Pallet & Crate Manufacturer Changes Business Name, Changes Online Strategy

Anderson Pallet & Crate called on epicShops to build a website that reflected their new ownership and operating team — and then get it found on the web.

When Anderson Pallet & Crate joined epicShops in the summer of 2018, they were looking for an updated web design for a 30 year old business. New owners, Jason and Carolyn Anderson, knew their online presence was in need of a refresh, and wanted to make sure their time and money would get them a website that would convert visitors into customers.

Using a modern theme, a new logo and high-quality photos, Anderson was able to give their website a big visual facelift. But it didn’t stop there. Our Epic team also made the site conversion-ready. In other words, highlighting value propositions, motivating action-taking, and making Anderson’s conversions (a phone call or completed order form) super easy for customers to find and follow through.

At launch in mid-2018, with a new URL and all new site content, Anderson Pallet & Crate started at the bottom of the stack for local SEO rankings. Over the last six months of the year, Anderson moved from an average ranking of 71.38 for target keywords to 25.70, nearly a 50 point ranking increase!

Just yesterday, we added two new customers who came through our website! This week we had 6 calls from prospective customers that found us via Google, and currently in discussions with the other 4 companies to quote their business!

Last week we gained another large account so everything is working!

We are so happy we chose you guys as a partner and excited to see where the future takes us!

Carolyn Anderson

Co-Owner, Anderson Pallet & Crate, Sedalia, CO

  • June Traffic
  • August Traffic
  • October
  • December

Driving Traffic from Local and National Search

In the Denver area, Anderson in is competition with other manufacturers within city limits (they sit outside the city in Sedalia, CO), as well as businesses who have been in business with the same name and URL for 10+ years. Our first step was thorough keyword research, to determine which keywords people were searching locally, which keywords competitors were ranking for, and where to most opportunity for fast growth could be found (low hanging fruit).

Since beginning in June, we’ve seen 50 point jumps in rankings for some of our top keywords, as well as front page rankings for some of the highest volume keywords on our list.

Backlink Growth from June - December 2018

'Google My Business' Page Visits from Search Discoveries

Content Driven, Listings Focused

As a new URL in a large field of competitors, we first looked for holes where other manufacturers were falling short. This led to a content-focused strategy, creating monthly pages centered around industry-specific keywords.

We also immediately went to work changing Anderson’s directory listings and citations across the web, as they all had the company’s previous business name listed. By directing existing listings to the new website, we were able to see big jumps quickly in both ranking and traffic.

As we all get busy and don’t always take the time to say THANKS, we wanted to tell you that we are very pleased with the work you are doing and we are noticing that we are getting more traffic!

 

Carolyn Anderson

Co-Owner, Anderson Pallet and Crate, Sedalia, CO

What’s next for Anderson Pallet & Crate

With big national competitors, such as Home Depot, Anderson will need to stay on the ball to continue holding single-digit rankings for some of their highest traffic keywords. By continuing to generate new content, employing a backlink strategy, and partnering with local and national directories for listings, Anderson is on track for stable growth in some of their most steady keywords for 2019 and beyond.

