Optimizing your product images for your website is essential for conversion rate optimization. Follow the guidelines below for optimized website images that will maximize you online sales.

1. General best practices
2. Image size
3. Search Engine Optimization
4. Resources

 

epic flowers

1.

General Best Practices

– Images need to be crisp and clear. If they are blurry or unprofessional, you’ll cause the buyer to doubt your brand, and in turn lose credibility in your product.

– Images without backgrounds allow the buyer to focus on the product without being distracted. Look at the top eCommerce websites; all of their products have white backgrounds for a reason… because they want to make money.

*Pro Tip*
Invest money and time into your product images, even if you have to hire a professional photographer. If the customer sees you don’t care about your products, why should they?

2.

Image Size

– For quick load time and images that still look great when zoomed-in, we recommend your images be anywhere from 800px to 1200px on their longest side. If you take a 5-megapixel photo with your camera, that means it’s 5,000 pixels on the longest side – which is much higher resolution than is needed for web content. 

– Your image’s file size is just as important. File size refers to how much data a file contains, or how much storage it will consume. Sites like TinyPNG and JPEG-Optimizer can compress your images to lower your page load overhead. Some graphics software programs, like Adobe Photoshop, also feature a “Save for Web” command, which does the same thing.

– An image’s format refers to how the information is encoded for a computer to interpret. Images can be encoded in a variety of different formats. For most situations on your BigCommerce store, using a JPEG or JPG format for your product photos offers the best balance between looking good and loading fast. PNG files are typically used for web graphics, like icons or patterns.

*Pro Tip*
Make sure your images are saved as a JPG, between 800px to 1200px, and 72 dpi. You can use graphics software on your computer, or free web services like Pixlr to trim down the raw camera images or product photos. The more you can compress the image, the faster you site loads.

3.

Search Engine Optimization

– While not directly related to site speed, your product photos should have descriptive alt tags (called “image descriptions” in BigCommerce), which is alternative text that is displayed in a browser when the image cannot be displayed. This can be helpful for several reasons:

  • A user is blind and is using software to browse and translate the web
  • A user has a less than reliable internet connection
  • A user has turned off images in their browser for a speedier experience

– Search engines also use alt tags to learn more about the nature of a site, and use it as a ranking factor on results pages. Alt tags can even help your images themselves rank higher when searchers conduct an image query.

– In BigCommerce, you can add image descriptions as you manually add product images through the control panel, or import them. See our BigCommerce University video on Image Descriptions for more information.

*Pro Tip*
When downloading photos from your camera, you should name your image files in a way that is easy for search engines to find. For example, an image directly from your camera might have a file name of DSC00101.JPG. Change it to something like red-longsleeve-cashmere-sweater.jpg.

Reference: Most of the best practice content of this article was take directly from BigCommerce [HERE].

I really got to thank you and Brandon. You did an EXCELLENT job! Along with the videos - that really helps.
Texas Cyclesport
Texas Cyclesport
16:26 28 Jul 17
If I could I would give EpicShops more than 5 Stars. They have great customer service and do all they can to help put our business needs first while delivering a top notch product.
Matt Rathbone
Matt Rathbone
18:58 26 Jul 17
Can't recommend this company enough, Brandon especially. Great service and very knowledgeable!
Lee Watkinson
Lee Watkinson
08:34 06 Oct 17
I've been very happy with my Web site from Epic. The customer service is excellent also and they are always thinking of new ways to improve my experience. I don't hesitate to recommend Epic if you are a florist looking for a great website.
Helen Halloran
Helen Halloran
00:08 26 May 17
epicShops has helped me grow my online business 48% over the last year. They are sincerely dedicated to my success.
Terri Rb
Terri Rb
21:22 30 May 17
Awesome websites and customer service, I have 2 websites with them and they both do exceptionally well!
brian joseph
brian joseph
18:53 08 Nov 17
AWESOME!!! Can't say enough about the experience with Epic. Customer service is KING with this team. They are very responsive and get you results right away. They can help you top to bottom with all your web, social and ecommerce needs.
Scott Wam
Scott Wam
18:52 09 Nov 17
Simply, Brandon and his team at Epic provide the finest service in existence for floral websites. Their expertise, creativity, and knowledge of what attracts customers and converts sales is second to none. If you run a florist, don't use a lame wire service cookie-cutter site! Brandon will make you more money!! I've used Epic for several years now and wouldn't consider any other option.
Joshua Aaron
Joshua Aaron
23:59 05 Dec 17
I’m very impressed with this company. They truly care about helping people with their website needs. Great advise and support. Delightful to work with. I highly recommend having a consultation. You won’t be disappointed.
Suzanne L. Anderson
Suzanne L. Anderson
06:28 19 Jan 18
Brandon, at Epic Flowers, is awesome to work with! His creativity and expertise in manipulating the world of technology took my ideas to the next level. Receiving my initial inspiration, then adding his own creative fertilizer, allowing it to Blossom on the pages.Todd Bjornson ~ Sedona AZ"In The Flow" therapeutic massageZorba's & Zuli's Chocolates
Todd Bjornson
Todd Bjornson
18:32 19 Feb 18
Brandon has done a very good job with our website. Orders are up and it is easy to use and for us to navigate. They respond quickly to any questions you may have. I highly recommend them!
Kristin Eaton
Kristin Eaton
18:59 06 Sep 18
Epic Websites are awesome! Brandon and his team are great to work with..
Barbara Wilson
Barbara Wilson
16:26 15 Sep 18
epicShops has helped us take our website to the next level. They have taken the time to help us solve some very unique situations that others simply could not. Their communication and creativity make them the best out there. We will continue to use them for all of our web development needs. Thanks guys!
Fiddler's Green Golf Center
Fiddler's Green Golf Center
17:34 20 Sep 18
HI Rachel! First of all, as we all get busy and don’t always take the time to say THANKS, we wanted to tell you that we are very pleased with the work you are doing and we are noticing that we are getting more traffic! Just yesterday, we added two new customers who came through our website! This week we had 6 calls from prospective customers that found us via Google and currently in discussions with the other 4 companies to quote their business! Last week we gained another large account so everything is working! We are so happy we chose you guys as a partner and excited to see where the future takes us!Sincerely, Jason and Carolyn Anderson- Anderson Pallet and Crate, Sedalia, CO
Carolyn Anderson
Carolyn Anderson
19:51 19 Oct 18