How To (Successfully) Market and Sell CBD Oil Online [NEW]

Congratulations on launching your new site! You’ve crossed one of the major hurdles. But launching your site is only step one; step two is marketing your new site. In order to successfully sell CBD oil online, you will need to be diligent about reaching out to your target audience and make sure they know about your exciting new CBD business.

CBD Marketing Strategy

When building a marketing strategy for CBD, there are a lot of limitations you need to consider. CBD is legalized, but still not officially approved by the FDA, meaning you have to be cautious with how you advertise your product. You are limited on the claims you can make for health benefits. For CBD companies, advertising can also be complicated. The cannabinoid still isn’t entirely federally legal, so it’s difficult to get a CBD ad approved on a platform like Google or Facebook. Facebook is currently relaxing its’ stance on legitimate medical and recreational cannabis brands, allowing them to market their businesses, products and services, however this is still excludes using Facebook sponsored ads, paid advertisements, and using the Facebook marketplace. 

So What Are Your CBD Marketing Options?

The good news is, there are lots of opportunities to make money selling CBD oil. According to Statista The total U.S. consumer sales of CBD from 2014 to 2016 increased from $108.1 million to $262.2 billion (USD), and is estimated to reach around 1.8 billion U.S. dollars by 2022.

Use Social Media Influencers To Sell CBD Online

 

 

 

Since you are limited with traditional advertising like Google and Facebook ads, many CBD online sellers have decided to try alternative advertising methods on social media. A great way to advertise your product with a greater reach is partnering with influencers on Instagram. Instagram is currently the top social platform for engagement and with the use of hashtags it creates an ideal place to market a product for a niche community. Finding celebrities or even “mini-influencers” with cult followings with high levels of interaction and engagement on their Instagram posts. It’s a great way to be discovered by new audience, as well as market to your ideal customer.

Before you begin your social media strategy brainstorm through your reasoning for using Instagram influencers. It’s important to establish a “Why” and a “How”, and to determine what your goals are. As with any marketing strategy, having guidelines and a goal/vision are crucial for successfully marketing your CBD website.

Use Email Marketing To Sell CBD Online

Another incredibly useful tool for successfully marketing your CBD website is to connect with your current customer base using email marketing. 

Many marketers will claim that “email marketing is dead,” but that’s simply not true. However, it is changing. Email marketing has evolved into a new organism of communication and data collecting. 59% of B2B marketers report that email marketing is their most effective channel for generating revenue. It just requires knowing your audience. Consumers have actually related that they do not mind being contacted by email as long as the email is specific and relevant to their needs. 

Making use of segmented emails will dramatically increase the conversion rate that results from email marketing. Email segmentation happens when you use data analytics to divide your subscriber list into smaller segments based on specific criteria such as location, interests, or web behaviors. Using segmentation you can personalize your emails to be sent to the specific customers who will be most interested in the content. Because CBD faces so many marketing challenges, if you have a list of people who have agreed to be contacted by you, chances are they will be interested in any CBD related content you want to distribute.

Email marketing can be a useful tool for your CBD business, because CBD has not become a widely accepted product, and can sometimes even gain negative feedback on a social media marketing campaign. Should your posts be deleted, or even your entire account, having an email marketing list will be helpful for still being able to distribute your content and information to your customer base.

Use Amazon To Market And Sell CBD Oil Online

Surprisingly enough, Amazon does allow hemp products on their platform, and you certainly expand your reach when you merchandise through a wide-spread provider like Amazon. While CBD products are still prohibited, hemp oils and hemp edibles are still widely available on this platform. If you have a hemp product to market, Amazon could be a great platform with built in customer base that is primed to buy. The only thing to consider when determining whether Amazon is right for you, is looking at your increased overhead costs. Amazon does have individual seller fees, per-item fees, variable closing fees, and monthly fees.  It’s important to know your profit margin and be familiar with the percentage Amazon will be taking from that margin before you commit to selling through their seller platform. 

Use SEO To Sell CBD Online

SEO will become your best friend for CBD marketing. 75% of people don’t scroll past the first page of Google search results so it’s incredibly important that the content on your CBD website is ranking high on Google’s search engine. SEO is all about content keywords relevant to CBD oil, and even linking out to other CBD websites. It’s also very useful if you can find CBD websites that will provide links to your site as well.  

SEO is going to be your avenue to stand out from the crowd.  There’s a lot of competition, so in order for your site to be successful, you will either need to develop your SEO skills, or find a company to help you create high-ranking relevant content. 

Here’s where we can step in and do the heavy lifting for you. epicShops has been working in the SEO industry for over a decade. We manage SEO accounts in a variety of industries from retail to machinery to medical. At epicShops we do SEO that will make you money. Our primary goal is not just to get you seen and discovered in search engines, but also to increase your website traffic and boost your conversion rates. Contact us today to hear how we can help you get ranked in Google and start to grow your business.

