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Revolutionizing Retail: The Rise of BigCommerce Buy Online Pick Up In Store | Ashland, Oregon

customer receivng her order made possible by BigCommerce Buy Online PIck Up In Store integration in the retailer's website

Written by Noreen

April 5, 2024

The retail landscape is undergoing a seismic shift. Customers today crave convenience and flexibility, seamlessly blending their online browsing habits with the desire for instant gratification. Before, this would not have been possible. But now, BigCommerce Buy Online, Pick Up In-Store (BOPIS) exists. 

BigCommerce BOPIS emerges as a game-changer for online retailers. Its rising popularity means it has become a strategic necessity for businesses that want to thrive in a competitive environment.

Gone are the days when online shopping meant waiting for deliveries. BigCommerce BOPIS empowers you to bridge the gap between your online store and your physical location. It offers customers the best of both worlds: the ease of online browsing and the immediate satisfaction of making in-store purchases. 

How BigCommerce Buy Online Pick Up In Store Creates Loyal Customers

Convenience is undeniably a perk for customers who can grab their purchases on the go, but BigCommerce Buy Online Pick Up In Store offers a treasure trove of more strategic advantages that extend far beyond immediate gratification. These advantages translate into a happier, more loyal customer base:

Data gathering

BOPIS can provide valuable data on customer buying habits and inventory movement, allowing you to optimize your stock levels and product offerings for online and in-store channels. This translates to a smoother shopping experience for customers, who are less likely to encounter stockouts.

Reduced cart abandonment

The ability to secure an item for immediate pickup eliminates a key friction point in the online shopping journey – waiting for delivery. This reduces cart abandonment rates, leading to more sales and satisfied customers.

Reduced delivery costs for customers

With BigCommerce Buy Online Pick Up In Store, customers avoid the added expense of delivery fees. This can be a significant advantage, especially for larger or bulkier items. 

More foot traffic 

BOPIS entices online shoppers to visit your physical store. Once there, they’re more likely to browse other products, potentially leading to unplanned purchases. The in-store experience, such as friendly staff interactions and the ability to see and touch products, can further enhance customer loyalty.

Actionable Steps for More BigCommerce Buy Online Pick Up In Store Wins

Once you’ve decided that BOPIS is a winning strategy and have integrated it into your store, you can level up your customer satisfaction even more with these actionable steps: 

  • Personalization: Greet BOPIS customers by name upon arrival and consider offering exclusive promotions or discounts for BOPIS purchases. This personalization creates a VIP experience that fosters loyalty.
  • Think beyond the pickup: Transform the pickup area into a mini showcase for complementary products or seasonal items. This strategic product placement can entice BOPIS customers to browse and make additional purchases.
  • Incentivize social sharing: Encourage positive BOPIS experiences by offering social media sharing incentives. Customers who share their experience (with your store tagged) can receive discounts or loyalty points while generating valuable word-of-mouth marketing for your brand.
  • Make returns a breeze: Offer a seamless return process for BOPIS purchases. Customers should be able to return unwanted items in-store, regardless of where they initially placed the order. 

A Recipe for Retail Success

If you have decided that BOPIS is for you, then here are some must-knows:

  1. Make sure your BigCommerce store allows BOPIS integrations. Not all BigCommerce themes can accommodate new apps, particularly the older ones. 
  2. Your online and in-store inventory must be synced. You don’t want stock discrepancies or customer disappointment.  
  3. Provide all the information needed for customer pickup, including store hours, where to go for pickup, and what to give to the person in charge of pickup. 

Craft a Retail Revolution: Partner with Epic Today!

BigCommerce Buy Online Pick Up In Store presents a tremendous opportunity to transform your online business. However, navigating the setup, integration, and optimization process can seem complex. That’s where we come in.  

We’re Epic, and we specialize in all things BigCommerce. We have extensive experience implementing successful BOPIS programs because we design BigCommerce apps and themes ourselves. 

We can help you:

  1. Seamlessly integrate BigCommerce BOPIS into your online store.
  2. Optimize your fulfillment process to ensure efficient in-store pickup.
  3. Develop a communication strategy that keeps customers informed throughout the BOPIS journey.
  4. Train your in-store staff to provide a positive BOPIS experience.

Ready to unlock the power of BigCommerce BOPIS and revolutionize your retail strategy? Contact us today for a FREE consultation!  

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