with..
Barbara Wilson
Barbara Wilson
16:26 15 Sep 18
epicShops has helped us take our website to the next level. They have taken the time to help us solve some very unique situations that others simply could not. Their communication and creativity make them the best out there. We will continue to use them for all of our web development needs. Thanks guys!
Fiddler's Green Golf Center
Fiddler's Green Golf Center
17:34 20 Sep 18