I really got to thank you and Brandon. You did an EXCELLENT job! Along with the videos - that really helps.
Texas Cyclesport
Texas Cyclesport
16:26 28 Jul 17
If I could I would give EpicShops more than 5 Stars. They have great customer service and do all they can to help put our business needs first while delivering a top notch product.
Matt Rathbone
Matt Rathbone
18:58 26 Jul 17
Can't recommend this company enough, Brandon especially. Great service and very knowledgeable!
Lee Watkinson
Lee Watkinson
08:34 06 Oct 17
I've been very happy with my Web site from Epic. The customer service is excellent also and they are always thinking of new ways to improve my experience. I don't hesitate to recommend Epic if you are a florist looking for a great website.
Helen Halloran
Helen Halloran
00:08 26 May 17
epicShops has helped me grow my online business 48% over the last year. They are sincerely dedicated to my success.
Terri Rb
Terri Rb
21:22 30 May 17
Awesome websites and customer service, I have 2 websites with them and they both do exceptionally well!
brian joseph
brian joseph
18:53 08 Nov 17
AWESOME!!! Can't say enough about the experience with Epic. Customer service is KING with this team. They are very responsive and get you results right away. They can help you top to bottom with all your web, social and ecommerce needs.
Scott Wam
Scott Wam
18:52 09 Nov 17
Simply, Brandon and his team at Epic provide the finest service in existence for floral websites. Their expertise, creativity, and knowledge of what attracts customers and converts sales is second to none. If you run a florist, don't use a lame wire service cookie-cutter site! Brandon will make you more money!! I've used Epic for several years now and wouldn't consider any other option.
Joshua Aaron
Joshua Aaron
23:59 05 Dec 17
I’m very impressed with this company. They truly care about helping people with their website needs. Great advise and support. Delightful to work with. I highly recommend having a consultation. You won’t be disappointed.
Suzanne L. Anderson
Suzanne L. Anderson
06:28 19 Jan 18
Brandon, at Epic Flowers, is awesome to work with! His creativity and expertise in manipulating the world of technology took my ideas to the next level. Receiving my initial inspiration, then adding his own creative fertilizer, allowing it to Blossom on the pages.Todd Bjornson ~ Sedona AZ"In The Flow" therapeutic massageZorba's & Zuli's Chocolates
Todd Bjornson
Todd Bjornson
18:32 19 Feb 18
Brandon has done a very good job with our website. Orders are up and it is easy to use and for us to navigate. They respond quickly to any questions you may have. I highly recommend them!
Kristin Eaton
Kristin Eaton
18:59 06 Sep 18
Epic Websites are awesome! Brandon and his team are great to work with..
Barbara Wilson
Barbara Wilson
16:26 15 Sep 18
epicShops has helped us take our website to the next level. They have taken the time to help us solve some very unique situations that others simply could not. Their communication and creativity make them the best out there. We will continue to use them for all of our web development needs. Thanks guys!
Fiddler's Green Golf Center
Fiddler's Green Golf Center
17:34 20 Sep 18
HI Rachel! First of all, as we all get busy and don’t always take the time to say THANKS, we wanted to tell you that we are very pleased with the work you are doing and we are noticing that we are getting more traffic! Just yesterday, we added two new customers who came through our website! This week we had 6 calls from prospective customers that found us via Google and currently in discussions with the other 4 companies to quote their business! Last week we gained another large account so everything is working! We are so happy we chose you guys as a partner and excited to see where the future takes us!Sincerely, Jason and Carolyn Anderson- Anderson Pallet and Crate, Sedalia, CO
Carolyn Anderson
Carolyn Anderson
19:51 19 Oct 18
I chose Epic for their experience in the Floral industry. I wanted a custom site that continued our existing look but brought in the many backend features of Big Commerce. The four month process ended up taking eight but I spent a lot of time testing and getting any issues resolved before we went live. Epic worked closely with me and communicated well on fixes and time frames for everything. Only been two weeks but we have experience a significant increase in average order and Brandon has worked closely with MAS to integrate our site seamlessly. Orders come in quicker, enabling us spend less time cleaning up incoming orders.My experience was coming from Yahoo Store hosting to Big Commerce. I highly recommend you give Epic a shot but ultimately, be prepared to spend time testing your site before you go live. This extra four months allowed us to go live with very minor issues.Greg
Greg Turner
Greg Turner
14:27 15 Mar 19
Brandon and his team have been fantastic to work with. We were looking for a website for our floral company that could take us to the next level, and Epic has. The increased functionality, user friendly experience, and data tracking that an Epic website offers is incredible. Thanks again to Brandon and his team for a job well done!
Jason Gidas
Jason Gidas
14:13 16 Mar 19
Fantastic webdesign! They really work hard to learn your business and are super-fast at responding to email and phone calls. I HIGHLY recommend this team.
Darin
Darin
17:09 18 Mar 19

Join our mailing list today and stay up to date with conversion rate optimization and other eCommerce technology.

Wooohooo Great Job! See you soon online.