I really got to thank you and Brandon. You did an EXCELLENT job! Along with the videos - that really helps.
Texas Cyclesport
Texas Cyclesport
16:26 28 Jul 17
If I could I would give EpicShops more than 5 Stars. They have great customer service and do all they can to help put our business needs first while delivering a top notch product.
Matt Rathbone
Matt Rathbone
18:58 26 Jul 17
Can't recommend this company enough, Brandon especially. Great service and very knowledgeable!
Lee Watkinson
Lee Watkinson
08:34 06 Oct 17
I've been very happy with my Web site from Epic. The customer service is excellent also and they are always thinking of new ways to improve my experience. I don't hesitate to recommend Epic if you are a florist looking for a great website.
Helen Halloran
Helen Halloran
00:08 26 May 17
epicShops has helped me grow my online business 48% over the last year. They are sincerely dedicated to my success.
Terri Rb
Terri Rb
21:22 30 May 17
Awesome websites and customer service, I have 2 websites with them and they both do exceptionally well!
brian joseph
brian joseph
18:53 08 Nov 17
AWESOME!!! Can't say enough about the experience with Epic. Customer service is KING with this team. They are very responsive and get you results right away. They can help you top to bottom with all your web, social and ecommerce needs.
Scott Wam
Scott Wam
18:52 09 Nov 17
Simply, Brandon and his team at Epic provide the finest service in existence for floral websites. Their expertise, creativity, and knowledge of what attracts customers and converts sales is second to none. If you run a florist, don't use a lame wire service cookie-cutter site! Brandon will make you more money!! I've used Epic for several years now and wouldn't consider any other option.
Joshua Aaron
Joshua Aaron
23:59 05 Dec 17
I’m very impressed with this company. They truly care about helping people with their website needs. Great advise and support. Delightful to work with. I highly recommend having a consultation. You won’t be disappointed.
Suzanne L. Anderson
Suzanne L. Anderson
06:28 19 Jan 18
Brandon, at Epic Flowers, is awesome to work with! His creativity and expertise in manipulating the world of technology took my ideas to the next level. Receiving my initial inspiration, then adding his own creative fertilizer, allowing it to Blossom on the pages.Todd Bjornson ~ Sedona AZ"In The Flow" therapeutic massageZorba's & Zuli's Chocolates
Todd Bjornson
Todd Bjornson
18:32 19 Feb 18
Brandon has done a very good job with our website. Orders are up and it is easy to use and for us to navigate. They respond quickly to any questions you may have. I highly recommend them!
Kristin Eaton
Kristin Eaton
18:59 06 Sep 18
Epic Websites are awesome! Brandon and his team are great to work with..
Barbara Wilson
Barbara Wilson
16:26 15 Sep 18
epicShops has helped us take our website to the next level. They have taken the time to help us solve some very unique situations that others simply could not. Their communication and creativity make them the best out there. We will continue to use them for all of our web development needs. Thanks guys!
Fiddler's Green Golf Center
Fiddler's Green Golf Center
17:34 20 Sep 18
HI Rachel! First of all, as we all get busy and don’t always take the time to say THANKS, we wanted to tell you that we are very pleased with the work you are doing and we are noticing that we are getting more traffic! Just yesterday, we added two new customers who came through our website! This week we had 6 calls from prospective customers that found us via Google and currently in discussions with the other 4 companies to quote their business! Last week we gained another large account so everything is working! We are so happy we chose you guys as a partner and excited to see where the future takes us!Sincerely, Jason and Carolyn Anderson- Anderson Pallet and Crate, Sedalia, CO
Carolyn Anderson
Carolyn Anderson
19:51 19 Oct 18
I chose Epic for their experience in the Floral industry. I wanted a custom site that continued our existing look but brought in the many backend features of Big Commerce. The four month process ended up taking eight but I spent a lot of time testing and getting any issues resolved before we went live. Epic worked closely with me and communicated well on fixes and time frames for everything. Only been two weeks but we have experience a significant increase in average order and Brandon has worked closely with MAS to integrate our site seamlessly. Orders come in quicker, enabling us spend less time cleaning up incoming orders.My experience was coming from Yahoo Store hosting to Big Commerce. I highly recommend you give Epic a shot but ultimately, be prepared to spend time testing your site before you go live. This extra four months allowed us to go live with very minor issues.Greg
Greg Turner
Greg Turner
14:27 15 Mar 19
Brandon and his team have been fantastic to work with. We were looking for a website for our floral company that could take us to the next level, and Epic has. The increased functionality, user friendly experience, and data tracking that an Epic website offers is incredible. Thanks again to Brandon and his team for a job well done!
Jason Gidas
Jason Gidas
14:13 16 Mar 19
Fantastic webdesign! They really work hard to learn your business and are super-fast at responding to email and phone calls. I HIGHLY recommend this team.
Darin
Darin
17:09 18 Mar 19

TRUSTED PARTNER TO 100+ HAPPY RETAILERS.

© 2019 epicShops Ashland, Oregon | Terms, Conditions, and Privacy Policy  |  Contact Us

Join our mailing list today and stay up to date with conversion rate optimization and other eCommerce technology.

Wooohooo Great Job! See you soon online.