Epic sites now work with Amazon paymentsYour epicShops Conversion Rate Just Got Better
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Optimize Your Business Goals and Objectives
An important part of Conversion Rate Optimization is streamlining your entire purchase funnel, and making it as easy as possible for customers to buy. This includes, among other things, offering the smoothest checkout process by making multiple payment methods available. The simple act of digging out a credit card can be enough to delay shoppers from clicking that magic “buy” button, so smart merchants are offering alternative payment methods. Some of these include PayPal, Apple Pay, and Amazon Payments.
These third party payment processors offer extensions on your BigCommerce store to allow customers to use their existing third party accounts to complete the checkout and payment process. Amazon already has your name, address, and credit card info on file, so checkout can be as easy as one click- Hit the “Amazon Pay” button, sign into your amazon account, and click “Purchase”.
Amazon Pay has added security benefits for consumers as well.
Amazon Pay has added security benefits for consumers as well. Smart shoppers try to limit their credit card and data exposure on the internet, and many people are wary of providing credit card details to unknown websites. With Amazon Pay, their information is securely held by Amazon’s servers, and never touches your website or your credit card processor. Their funds are transmitted securely to you via Amazon.
Amazon Pay has processing fees competitive with most credit card processors. Domestic transactions cost 2.9% plus $0.30, so you keep more of your money. Setting up the service, and creating the appropriate Amazon account, is free and easy.
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If you’re interested in learning more about Amazon Pay, or if you’d like help getting started, let us know!